January

6

2020

-

January

8

2020

Brand Innovators Mega-Trends

Hosted by

Brand Innovators Mega-Trends

January

6

2020

-

January

8

2020

Hosted by

Trying to put your finger on the pulse of marketing as we head into 2020? Then join us for three jam-packed days in Las Vegas against the backdrop of the world’s largest technology expo. At Brand Innovators Mega-Trends during CES week, we will host dozens of senior brand marketers for keynotes, panels and fireside chats on the most pressing topics facing digital marketers: video, brands as publishers, using data to drive impact, the future of media, personalization, e-commerce, marketing to Gen Z and much more. A town like Vegas deserves a glitzy speaker lineup and, as always, we deliver with a who’s-who of marketing leaders from big brands. Here’s a taste of what to expect, confirmed as of this writing. Day 1: Liberty Mutual CMO Jenna Lebel, Pearle Vision CMO Doug Zarkin, Activision Blizzard eSports CMO Daniel Cherry III and senior marketers from General Mills, Hulu, Bacardi and Inspire Brands Day 2: Burger King CMO Fernando Machado, MasterCard CMO Raja Rajamannar and senior marketers from Mondelez International, Anheuser-Busch, Panera Bread, Mitsubishi and Re/Max Day 3: Women in Marketing Leadership forum with Mitsubishi CMO Kimberley Gardiner, Re/Max SVP-Marketing & Communications Abby Lee, Avocados From Mexico VP-Digital Ivonne Kinser and much more. We hope to see you in Las Vegas.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

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Day 1

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Day 2

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Day 3

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AGENDA

Day 1

9:00am

Breakfast and Registration

9:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

10:00am

Direct to Consumer Marketing: What We’ve Learned & What’s Next

Lockie Andrews, Chief Digital Officer, UNTUCKit
Joshua Ford, Head of Global Business Development, Candid
Ben De Castro, VP Marketing, Eargo

Moderated by: Martin Bispels, COO, DUZY tv

10:30am

Fireside Chat

Brian Solis, Principal Analyst, Altimeter Group

10:50am

Fireside Chat

Sofia Colucci, VP, North American Innovation, Molson Coors

Moderated by: Jim D’Antoni, Director, National Media Sales, DISH Media

11:10am

Keynote — Creating a Radically Inclusive Marketing Experience for Fans

Esports is experiencing explosive growth. While esports attract a hyper-social, millennial fanbase, not all fans are alike. Brands are now looking for a way to authentically engage fans through creative yet relatable strategies, that keep fans coming back for more. Join Activision Blizzard Esports, CMO Daniel Cherry III as he shares how brands can breathe new life into their brand story through the on and offline world of esports.

Daniel Cherry III, Chief Marketing Officer, Activision Blizzard Esports

11:35am

Fireside Chat

Daniel Cherry III, Chief Marketing Officer, Activision Blizzard Esports

Moderated by: Rich Calacci, CRO, Pluto TV

11:50am

Fireside Chat

Jenny Avallon Lewis, Head of Marketing, US & Canada, Uber

Moderated by: Sean McCaffrey, President & CEO, GSTV

12:10pm

LUNCH

1:15pm

Keynote – Brand In, Culture Out

Todd Kaplan, VP Marketing, Pepsi™, PepsiCo

1:35pm

Fireside Chat

Todd Kaplan, VP Marketing, Pepsi™, PepsiCo

Moderated by: Rob Gregory, President, Sales and Marketing, Jellysmack

1:50pm

C-Suite & Marketing Leadership Forum: Outlook 2020

Chris Chesebro, SVP Digital Transformation, Professional Beauty, Coty
Laurent Ezekiel, Chief Marketing & Growth Officer, WPP
L. Jasmine Kim, Chief Marketing Officer, Sutter Health

