8:00am
Breakfast hosted by Weight Watchers
8:45am
Welcome Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
8:55am
Opening Remarks
Maurice Herrera, SVP, Head of Marketing, Weight Watchers
9:00am
The $10 Trillion Gatekeeper: New Strategies for Connecting with Women in 2017 and Beyond
By now everyone knows women control 80 percent of household spending, which by some estimates represents upwards of $10 trillion in the U.S. alone. The real question is, how do we connect in meaningful ways with the women who can buy from our brand?
Today, among the tribes and types of women we can define and target, marketers are the benefactors of endless media and technology options to reach them no matter where they are in the world or online. But those same opportunities are wrought with as many challenges to identify scalable and flexible tools to embrace the female consumer in a meaningful ways that will trickle down to families of loyal users.
Brand Innovators – Marketing to Women addresses the emerging trends and provides new frameworks around how to engage today’s dynamic female consumer. In this opening session that will set the agenda for the day, you will learn from the foremost experts, who will share their pro tips and winning tactics.
Moderated by: Darin Leach, Senior Director, Publishers Clearing House
Agathe Assouline-Lichten, CEO & Co-Founder, Red Velvet NYC
Theresa McDonnell, Director Digital Content & UStudio Editor, Unilever North America
Sapna Parikh, Director of Digital Strategy & Ecommerce, Avon
9:35am
Fireside Chat — Hiring Women to Market to Women – Solidarity Sourcing program at L’Oreal USA
Kelly Buchanan, Director of Digital Marketing & Procurement, L’Oréal
Q&A conducted by: Jonathan Taylor, Head of Business Development, Linc Global
9:55am
Case Study — Weight Watchers Transformation
Maurice Herrera, SVP, Head of Marketing, Weight Watchers
10:20am
Fireside Chat
Maurice Herrera, SVP, Head of Marketing, Weight Watchers
Q&A conducted by: Liz Walton, Vice President of Marketing, Yext
10:40am
Networking Break
10:55am
Fireside Chat — The Importance of Brand Storytelling Across All Consumer Touchpoints
Wendy Abascal, Director Ultra Luxury Fragrances US Marketing, Coty
Q&A conducted by: Jonathan Taylor, Head of Business Development, Linc Global
11:15am
Marketing to Women: The Democratization of Influence
Jason Nichols, Lead Brand Partner, Linqia
11:30am
Keynote
David Richeson, Chief of Digital Innovation & Influence, MMC
11:45am
POV
Nikki Fall, Senior Global Insights Consultant, Weight Watchers, Clinical Psychologist, Psychotherapist and Psychoanalyst
11:55am
The Shift from Female Empowerment to Enablement
Moderator: Tammy Johnson, Senior Director, Pixability
Brittney Henderson, Director, Digital Marketing, Weight Watchers
Lauren Salazar, Director of Social Media, Weight Watchers
Stacie Sherer, Vice President of Public Relations, Weight Watchers
12:15pm
Lunch hosted by Weight Watchers
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