June

15

2017

-

Brand Innovators Marketing to Women

Hosted by

Brand Innovators Marketing to Women

June

15

2017

-

Hosted by

By now, everyone knows women control 80 percent of household spending, which by some estimates represents upwards of $10 trillion in the U.S. alone. The real question that keeps us all up at night, however, is how do we connect in meaningful ways with the women who can buy from our brand? Fortunately, for brand marketers — despite today’s diverse marketplace and complex economy — we are the benefactors of endless media and technology options to define, identify, reach, and target wormen no matter where they are in the physical or online world. The most successful brand marketers today are embracing all of new tools and emerging technologies available to them — including social media, mobile, content marketing, digital video advertising, marketing automation, and data and analytics — to engage with and build long term relationships with female consumers that will trickle down to families of loyal users. At Brand Innovators Marketing to Women you will learn about the best practices and winning tactics used by the foremost marketing and media professionalls in the business, for reaching the most important and influential group consumers in America —Women.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Heading

Heading

Heading

Heading

-

Heading

Heading

Heading

Hosted by

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Day 1

Hosted by
Learn More
Day 2

Hosted by
Learn More
Day 3

Hosted by
Learn More

AGENDA

8:00am

Breakfast hosted by Weight Watchers

8:45am

Welcome Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

8:55am

Opening Remarks

Maurice Herrera, SVP, Head of Marketing, Weight Watchers

9:00am

The $10 Trillion Gatekeeper: New Strategies for Connecting with Women in 2017 and Beyond

By now everyone knows women control 80 percent of household spending, which by some estimates represents upwards of $10 trillion in the U.S. alone. The real question is, how do we connect in meaningful ways with the women who can buy from our brand?

Today, among the tribes and types of women we can define and target, marketers are the benefactors of endless media and technology options to reach them no matter where they are in the world or online. But those same opportunities are wrought with as many challenges to identify scalable and flexible tools to embrace the female consumer in a meaningful ways that will trickle down to families of loyal users.

Brand Innovators – Marketing to Women addresses the emerging trends and provides new frameworks around how to engage today’s dynamic female consumer. In this opening session that will set the agenda for the day, you will learn from the foremost experts, who will share their pro tips and winning tactics.

Moderated by: Darin Leach, Senior Director, Publishers Clearing House

Agathe Assouline-Lichten, CEO & Co-Founder, Red Velvet NYC
Theresa McDonnell, Director Digital Content & UStudio Editor, Unilever North America
Sapna Parikh, Director of Digital Strategy & Ecommerce, Avon

9:35am

Fireside Chat — Hiring Women to Market to Women – Solidarity Sourcing program at L’Oreal USA

Kelly Buchanan, Director of Digital Marketing & Procurement, L’Oréal

Q&A conducted by: Jonathan Taylor, Head of Business Development, Linc Global

9:55am

Case Study — Weight Watchers Transformation

Maurice Herrera, SVP, Head of Marketing, Weight Watchers

10:20am

Fireside Chat

Maurice Herrera, SVP, Head of Marketing, Weight Watchers

Q&A conducted by: Liz Walton, Vice President of Marketing, Yext

10:40am

Networking Break

10:55am

Fireside Chat — The Importance of Brand Storytelling Across All Consumer Touchpoints

Wendy Abascal, Director Ultra Luxury Fragrances US Marketing, Coty

Q&A conducted by: Jonathan Taylor, Head of Business Development, Linc Global

11:15am

Marketing to Women: The Democratization of Influence

Jason Nichols, Lead Brand Partner, Linqia

11:30am

Keynote

David Richeson, Chief of Digital Innovation & Influence, MMC

11:45am

POV

Nikki Fall, Senior Global Insights Consultant, Weight Watchers, Clinical Psychologist, Psychotherapist and Psychoanalyst

11:55am

The Shift from Female Empowerment to Enablement

Moderator: Tammy Johnson, Senior Director, Pixability

Brittney Henderson, Director, Digital Marketing, Weight Watchers
Lauren Salazar, Director of Social Media, Weight Watchers
Stacie Sherer, Vice President of Public Relations, Weight Watchers

12:15pm

Lunch hosted by Weight Watchers

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

TITLE SPONSORS

PREMIER SPONSOR

VENUE

Weight Watchers World Headquarters 675 Avenue of the Americas New York, NY 10011

REGISTER

YOUR INFORMATION

BUSINESS INFORMATION

TELL US ABOUT YOURSELF

Select an Area of Focus
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

YOUR INFORMATION

BUSINESS INFORMATION

No items found.

TELL US ABOUT YOURSELF

Select an Area of Focus
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.