October

26

2017

-

Brand Innovators Mobile & Millennials

Hosted by

Brand Innovators Mobile & Millennials

October

26

2017

-

Hosted by

Courting and marketing to Millennials, or consumers born after 1982, is not only important, but crucial to your brand’s long-term success. Millennials are the fastest growing generation on the planet and they will soon be the most influential. Over the next five years, retail industry analysts predict that these young consumers will have more purchasing power than any other generation. At the same time, they are still forming their opinions about different brands and determining brand loyalty and preferences. Finally, Millennials represent the first generation of digital “natives” or individuals who have grown up on the Internet and mobile devices. Understanding how and when and on what platform to reach these consumers has become a science in and of itself. It is essential that brands leverage all of the digital tools available them —including digital video advertising, mobile, social media, and content marketing — to build relationships with Gen Y and Gen X. Brand Innovators Mobile & Millennials in Dallas will look at all of the challenges and opportunities inherent in marketing to your next generation of consumers.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Mobile & Millennials is putting the marketing and media industries on review.

Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Breakfast & Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Event Co-Chair: Matt Klein, SVP & Chief Commercial Officer, Spirit Airlines

Event Co-Chair: Bobby Schroeter, Vice President, Consumer Marketing, Spirit Airlines

Co-Host: Chantell Ghosh, Director, Brand & Corporate Responsibility, Spirit Airlines

Co-Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

9:00am

Marketing to Millennials: The X Factor

Courting and marketing to Millennials, or consumers born after 1982, is not only important, but crucial to your brand’s long-term success. Millennials are the fastest growing generation on the planet and they will soon be the most influential. Over the next five years, retail industry analysts predict that these young consumers will have more purchasing power than any other generation. At the same time, they are still forming their opinions about different brands and determining brand loyalty and preferences. Finally, Millennials represent the first generation of digital “natives” or individuals who have grown up on the Internet and mobile devices. Understanding how and when and on what platform to reach these consumers has become a science in and of itself. It is essential that brands leverage all of the digital tools available them — including digital video advertising, mobile, social media, and content marketing — to build relationships with Gen Y and Gen X. Take a deep dive into all of the challenges and opportunities inherent in marketing to your next generation of consumers.

Moderator: Seth Forman, Director of Travel & Tourism, Quantcast

Benjamin Bianchi, Senior Manager, Miami Dolphins and Hard Rock Stadium
Stephanie Leavitt, Director, Social Media & Branded Content, Carnival Cruise Lines
Bradley Pitts, VP Marketing, Intermex
Bobby Schroeter, Vice President, Consumer Marketing, Spirit Airlines

9:35am

Keynote

Adam Knobel, Managing Director of Technology, Travel, and Hospitality, LiveRamp

9:55am

Fireside Chat

Ari Ackerman, Founder of Bunk1 and Tribe

Q&A conducted by: Matt Klein, SVP & Chief Commercial Officer, Spirit Airlines

10:25am

Tapping Into Mobile: Content, Commerce, and Data

The “on demand” generation opts out of everything except their mobile devices, where marketers must earn the attention of audiences by using the unique properties of mobile technology and data to create more highly focused and engaging experiences. Exploring the intersection of data and commerce, this session will delve into the myriad ways marketers can create richer, more personalized and meaningful mobile experiences that engage the consumer and ultimately impact the bottom line.

Moderator: Seth Forman, Director of Travel & Tourism, Quantcast

Rana Ghosh, Sr. Director, eCommerce, Spirit Airlines
Paul LaPointe, Senior Manager, Consumer Experience, Newell Brands
Alexander Nicholas, Founder, EPIC Hybrid Training
Jonathan Stephen, Manager of E-Commerce Channel Development, Norwegian Cruise Line

11:00am

Networking Break

11:20am

Keynote

Melissa Worth, President, Perry Ellis Menswear, Perry Ellis International

11:45am

Fireside Chat

Melissa Worth, President, Perry Ellis Menswear, Perry Ellis International

Q&A conducted by: Marc Sternberg, Co-Founder, Brand Innovators

12:00pm

Keynote

Adelyn Biedenbach, Director of Communications & Digital Media, Florida Panthers

12:30pm

Lunch

1:30pm

Inside the Cockpit: How Spirit Turns Its Data into Action

Moderator: Nate Harrison, Senior Account Executive, LIVERAMP

Chantell Ghosh, Director, Brand & Corporate Responsibility, Spirit Airlines
Rana Ghosh, Sr. Director, eCommerce, Spirit Airlines
Ben Lewis, Director, Customer Insights, Spirit Airlines

2:05pm

Keynote

Zak Normandin, Co-Founder & CEO, Dirty Lemon Beverages

2:30pm

Networking Break

2:50pm

How Millennials Shop: Exploring New Habits in Mobile, Commerce, and Retail

Nearly 80 percent of millennials own a smartphone, yet 63 percent of them don’t have a credit card. The first mobile generation is upending everything we know about shopper behavior, as they use their devices to shop smarter, faster and cheaper. This session will explore trends related to how millennials shop, including mobile wallets, mobile advertising options and how innovative retailers are changing the paradigm by embracing them in creative ways throughout the ecosystem where they spend no less than half of their time online.

Moderator: Heather Costello, VP of Loyalty Solutions, CrowdTwist

Tara H. Costa, Brand Activation Manager, Mr. Coffee, Newell Brands
David Lekach, CEO, Dream Water
Ray Ramdin, Director of eCommerce, Spirit Airlines

3:30pm

It’s a wrap!

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Spirit Airlines 2800 Executive Way Miramar, FL 33025

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