8:00am

Breakfast hosted by Weight Watchers

8:45am

Welcome Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

8:55am

Opening Remarks

Maurice Herrera, SVP, Head of Marketing, Weight Watchers

9:00am

The $10 Trillion Gatekeeper: New Strategies for Connecting with Women in 2017 and Beyond

By now everyone knows women control 80 percent of household spending, which by some estimates represents upwards of $10 trillion in the U.S. alone. The real question is, how do we connect in meaningful ways with the women who can buy from our brand?

Today, among the tribes and types of women we can define and target, marketers are the benefactors of endless media and technology options to reach them no matter where they are in the world or online. But those same opportunities are wrought with as many challenges to identify scalable and flexible tools to embrace the female consumer in a meaningful ways that will trickle down to families of loyal users.

Brand Innovators – Marketing to Women addresses the emerging trends and provides new frameworks around how to engage today’s dynamic female consumer. In this opening session that will set the agenda for the day, you will learn from the foremost experts, who will share their pro tips and winning tactics.

Moderated by: Darin Leach, Senior Director, Publishers Clearing House

Agathe Assouline-Lichten, CEO & Co-Founder, Red Velvet NYC
Theresa McDonnell, Director Digital Content & UStudio Editor, Unilever North America
Sapna Parikh, Director of Digital Strategy & Ecommerce, Avon

9:35am

Fireside Chat — Hiring Women to Market to Women – Solidarity Sourcing program at L’Oreal USA

Kelly Buchanan, Director of Digital Marketing & Procurement, L’Oréal

Q&A conducted by: Jonathan Taylor, Head of Business Development, Linc Global

9:55am

Case Study — Weight Watchers Transformation

Maurice Herrera, SVP, Head of Marketing, Weight Watchers

10:20am

Fireside Chat

Maurice Herrera, SVP, Head of Marketing, Weight Watchers

Q&A conducted by: Liz Walton, Vice President of Marketing, Yext

10:40am

Networking Break

10:55am

Fireside Chat — The Importance of Brand Storytelling Across All Consumer Touchpoints

Wendy Abascal, Director Ultra Luxury Fragrances US Marketing, Coty

Q&A conducted by: Jonathan Taylor, Head of Business Development, Linc Global

11:15am

Marketing to Women: The Democratization of Influence

Jason Nichols, Lead Brand Partner, Linqia

11:30am

Keynote

David Richeson, Chief of Digital Innovation & Influence, MMC

11:45am

POV

Nikki Fall, Senior Global Insights Consultant, Weight Watchers, Clinical Psychologist, Psychotherapist and Psychoanalyst

11:55am

The Shift from Female Empowerment to Enablement

Moderator: Tammy Johnson, Senior Director, Pixability

Brittney Henderson, Director, Digital Marketing, Weight Watchers
Lauren Salazar, Director of Social Media, Weight Watchers
Stacie Sherer, Vice President of Public Relations, Weight Watchers

12:15pm

Lunch hosted by Weight Watchers

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