Moderated by: Ryan Detert, CEO, Influential

2:30pm

Fireside Chat

Jenna Lebel, Chief Marketing Officer, Liberty Mutual

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

2:50pm

Fireside Chat

Brad Hiranaga, Chief Brand Officer, General Mills

Moderated by: Adam Bergman, Vice President, Ad Sales, VIZIO Ads

3:10pm

Fireside Chat

Doug Zarkin, Chief Marketing Officer, Pearle Vision

Moderated by: Davina Kent, SVP Client Partnerships, Ampersand

3:30pm

Fireside Chat

Charlie Chappell, Head of Integrated Media & Comms Planning, The Hershey Company

Moderated by: Jeremy Arditi, Chief Commercial Officer, Teads

3:50pm

Keynote

Nathan Baynard, Sr. Director, Global Brand Marketing, Mattel

4:15pm

Fireside Chat

Nathan Baynard, Sr. Director, Global Brand Marketing, Mattel

Moderated by: Eli Chapman, SVP Brand Strategy & Sales, Celtra

4:30pm

Fireside Chat

Chris Epple, VP, Consumer Marketing, Americas, Lifestyle, JBL, HARMAN

Moderated by: Ken Harlan, Founder + CEO, MobileFuse

4:50pm

Fireside Chat

Nick Drake, VP Global Marketing, Google

Moderated by: Harry Kargman, Founder and CEO, Kargo

5:15pm

It’s a wrap!

Day 2

8:00am

Breakfast and Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

9:00am

Keynote

Fernando Machado, Global Chief Marketing Officer, Burger King

9:25am

Fireside Chat

Fernando Machado, Global Chief Marketing Officer, Burger King

Moderated by: Cathy Oh, Global Head of Marketing and Analytics, Samsung Ads

9:40am

Keynote – FROM BEIGE TO BOLD: How Brands are Catching Up To Consumers’ Technicolored Selves

As lines begin to blur between cultures and subcultures, the definition of “identity” is becoming increasingly multi-dimensional. Staying relevant and connected at all times means brands need to get out of their comfort zone – to go from beige to bold.

Katie Williams, VP Marketing Transformation & Excellence, Mondelez International
Shobha Sairam, Chief Strategy Officer, The Community

10:00am

Fireside Chat

Katie Williams, VP Marketing Transformation & Excellence, Mondelez International
Shobha Sairam, Chief Strategy Officer, The Community

Moderated by: John A. McIndoe, EVP, Chief Marketing Officer, IRI

10:15am

Fireside Chat

Patrizio Spagnoletto, SVP Subscriber Growth, Hulu

Moderated by: Dave Helmreich, GVP and GM, Oracle Marketing Cloud

10:40am

Fireside Chat

Seth Solomons, Chief Marketing Officer, Equinox

Moderated by: Karen Phillips, Executive Vice President, Ad Solutions, Viacom

11:00am

Fireside Chat

Kristi Argyilan, President, Roundel
Jeff Swearingen, Senior Vice President, PepsiCo Demand Accelerator
Allan Thygesen, President, Americas, Google

11:40am

Fireside Chat – Don’t Throw it Away! Brand Turnarounds & Fostering Love

Leigh Radford, VP & GM, P&G Ventures

Moderated by: Julian Baring, General Manager, Americas, Adform

12:00pm

The Attention Economy

Attention is a scarce resource and it’s the fundamental core of what all creators of digital content – advertisers, influencers, publishers, platforms and beyond – are seeking. Viewability and humanity are pre-requisites to meaningful engagement and measured attention, but they’re just the beginning. Just as attention paid across digital channels continues to morph, so too must the way the industry transacts. Join Oracle Data Cloud GVP, Product Development, Kurt Kratchman, as he takes antiquated metrics to task and carves out a new paradigm for measurement and transaction currency beyond clicks and impressions.

Kurt Kratchman, GVP, Product Development, Oracle Data Cloud

12:20pm

Fireside Chat

Scott Nelson, VP Marketing, Panera Bread

Moderated by: Alicia DiStefano, VP, Head of Industry, Retail & Restaurant, GroundTruth

