January

5

2017

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Brand Innovators Mega-Trends

Hosted by

Brand Innovators Mega-Trends

January

5

2017

-

Hosted by

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

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Day 1

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Day 2

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Day 3

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AGENDA

Day 1

7:30am

Breakfast and Registration

8:30am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

9:00am

What’s Next in Digital: Social, Mobile and Emerging Media

Looking out at 2017, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderator: Bettina Hein, CEO, Pixability

Doug Busk, Global Group Director, Digital & Social Media, The Coca Cola Company
Blake Cahill, Global Head of Digital & Social Marketing, Royal Philips
Sherrill Kaplan, VP Digital Marketing & Innovation, Dunkin Brands
Adam Kmiec, Sr. Director, Mobile, Social, Content & Performance Marketing, Walgreens
Karl Miller, Director, Content Production, The Kellogg Company

9:45am

Keynote – Driving Disruption

Chris Curtin, Chief Brand & Innovation Marketing Officer, Visa

As marketers, it’s our job to keep our organizations relevant and win in an ever-changing landscape; to stay ahead of disruption, we need to be willing to break barriers. Visa, a brand that used plastic credit cards for much of its history, is disrupting the payments landscape by exploring never-before-seen wearables, digital form factors and more. But in a world where brand authenticity and transparency are key consideration points for consumers, product-focused innovation isn’t enough. Humanizing your brand is essential; today, Visa is driving preference by embracing and actively promoting its core values of acceptance, diversity and inclusion. In this session, we will explore how companies can thrive on the basis of disruption – both in marketing and in payments – to inspire, serve, and captivate consumers.

10:15am

Fireside Chat

Chris Curtin, Chief Brand & Innovation Marketing Officer, Visa

Q&A conducted by: Michael Zimbalist, Chief Marketing Officer, Simulmedia

10:30am

POV

Adam Meshekow, EVP Strategy & National Sales, SITO Mobile

10:45am

Keynote – Here’s To The Crazy Ones

Victor Lee, SVP Digital Hasbro

Famously said in Apple’s 1997 ad campaign, it challenged the world to think differently and push boundaries never seen before. 20 years laterthose words hold more meaning in the marketing landscape than ever before. From Al Gore to left shark, to cats on the internet to unboxing, hear from Victor Lee, SVP Digital Marketing at Hasbro, on what has and what will change the marketing world.

11:10am

Fireside Chat

Victor Lee, SVP Digital Hasbro

Q&A conducted by: Bill Clifford, Chief Revenue Officer, SessionM

11:30am

Networking Break

11:45am

Keynote

Molly Swenson, CMO, RYOT
Telisa Yancy, Chief Marketing Officer, American Family Insurance

12:10pm

Fireside Chat

Molly Swenson, CMO, RYOT
Telisa Yancy, Chief Marketing Officer, American Family Insurance

12:30pm

Lunch hosted by Sprinklr

1:15pm

Keynote

Yin Woon Rani, VP Integrated Marketing, Campbell Soup Company

1:40pm

Fireside Chat

Yin Woon Rani, VP Integrated Marketing, Campbell Soup Company

Q&A conducted by: Jon Suarez-Davis, Chief Marketing and Strategy Officer, Krux, a Salesforce Company

2:00pm

Fireside Chat

Joy Hays, Chief Storyteller & Social Strategist, AT&T

Q&A conducted by: Jay Prasad, Chief Business Officer, VideoAmp

2:20pm

Fireside Chat

Evan Holod, Director of Brand Marketing, Coca Cola, The Coca Cola Company

Q&A conducted by: John Piccone, Chief Growth Officer, Innovid

2:40pm

Networking Break

3:05pm

Keynote — 5 Things You Should Know About AI

Stephen Gold, Chief Marketing Officer, Watson Group, VP Partner Programs & VC Investments, IBM

3:30pm

The Future is Here: Find, reach and measure your most engaged audiences across screens

Aaron Radin, SVP, Partnerships, NBC Universal

Moderator: Dan Ackerman, Chief Revenue Officer, Samba TV

3:45pm

Keynote

Blake Cahill, Global Head of Digital & Social Marketing, Royal Philips

4:10pm

Fireside Chat

Blake Cahill, Global Head of Digital & Social Marketing, Royal Philips

Q&A conducted by: Carlos Dominguez, President & COO, Sprinklr

4:30pm

Closing Keynote – Challenging with Purpose

Joey Bergstein, Chief Marketing Officer, Seventh Generation, a division of Unilever

4:55pm

Fireside Chat

Joey Bergstein, Chief Marketing Officer, Seventh Generation, a division of Unilever

Q&A conducted by: Rick Song, Chief Revenue Officer, Rocket Fuel

5:20pm

Fireside Chat

Adrian Grenier, Actor

Q&A conducted by: Brian Solis, Principal Analyst, Altimeter, Digital Anthropologist, author of X: The Experience When Business Meets Design

6:00pm

It’s a wrap!

