Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship
Opening Remarks: Paul Longo, Head of Agency Development, Microsoft
Rachel Leber, VP, Consumer Products Marketing, Major League Soccer
Esperanza Teasdale, Senior Director of Shopper Marketing, PepsiCo
Brittany Wengel, Brand Manager: Estrella Jalisco Experiential and Trade Activation, Anheuser-Busch
Moderated by: Jay Chicoy, SVP, Americas, Wochit
Benjamin Lord, Global Executive Director, D2C, Ecommerce & Omnichannel Mktg, NARS Cosmetics at Shiseido Group
Sapna Shah, Executive Director, Digital & eCommerce, CLARINS Group
Banita Sarwar, Director, Personalization and Marketing Orchestration, Marriott International
Moderated by: Jeff Smith, GM and CMO, LiveRamp
A discussion of four compelling forces that will shape company fortunes and the way marketers work in the years to come.
John Piccone, President and Chief Revenue Officer, Simulmedia
Social data is a crystal ball to your brand’s 360º marketing strategy. Hear from Influential’s CEO, Ryan Detert, on how to utilize social data and influencers to supercharge your marketing efforts and ultimately lead to sales conversion
Ryan Detert, CEO, Influential
In this era of big data, what is the role of the skills of a storyteller who can look at a blank piece of paper and craft a riveting novel, or the artist who can look at a blank canvas and paint a masterpiece? Alternatively, isn’t it more important to be die-hard analytical problem solvers who can explain the unexplainable? Be considered by your peers to be a data savant who can seemingly look at a data set and develop an algorithm to predict consumer behavior and sales trends?
Join Doug Zarkin as she shares a case study of how he tapped into the art and science of marketing to lead the brand rejuvenation of the once iconic Pearle Vision brand, elevating it to its position today as the premier optical neighborhood retail brand
Doug Zarkin, Chief Marketing Officer, Pearle Vision
Doug Zarkin, Chief Marketing Officer, Pearle Vision
Moderated by: Jeff Hackett, Senior Vice President, North America Sales, GroundTruth
Lee Sparaga, SVP of Sales, Pixability
As the demographics and culture of America continue to evolve, we are seeing a marked shift from the historical siloed approach multicultural marketing. American consumers are now more diverse than ever, and the LGBTQ population is larger than it has ever been – and continues to grow. We are moving from brands speaking directly to a particular sub-segment in a manner that resonates only with that particular segment to strategies that leverage the uniqueness of a consumer group to a much wider group of allies and those who share the same values. From an LGBTQ perspective, it is the evolution of a handful of brands targeting the gay male population in an “under the radar” manner, to now needing to recognize the larger cohort who may not identify as LGBTQ, but feel aligned with diverse communities.
In this session we’ll explore the evolution from segmented multicultural marketing to a more forward approach of inclusion that better reflects the current and future
Moderated by: Gayle Troberman, EVP and Chief Marketing Officer, iHeartMedia
Joe Keenan, Executive Director, LGBTQ, Imre
Jeffrey Moran, Vice President of Influencer Engagement and Marketing Activation Services, Pernod Ricard
Andrea Richardson, Director, Multicultural & Diversity Engagement, Corporate Responsibility, Global Corporate Affairs, Hilton
Dennis Williams, SVP Corporate Affairs and CSR, HBO
A.J. Storinge, Executive Director, AT&T, Hearts & Science
Moderated by: Steve Kuron, Sr. Sales Director, Outbrain
Joshua Palau, VP Digital Strategy & Platforms, Bayer
Moderated by: April Brown, VP of Marketing Analytics, Origami Logic
Content consumption on mobile devices can not only illuminate who we are as individuals, but can build an emotional map across geography and demographics, providing powerful insights into how to best target specific audiences. Additionally, the content we read can evoke emotions that influence an ad’s effectiveness. Through analyzing hundreds of thousands of articles, Kargo’s data innovation team has discovered a significant and exciting correlation between the particular emotions an article elicits, and the engagement rate of the ads within it.
Ryan McConville, Kargo’s COO and President, shares the latest insights on the effects of emotional context on mobile advertising as well as how to use these findings to maximize the impact of your mobile ROAS.
Ryan McConville, Chief Operations Officer & President, Kargo
Moderated by: Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp
Our industry is changing, marketers have new alternatives to advertising – social influencers, experience marketing, performance DTC, are just few of the new trends that present an alternative to advertising.
In the session we will explore the reason for the decline in advertising and present practices and technologies that return the control to brands, making advertising as the most effective marketing medium, again.
Oded Napchi, CSO, HIRO Media
Voice and the use of conversational AI are on the rise – with eMarketer estimating 69 million users of digital assistants and more than 45 million smart home speakers sold. This doesn’t just show progress; it means something huge is on the horizon. A seismic shift in consumer behavior where the era of touch as the primary user interface is being disrupted by voice and conversational user interfaces. Leading the charge for this disruption are intelligent agents such as digital assistants/virtual assistants, chat bots, and voice skills. Today is reminiscent of mid 2000’s when every year was declared the “Year of Mobile”, where more than 50% of search traffic would come from mobile devices, but it didn’t officially happen until roughly 2012; and the brands that embrace this change now and plan for the future will see the greatest success. However, it’s not as simple as understanding how to harness the knowledge and the IQ by making it publicly available to intelligent agents, brands have to be able to create an experience with an emotional connection. Join us to dive deeper into the AI equation for success where we provide tactical advice that businesses can use today to create a conversational AI strategy.
Brina Nash, Global Vice President of Customer Experience & Analytics, MCM Worldwide
Moderated by: Daniella Harkins, Chief Evangelist, LiveRamp
Kaydee Bridges, VP Digital and Social Strategy, Goldman Sachs
Courtney Colwell, Global Director, Content, American Express
Simon Kopec, Director, Social Media & Content, Loews Hotels
Chad Parizman, Head of Digital & Social Communications, Pfizer
Moderated by: Suzanne Spence, President North America, MOFILM
Microsoft Technology Center 11 Times Square, on 8th Avenue between 41st and 42nd Street New York, NY 10036