12:40pm

Fireside Chat

Ron Amram, Global Media Lead, The Heineken Company

Moderated by: Clive Punter, Chief Revenue Officer, OUTFRONT Media

1:00pm

LUNCH

1:30pm

Keynote – Brand Safety

Raja Rajamannar, Chief Marketing Officer, MasterCard

1:55pm

Fireside Chat

Raja Rajamannar, Chief Marketing Officer, MasterCard

Moderated by: Jeremy Hlavacek, Head of Revenue, IBM Watson Advertising

2:10pm

Fireside Chat

Kimberley Gardiner, Chief Marketing Officer, Mitsubishi

Moderated by: Nick Fuller, SVP of Growth, MediaMonks

2:35pm

Fireside Chat

Sir Martin Sorrell, Executive Chairman, S4 Capital

Moderated by: Wesley ter Haar, Founder, MediaMonks

3:00pm

Fireside Chat

Victor Lee, Chief Marketing Officer, rxbar

Moderated by: Brad Casper, CEO, OH Partners

3:25pm

Fireside Chat

Abby Lee, SVP Marketing & Communications, Re/Max

Moderated by: Julia Shapiro, VP of Enterprise Accounts, LiveRamp

3:45pm

Keynote

Jennifer Chick, VP Global Marketing & Digital Hilton Worldwide

4:10pm

Fireside Chat

Jennifer Chick, VP Global Marketing & Digital Hilton Worldwide

Moderated by: Caley Lewis, Director of Buyer Development, OpenX

4:25pm

Charting The Future of Media – Part One: OTT, Digital Video, & Addressable TV

Shoba Submramanian, Director, Global Media Innovations & Platforms CoE, PepsiCo
Neil Vendetti, President of Investment, Zenith

Moderated by: Jim Tricarico, President of Sales, CRO, Cadent

4:55pm

Charting The Future of Media – Part Two

Bohb Blair, Global Chief Experience Officer, Starcom
Jennie Peelle, Sr. Director, Marketing Strategy, Operations, & Measurement, Target
Jonathan Roman, Head of Data & Programmatic, Ancestry
Emily Silvera, Sr. Director, Global Media, Luxottica
Kim Stokes, Head of Digital & Media, Boston Beer Company

Moderated by: Davina Kent, SVP Client Partnerships, Ampersand

5:30pm

It’s a wrap!

Day 3

8:00am

Women in Marketing Breakfast

8:30am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

8:45am

Youth Decoded: All the Feels

It’s not new news that young people navigate a world of emotions. But Gen Z are navigating these emotions at rapid speed and often times in full public view. For such a connected generation, they feel overwhelmingly lonely. With distrust in institutions and information sources they are looking for remix their own forms of trust and faith. They are evolving the ideas of authenticity with a new perspective on what confidence means today. This report decodes the emotional expressions of youth culture, and what brands need to know about the attitudes, values, and behaviors that imprint young people and drive their attention.

Mary Kate Callen, Senior Director, Creative Strategy, Velocity, ViacomCBS

9:05am

Women in Marketing Leadership Forum – Part One

Johnna Marcus, Senior Director of New Ventures, Sephora
Gabriela McCoy, Director of Strategic Insights and Analytics, Bacardi
Chelsea Render, Director of Marketing, NA, Bosch Building Technologies

Moderated by: Rachel Abzug, Head of Industry Solutions, Americas, Braze

9:40am

Fireside Chat

Beth Ann Kaminkow, Global CEO, Geometry Global

Moderated by: Guru Hariharan, CEO, CommerceIQ

10:05am

Women in Marketing Leadership Forum – Part Two

Jennifer Chick, VP Global Marketing & Digital, Hilton Worldwide
Kimberley Gardiner, Chief Marketing Officer, Mitsubishi
Ivonne Kinser, Head of Digital Marketing, Avocados From Mexico
Abby Lee, SVP Marketing & Communications, Re/Max

Moderated by: Val Bischak, EVP, Ad Solutions, ViacomCBS

10:35am

Fireside Chat

Alicia Tillman, Chief Marketing Officer, SAP

Moderated by: Michael Rosen, Chief Revenue Officer, Intersection

10:55am

Fireside Chat

11:15am

Fireside Chat

Kimberly Curtis, Director, Global Electronic Toothbrushes and Devices, Colgate Palmolive

Moderated by: Kodi Foster, Senior Vice President of Data Solutions, ViacomCBS

11:35am

Women in Marketing Leadership Forum – Part Three

L. Jasmine Kim, Chief Marketing & Branding Officer, Sutter Health
Jenny Avallon Lewis, Head of Marketing, US & Canada, Uber
Sandhya Simhan, Digital Innovation Lead, Quickbooks, Intuit
Katie Sotor, VP Marketing & Sales, Crane USA

Moderated by: Dani Cushion, Chief Marketing Officer, Cardlytics

12:10pm

Fireside Chat

Jessica Appelgren, Vice President of Communications, Impossible Foods

Moderated by: Donny Dvorin, Head of Sales, Brave Software

12:30pm

Fireside Chat

Ivonne Kinser, Head of Digital Marketing, Avocados From Mexico

Moderated by: Dee Fabbricatore, VP of Strategy, Dose

12:50pm

It’s a Wrap!

