8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Event Chair: Tim Leake, SVP, Chief Marketing Officer, RPA
9:00am
Keynote – Innovation, Technology and Human Behavior
Tim Leake, SVP, Chief Marketing Officer, RPA
9:30am
What’s Next in Digital: Social, Mobile & Emerging Media
Looking out at 2017, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.
Moderator: Jake Denny, SVP, Brand Solutions, JUICE Mobile
Lauren de la Fuente, Vice President, Marketing + Communications, Boingo Wireless
Jennifer Lim, Manager, Digital & Social Media Marketing, Hyundai
Paul Meyers, Director, Digital & Social Media Marketing, Pabst Brewing Company
Peter Sloterdyk, Vice President, Marketing, Grindr
Shannon Willett Director, Marketing – North America, Australia, New Zealand, Netflix
10:10am
Keynote – If You Can’t Be First, Be Different
Barney Waters, President, K-Swiss
10:45am
Fireside Chat
Barney Waters, President, K-Swiss
Q&A conducted by: Lorenzo Moreno, General Manager of Business Development, The Trade Desk
11:00am
Networking Break
11:15am
POV
Emerson Spartz, CEO, Dose
11:30am
Future of Media: Data & Analytics
Moderator: Cody Gossett, Regional Vice President, Samba TV
Thomas Choi, SVP, Chief Product Officer, RPA
Hillary Haley, SVP, Group Director, Research, Analytics & Insights, RPA
Jim Helberg, EVP, Chief Media Officer, RPA
Nichola Perrigo, VP, Director, Digital Marketing, RPA
12:05pm
Lunch
12:50pm
Live Video: Editorial and Storytelling at Airbnb
Live Video is becoming more prominent across different social channels and Airbnb is embracing it. Hear Airbnb’s philosophy on Live and see some case studies of recent campaigns centered around Live content.
Jasmine Atherton, Head of Social, Americas, Airbnb
1:20pm
Fireside Chat
Jasmine Atherton, Head of Social, Americas, Airbnb
Q&A conducted by: Michele Tobin, VP Brand Partnerships and Advertising, Grindr
1:35pm
People, Partnerships, and Production: Three Routes To Creating Compelling Content
Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.
Moderator: Michelle McEwen, Regional Vice President, Nativo
Patrick Buchanan, Global Marketing Director, K-Swiss Global Brands
Greg Fass, Partnerships, PR and Influencer Marketing Lead, MeUndies
Jessica Rhoades, Director, Content Operations & Partnerships, Fandango
Aaron Samson, Director, Global Marketing and Strategy, Hasbro
Angelique Toschi-LaRue, Digital & Social Media Manager, Shakey’s USA
2:15pm
Networking Break
2:30pm
Galactic Thunder Pony
The battle for wireless customers is heading into the fantastical intergalactic realm. Via a new mobile interactive game, Galactic Thunder Pony, Boost Mobile encourages consumers to defeat the “evil mobile mega corps” and free intergalactic customers from their “devious contracts, throttled data and life-sucking fees.” As an extension of Boost’s Project Switch campaign this throwback 8-bit gamification effort was amplified across traditional OOH, Display, Snap Ads and non-traditional geo-fencing to create an immersive brand experience.
Nick Holt, Senior Manager Advertising & Creative, Boost Mobile
3:00pm
Fireside Chat
Nick Holt, Senior Manager Advertising & Creative, Boost Mobile
Q&A conducted by: Angie More, Vice President of National Sales, Yieldmo
3:15pm
Keynote
Adam Cooper, Vice President of Marketing, The Wonderful Company
3:45pm
Fireside Chat
Adam Cooper, Vice President of Marketing, The Wonderful Company
Q&A conducted by: Robert Ruvalcaba, Director of Sales, Adsmovil
4:00pm
It’s a Wrap!
