September

29

2017

-

Brand Innovators Mobile & Millennials

Hosted by

Brand Innovators Mobile & Millennials

September

29

2017

-

Hosted by

Courting and marketing to Millennials, or consumers born after 1982, is not only important, but crucial to your brand’s long-term success. Millennials are the fastest growing generation on the planet and they will soon be the most influential. Over the next five years, retail industry analysts predict that these young consumers will have more purchasing power than any other generation. At the same time, they are still forming their opinions about different brands and determining brand loyalty and preferences. Finally, Millennials represent the first generation of digital “natives” or individuals who have grown up on the Internet and mobile devices. Understanding how and when and on what platform to reach these consumers has become a science in and of itself. It is essential that brands leverage all of the digital tools available them —including digital video advertising, mobile, social media, and content marketing — to build relationships with Gen Y and Gen X. Brand Innovators Mobile & Millennials will look at all of the challenges and opportunities inherent in marketing to your next generation of consumers.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Mobile & Millennials is putting the marketing and media industries on review.

Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Breakfast & Registration

8:45am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship

Event Chair:

9:00am

Opening Keynote

Melanie Shreffler, Senior Director, Insights Cassandra

9:20am

Fireside Chat

Melanie Shreffler, Senior Director, Insights Cassandra

Q&A conducted by: Ian Schafer, Founder of Deep Focus and Chief Experience Officer at The Engine Group

9:40am

Fireside Chat

Geoffrey Colon, Sr. Marketing Communications Designer, Microsoft

Q&A conducted by: Laura Santa, Senior Enterprise Business Development Manager, Adobe

10:05am

Fireside Chat

Nik Sharma, Director of Performance Marketing, HINT Water

Q&A conducted by: Brian Murphy, Vice President, East, Quantcast

10:30am

Marketing to Millennials: The X Factor

Courting and marketing to Millennials, or consumers born after 1982, is not only important, but crucial to your brand’s long-term success. Millennials are the fastest growing generation on the planet and they will soon be the most influential. Over the next five years, retail industry analysts predict that these young consumers will have more purchasing power than any other generation. At the same time, they are still forming their opinions about different brands and determining brand loyalty and preferences. Finally, Millennials represent the first generation of digital “natives” or individuals who have grown up on the Internet and mobile devices. Understanding how and when and on what platform to reach these consumers has become a science in and of itself. It is essential that brands leverage all of the digital tools available them — including digital video advertising, mobile, social media, and content marketing — to build relationships with Gen Y and Gen X. Take a deep dive into all of the challenges and opportunities inherent in marketing to your next generation of consumers.

Moderator: Andrew Polsky, SVP East Coast Sales, Sabio

Javier Andrade-Marin, Marketing Director, Verizon
Jim Marsh, VP Digital, HBO
James Cuthbert, Senior Manager, Multicultural Marketing, The Coca Cola Company

11:00am

Keynote

James Cuthbert, Senior Manager, Multicultural Marketing, The Coca Cola Company

11:25am

POV

Emerson Spartz, CEO, Dose

11:40am

Keynote

Jim Marsh, VP Digital, HBO

12:05pm

Fireside Chat

Amit Shah, Chief Marketing Officer, 1800 Flowers

Q&A conducted by: Chris Boon, SVP Enterprise Solutions Group, Dstillery

12:30pm

It’s a Wrap!

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VENUE

Deep Focus 229 West 43rd Street 8th Floor New York, NY 10036

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