8:00am
Breakfast & Registration
8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Event Co-Chair: Matt Klein, SVP & Chief Commercial Officer, Spirit Airlines
Event Co-Chair: Bobby Schroeter, Vice President, Consumer Marketing, Spirit Airlines
Co-Host: Chantell Ghosh, Director, Brand & Corporate Responsibility, Spirit Airlines
Co-Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
9:00am
Marketing to Millennials: The X Factor
Courting and marketing to Millennials, or consumers born after 1982, is not only important, but crucial to your brand’s long-term success. Millennials are the fastest growing generation on the planet and they will soon be the most influential. Over the next five years, retail industry analysts predict that these young consumers will have more purchasing power than any other generation. At the same time, they are still forming their opinions about different brands and determining brand loyalty and preferences. Finally, Millennials represent the first generation of digital “natives” or individuals who have grown up on the Internet and mobile devices. Understanding how and when and on what platform to reach these consumers has become a science in and of itself. It is essential that brands leverage all of the digital tools available them — including digital video advertising, mobile, social media, and content marketing — to build relationships with Gen Y and Gen X. Take a deep dive into all of the challenges and opportunities inherent in marketing to your next generation of consumers.
Moderator: Seth Forman, Director of Travel & Tourism, Quantcast
Benjamin Bianchi, Senior Manager, Miami Dolphins and Hard Rock Stadium
Stephanie Leavitt, Director, Social Media & Branded Content, Carnival Cruise Lines
Bradley Pitts, VP Marketing, Intermex
Bobby Schroeter, Vice President, Consumer Marketing, Spirit Airlines
9:35am
Keynote
Adam Knobel, Managing Director of Technology, Travel, and Hospitality, LiveRamp
9:55am
Fireside Chat
Ari Ackerman, Founder of Bunk1 and Tribe
Q&A conducted by: Matt Klein, SVP & Chief Commercial Officer, Spirit Airlines
10:25am
Tapping Into Mobile: Content, Commerce, and Data
The “on demand” generation opts out of everything except their mobile devices, where marketers must earn the attention of audiences by using the unique properties of mobile technology and data to create more highly focused and engaging experiences. Exploring the intersection of data and commerce, this session will delve into the myriad ways marketers can create richer, more personalized and meaningful mobile experiences that engage the consumer and ultimately impact the bottom line.
Moderator: Seth Forman, Director of Travel & Tourism, Quantcast
Rana Ghosh, Sr. Director, eCommerce, Spirit Airlines
Paul LaPointe, Senior Manager, Consumer Experience, Newell Brands
Alexander Nicholas, Founder, EPIC Hybrid Training
Jonathan Stephen, Manager of E-Commerce Channel Development, Norwegian Cruise Line
11:00am
Networking Break
11:20am
Keynote
Melissa Worth, President, Perry Ellis Menswear, Perry Ellis International
11:45am
Fireside Chat
Melissa Worth, President, Perry Ellis Menswear, Perry Ellis International
Q&A conducted by: Marc Sternberg, Co-Founder, Brand Innovators
12:00pm
Keynote
Adelyn Biedenbach, Director of Communications & Digital Media, Florida Panthers
12:30pm
Lunch
1:30pm
Inside the Cockpit: How Spirit Turns Its Data into Action
Moderator: Nate Harrison, Senior Account Executive, LIVERAMP
Chantell Ghosh, Director, Brand & Corporate Responsibility, Spirit Airlines
Rana Ghosh, Sr. Director, eCommerce, Spirit Airlines
Ben Lewis, Director, Customer Insights, Spirit Airlines
2:05pm
Keynote
Zak Normandin, Co-Founder & CEO, Dirty Lemon Beverages
2:30pm
Networking Break
2:50pm
How Millennials Shop: Exploring New Habits in Mobile, Commerce, and Retail
Nearly 80 percent of millennials own a smartphone, yet 63 percent of them don’t have a credit card. The first mobile generation is upending everything we know about shopper behavior, as they use their devices to shop smarter, faster and cheaper. This session will explore trends related to how millennials shop, including mobile wallets, mobile advertising options and how innovative retailers are changing the paradigm by embracing them in creative ways throughout the ecosystem where they spend no less than half of their time online.
Moderator: Heather Costello, VP of Loyalty Solutions, CrowdTwist
Tara H. Costa, Brand Activation Manager, Mr. Coffee, Newell Brands
David Lekach, CEO, Dream Water
Ray Ramdin, Director of eCommerce, Spirit Airlines
3:30pm
It’s a wrap!
