June

14

2017

-

Brand Innovators Mobile & Millennials

Hosted by

Brand Innovators Mobile & Millennials

June

14

2017

-

Hosted by

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Breakfast & Registration

8:45am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship

9:00am

Marketing to Millennials: The X Factor

Courting and marketing to Millennials, or consumers born after 1982, is not only important, but crucial to your brand’s long-term success. Millennials are the fastest growing generation on the planet and they will soon be the most influential. Over the next five years, retail industry analysts predict that these young consumers will have more purchasing power than any other generation. At the same time, they are still forming their opinions about different brands and determining brand loyalty and preferences. Finally, Millennials represent the first generation of digital “natives” or individuals who have grown up on the Internet and mobile devices. Understanding how and when and on what platform to reach these consumers has become a science in and of itself. It is essential that brands leverage all of the digital tools available them — including digital video advertising, mobile, social media, and content marketing — to build relationships with Gen Y and Gen X. Take a deep dive into all of the challenges and opportunities inherent in marketing to your next generation of consumers.

Moderator: Eileen Hwang, Senior Manager Strategic Development, Comcast

Megan Brewer, Social Marketing and Brand Strategy, Prudential Financial
Amber Finlay, Senior Director, Global Brand Marketing, Converse
Darius Hines, Senior Brand Manager – Hendrick’s Gin, William Grant & Sons
Nina Alexander-Hurst, VP, Brand Marketing, BaubleBar Inc.

9:45am

Keynote – The Intersection of Brands, Culture & Cause: The Sprite Obey Your Verse and Lyricism 101 Origin Stories

James Cuthbert, Senior Brand Manager, Coca-Cola Freestyle

10:15am

Fireside Chat

James Cuthbert, Senior Brand Manager, Coca-Cola Freestyle

Q&A conducted by: John Piccone, Chief Growth Officer, Innovid

10:40am

Networking Break

11:00am

Tapping Into Mobile: Content, Commerce, and Data

The “on demand” generation opts out of everything except their mobile devices, where marketers must earn the attention of audiences by using the unique properties of mobile technology and data to create more highly focused and engaging experiences. Exploring the intersection of content, video and commerce, this session will delve into the myriad ways marketers can create richer, more personalized and meaningful mobile experiences that engage the consumer and ultimately impact the bottom line.

Moderated by: Mike Baker, CEO, DataXu

Stephanie Linker, Vice President, Digital Marketing, BlackRock
Kelli McIntosh, Director of Digital Innovation, PepsiCo
Stephanie Shannon, Culture and Segment Strategist, Verizon

11:30am

Keynote

L. Michelle Smith, Director, Public Relations, AT&T Global Marketing Organization

12:00pm

Fireside Chat

L. Michelle Smith, Director, Public Relations, AT&T Global Marketing Organization

Q&A conducted by: Andrew Rosen, VP, Nativo

12:15pm

Lunch

1:10pm

Success Story

Ben Butler, Global Marketing Director, Stella Artois, Anheuser-Busch InBev

1:35pm

Fireside Chat

Ben Butler, Global Marketing Director, Stella Artois, Anheuser-Busch InBev

Q&A conducted by: Brian Berner, Head of U.S. Advertising Sales, Spotify

1:50pm

Keynote

Brian Berner, Head of U.S. Advertising Sales, Spotify

2:10pm

Success Story

Jon Levy, Senior Growth Hacking Manager, Brand Marketing, Chobani

2:40pm

Fireside Chat

Jon Levy, Senior Growth Hacking Manager, Brand Marketing, Chobani

Q&A conducted by: Holly Jacobus, Director, CITIA

2:55pm

How Millennials Shop: Exploring New Habits in Mobile, Commerce, and Retail

Nearly 80 percent of millennials own a smartphone, yet 63 percent of them don’t have a credit
card. The first mobile generation is upending everything we know about shopper behavior, as they use their devices to shop smarter, faster and cheaper. This session will explore trends related to how millennials shop, including mobile wallets, mobile advertising options and how innovative retailers are changing the paradigm by embracing them in creative ways throughout the ecosystem where they spend no less than half of their time online.

Moderator: Marissa Aydlett, Vice President, Marketing, Appboy

Steven Pryor, Senior Marketing Manager, American Express
Brian Thibault, Brand Manager, Digital Strategy, Johnson & Johnson

3:35pm

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