Brand Innovators Marketing Innovation

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Brand Innovators Marketing Innovation





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The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review.

Day 1

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Day 2

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Day 3

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Breakfast and Registration


Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship

Opening Remarks: Paul Longo, Head of Agency Development, Microsoft


The Future Retail & Experiential Marketing

Rachel Leber, VP, Consumer Products Marketing, Major League Soccer
Esperanza Teasdale, Senior Director of Shopper Marketing, PepsiCo
Brittany Wengel, Brand Manager: Estrella Jalisco Experiential and Trade Activation, Anheuser-Busch

Moderated by: Jay Chicoy, SVP, Americas, Wochit


The Future of eCommerce: Personalization, Chatbots, D2C, & Beyond

Benjamin Lord, Global Executive Director, D2C, Ecommerce & Omnichannel Mktg, NARS Cosmetics at Shiseido Group
Sapna Shah, Executive Director, Digital & eCommerce, CLARINS Group
Banita Sarwar, Director, Personalization and Marketing Orchestration, Marriott International

Moderated by: Jeff Smith, GM and CMO, LiveRamp


What Will Drive Advertising in the Next Five Years?

A discussion of four compelling forces that will shape company fortunes and the way marketers work in the years to come.

John Piccone, President and Chief Revenue Officer, Simulmedia


Networking Break


How Social Data Leads to Conversion

Social data is a crystal ball to your brand’s 360º marketing strategy. Hear from Influential’s CEO, Ryan Detert, on how to utilize social data and influencers to supercharge your marketing efforts and ultimately lead to sales conversion

Ryan Detert, CEO, Influential


Keynote: Einstein & Picasso: You Need To Be Both (…really you do) to Rejuvenate A Brand

In this era of big data, what is the role of the skills of a storyteller who can look at a blank piece of paper and craft a riveting novel, or the artist who can look at a blank canvas and paint a masterpiece? Alternatively, isn’t it more important to be die-hard analytical problem solvers who can explain the unexplainable? Be considered by your peers to be a data savant who can seemingly look at a data set and develop an algorithm to predict consumer behavior and sales trends?

Join Doug Zarkin as she shares a case study of how he tapped into the art and science of marketing to lead the brand rejuvenation of the once iconic Pearle Vision brand, elevating it to its position today as the premier optical neighborhood retail brand

Doug Zarkin, Chief Marketing Officer, Pearle Vision


Fireside Chat

Doug Zarkin, Chief Marketing Officer, Pearle Vision

Moderated by: Jeff Hackett, Senior Vice President, North America Sales, GroundTruth


Leveraging Insights to Gain Competitive Advantage

Lee Sparaga, SVP of Sales, Pixability




The Changing Face of LGBTQ and Multicultural Marketing

As the demographics and culture of America continue to evolve, we are seeing a marked shift from the historical siloed approach multicultural marketing. American consumers are now more diverse than ever, and the LGBTQ population is larger than it has ever been – and continues to grow. We are moving from brands speaking directly to a particular sub-segment in a manner that resonates only with that particular segment to strategies that leverage the uniqueness of a consumer group to a much wider group of allies and those who share the same values. From an LGBTQ perspective, it is the evolution of a handful of brands targeting the gay male population in an “under the radar” manner, to now needing to recognize the larger cohort who may not identify as LGBTQ, but feel aligned with diverse communities.

In this session we’ll explore the evolution from segmented multicultural marketing to a more forward approach of inclusion that better reflects the current and future

Moderated by: Gayle Troberman, EVP and Chief Marketing Officer, iHeartMedia

Joe Keenan, Executive Director, LGBTQ, Imre
Jeffrey Moran, Vice President of Influencer Engagement and Marketing Activation Services, Pernod Ricard
Andrea Richardson, Director, Multicultural & Diversity Engagement, Corporate Responsibility, Global Corporate Affairs, Hilton
Dennis Williams, SVP Corporate Affairs and CSR, HBO


Fireside Chat

A.J. Storinge, Executive Director, AT&T, Hearts & Science

Moderated by: Steve Kuron, Sr. Sales Director, Outbrain


Fireside Chat

Joshua Palau, VP Digital Strategy & Platforms, Bayer

Moderated by: April Brown, VP of Marketing Analytics, Origami Logic


Article Intelligence

Content consumption on mobile devices can not only illuminate who we are as individuals, but can build an emotional map across geography and demographics, providing powerful insights into how to best target specific audiences. Additionally, the content we read can evoke emotions that influence an ad’s effectiveness. Through analyzing hundreds of thousands of articles, Kargo’s data innovation team has discovered a significant and exciting correlation between the particular emotions an article elicits, and the engagement rate of the ads within it.

Ryan McConville, Kargo’s COO and President, shares the latest insights on the effects of emotional context on mobile advertising as well as how to use these findings to maximize the impact of your mobile ROAS.

Ryan McConville, Chief Operations Officer & President, Kargo


Fireside Chat

Paul Gelb, Head of Social & Programmatic, Bayer
Jeremy Hull, SVP, Innovation, iProspect

Moderated by: Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp


Is video advertising still relevant?

Our industry is changing, marketers have new alternatives to advertising – social influencers, experience marketing, performance DTC, are just few of the new trends that present an alternative to advertising.

In the session we will explore the reason for the decline in advertising and present practices and technologies that return the control to brands, making advertising as the most effective marketing medium, again.

Oded Napchi, CSO, HIRO Media


Networking Break


Keynote – The AI Equation: IQ + EQ = Conversational AI Success

Voice and the use of conversational AI are on the rise – with eMarketer estimating 69 million users of digital assistants and more than 45 million smart home speakers sold. This doesn’t just show progress; it means something huge is on the horizon. A seismic shift in consumer behavior where the era of touch as the primary user interface is being disrupted by voice and conversational user interfaces. Leading the charge for this disruption are intelligent agents such as digital assistants/virtual assistants, chat bots, and voice skills. Today is reminiscent of mid 2000’s when every year was declared the “Year of Mobile”, where more than 50% of search traffic would come from mobile devices, but it didn’t officially happen until roughly 2012; and the brands that embrace this change now and plan for the future will see the greatest success. However, it’s not as simple as understanding how to harness the knowledge and the IQ by making it publicly available to intelligent agents, brands have to be able to create an experience with an emotional connection. Join us to dive deeper into the AI equation for success where we provide tactical advice that businesses can use today to create a conversational AI strategy.


Fireside Chat – Preparing For Holiday Shopping Season

Brina Nash, Global Vice President of Customer Experience & Analytics, MCM Worldwide

Moderated by: Daniella Harkins, Chief Evangelist, LiveRamp


RoundTable: Content Marketing 2.0

Kaydee Bridges, VP Digital and Social Strategy, Goldman Sachs
Courtney Colwell, Global Director, Content, American Express
Simon Kopec, Director, Social Media & Content, Loews Hotels
Chad Parizman, Head of Digital & Social Communications, Pfizer

Moderated by: Suzanne Spence, President North America, MOFILM


Its a wrap!


What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.






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