Day 3 Roundtables

11:00am

RoundTable – Building a 21st Century Brand

Jennie Peelle, Sr. Director, Marketing Strategy, Operations & Measurement, Target
Ryan Riess, Director of Social Strategy and Content, The Hershey Corporation
Chelsea Render, Director of Marketing, NA, Bosch Building Technologies
Martin Morse, VP of Marketing & Business Development, Bulletproof
Brittni Shull, Director, Multi-Channel Marketing, Sonic Drive-In
Hilary duPont, Senior Marketing Manager, Momofuko Milk Bar

Moderated by: Stephen Zangre, Chief Operating Officer, Holler

12:00 Noon

RoundTable – Future of Retail & CPG Marketing

Lockie Andrews, Chief Digital Officer, UNTUCKit
Kim Lewis, VP Digital Strategies, Sonic Drive In
Dana Miller, Senior Director, Integrated Marketing, The Pause Group
Jennie Peelle, Sr. Director, Marketing Strategy, Operations & Measurement, Target
Eva Valerio, Executive Director, Global Digital, Social & CRM, La Mer, Estee Lauder
Martin Morse, VP of Marketing & Business Development, Bulletproof

Moderated by: Douglas Cordova, VP Business Development, Wrapify

1:00pm

RoundTable – Future of Media: Video, Data, & Programmatic

Sameer Amin, Global Media, Digital & Consumer Experience Director for Hygiene Home, RB
Steve Hartmann, Head of Integrated Marketing, Experian Consumer Services
Ryan Riess, Director of Social Strategy and Content, The Hershey Corporation
Jonathan Roman, Global Lead, Data & Technology, Ancestry
Emily Silvera, Sr. Director, Global Media, Luxottica
Kim Stokes, Head of Digital & Media, Boston Beer Company
Shoba Submramanian, Director, Global Media Innovations & Platforms CoE, PepsiCo

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

2:00pm

RoundTable – Driving Digital Innovation

Jennifer Chick, VP Global Marketing & Digital Hilton Worldwide
Brandon Levine, Innovation + Payments, Dollar General
Sam Niburg, Lead, Global Digital Experiences, McCormick
Quinn O’Brien, VP Global Marketing, Lenovo
AJ Storinge, Chief Operating Officer, Hearts & Science
Sandhya Simhan, Digital Innovation Lead, Quickbooks, Intuit
Ali Amarsy, SVP, Global Product Lead, Publicis Media
Erin Schmidt, Chief Strategy & Client Services Officer, BEN

Moderated by: Michael Rosen, CRO, Intersection

3:00pm

RoundTable – Agency Leadership Forum

Cheryl Hatfield, Managing Director & North American Client Lead – Coca Cola, Geometry Global
Mike Parker, CEO, iCrossing
Jeff Tan, Managing Director, Product & Innovation, Chair of Innovation CoE, Dentsu
Erin Matts, CEO, Hearts & Science
Paul Marobella, Chairman & CEO of Havas North America
Laura Manass, CEO, Havas New York

Moderated by: Dan Ackerman, CRO, Samba TV

4:00pm

RoundTable – Brand Storytelling & The Future of Content Marketing

Brian Camen, Director, Digital, Social & Community, Ferrara Candy Company
Jennifer Chick, VP Global Marketing & Digital Hilton Worldwide
Ryan Riess, Director of Social Strategy and Content, The Hershey Corporation
Quinn O’Brien, VP Global Marketing, Lenovo
Brittni Shull, Director, Multi-Channel Marketing, Sonic Drive-In
Gabriela McCoy, Director of Strategic Insights and Analytics, Bacardi

Moderated by: Ryan Griffin, Head of Revenue, Flipboard

**Note**
The Brand Innovators RoundTables in Vegas @ CES are private, closed-door sessions wherein we will drill down on several important industry topics and trends.

These RoundTables will be thematically driven and are designed as intimate and substantive conversations, each running 60 minutes and featuring senior brand-side executives from our community.

If you are interested in participating in one of these RoundTables, please reach out to our Chief Content Officer, David Teicher, at dteicher@brand-innovators.com.

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VENUE

Four Seasons Hotel 3960 South Las Vegas Boulevard Las Vegas, NV 89119

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