Day 2

7:30am

Breakfast and Registration

8:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

8:30am

2017 is the Year of the Intrapreneur

Brian Solis, Principal Analyst, Altimeter, Digital Anthropologist, author of X: The Experience When Business Meets Design

CES is going to make every geek’s head spin in a good way. World renowned digital analyst, anthropologist and futurist, Brian Solis, will share his picks for the top technology trends and what it means for brands in 2017. In addition, he will explore the trends beyond technology that are shaping new market dynamics ranging from digital transformation to experience design to culture 2.0.

9:00am

The Future of Retail and Consumer Engagement

Moderator: Vincent Messina, VP Sales – Industry Leader, Automotive & Entertainment, Quantcast

Scott Emmons, Head of Digital Innovation Lab, Neiman Marcus
Keith Farley, Head of Innovation & Customer Experience, Aflac
Neil Murphy, Sr. Director of Marketing, Walmart.com
Kenneth Mitchell, Head of Consumer Engagement, Gatorade

9:40am

Keynote – PlayStation VR: Launch Learnings and How VR Should Fit Into Every Marketer’s Playbook

The launch of PlayStation VR was the first step into broad, high end VR for the masses. This session will explore the learnings from the PlayStation VR launch, the current market for VR, exciting use cases on the horizon, and how brand marketers can use VR for their upcoming campaigns.

John Koller, VP Marketing, Sony PlayStation

10:00am

Fireside Chat

John Koller, VP Marketing, Sony PlayStation

Q&A conducted by: Alex Cheeseman, Chief Revenue Officer, Storyful

10:15am

Keynote

Keith Farley, Head of Innovation & Customer Experience, Aflac

10:45am

Keynote

Brandon Bergmark, Head of Sales, West, Outbrain

11:05am

Networking Break

11:20am

Featured Fireside Chat

Seth Kaufman, CMO, PepsiCo North America Beverages
Jennifer Saenz, CMO, Frito-Lay North America

Q&A conducted by: Russ Fradin, CEO, Dynamic Signal and Alexander Sehnaoui, President of theAmplify

12:15pm

Creating for the Creators

Entertainment has become a free-for-all; we no longer have full control of the stories we tell, but rather, content often has a second, third, and fourth life through interpretation and reinvention, driven by generations of young creators. A candid conversation with a creator, curator, researcher, and marketer will shed light on how to create for creators.

Moderator: Ian Schafer, CEO, Deep Focus

DJ SKEE, Celebrity DJ and Founder, Dash Radio
Alina Diaz, SVP, Cassandra

12:45pm

Lunch hosted by Quantcast

1:30pm

Cracking the Facebook Code: Driving Scale & Engagement for Branded Content

Gretchen Tibbits, President & Chief Operating Officer, LittleThings

Tibbits will share insights on how LittleThings has become the top publisher on that platform, with engagement rates 10x that of other major publishers.​ ​She will also share insights on driving 150,000+ viewers to Facebook Live broadcasts and how brands can participate.

1:45pm

Fireside Chat – Inside The #Uncarrier

Mike Belcher, VP Media & Connections, T-Mobile
Peter DeLuca, SVP Brand & Advertising, T-Mobile

Q&A conducted by: Andrew Pancer, Chief Operating Officer, Dstillery

2:15pm

Keynote

Scott Emmons, Head of Digital Innovation Lab, Neiman Marcus

2:40pm

Creating an innovation Culture

Chris Brandt, EVP & Chief Brand Officer, Bloomin Brands

After stints at General Mills, Odwalla/Coke, Taco Bell, and Bloomin Brands, here’s what I think I know about fostering an innovation culture and creating an environment that encourages change and breakthrough thinking. I’ll discuss the three things I ask my teams to do and provide some tips on how you can challenge teams to think differently.

3:00pm

Fireside Chat

Chris Brandt, EVP & Chief Brand Officer, Bloomin Brands

Q&A conducted by: Raj Nijjer, Vice President, Yext and Publisher, GeoMarketing​

3:20pm

Networking Break

3:35pm

Keynote

Kenny Mitchell, Head of Consumer Engagement, Gatorade

4:00pm

Fireside Chat

Kenny Mitchell, Head of Consumer Engagement, Gatorade

Q&A conducted by: Kevin Arrix, Chief Revenue Officer, Verve

4:20pm

Influencer Marketing Panel

Moderator: Chris Detert, President of Marketing, Influential

4:50pm

Keynote

Mick Ebeling, Founder & CEO, Not Impossible Labs

5:30pm

Fireside Chat

Mick Ebeling, Founder & CEO, Not Impossible Labs

Q&A conducted by: Eamonn Store, CEO, North America, The Guardian

6:00pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

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How to customize formatting for each rich text

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VENUE

Four Seasons Hotel 3960 South Las Vegas Boulevard Las Vegas, NV 89119

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