September

13

2017

-

Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

September

13

2017

-

Hosted by

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation by submitting the following brief Registration form.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

Day 1

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Day 2

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Day 3

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AGENDA

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Tim Leake, SVP, Chief Marketing Officer, RPA

9:00am

Keynote – Innovation, Technology and Human Behavior

Tim Leake, SVP, Chief Marketing Officer, RPA

9:30am

What’s Next in Digital: Social, Mobile & Emerging Media

Looking out at 2017, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderator: Jake Denny, SVP, Brand Solutions, JUICE Mobile

Lauren de la Fuente, Vice President, Marketing + Communications, Boingo Wireless
Jennifer Lim, Manager, Digital & Social Media Marketing, Hyundai
Paul Meyers, Director, Digital & Social Media Marketing, Pabst Brewing Company
Peter Sloterdyk, Vice President, Marketing, Grindr
Shannon Willett Director, Marketing – North America, Australia, New Zealand, Netflix

10:10am

Keynote – If You Can’t Be First, Be Different

Barney Waters, President, K-Swiss

10:45am

Fireside Chat

Barney Waters, President, K-Swiss

Q&A conducted by: Lorenzo Moreno, General Manager of Business Development, The Trade Desk

11:00am

Networking Break

11:15am

POV

Emerson Spartz, CEO, Dose

11:30am

Future of Media: Data & Analytics

Moderator: Cody Gossett, Regional Vice President, Samba TV

Thomas Choi, SVP, Chief Product Officer, RPA
Hillary Haley, SVP, Group Director, Research, Analytics & Insights, RPA
Jim Helberg, EVP, Chief Media Officer, RPA
Nichola Perrigo, VP, Director, Digital Marketing, RPA

12:05pm

Lunch

12:50pm

Live Video: Editorial and Storytelling at Airbnb

Live Video is becoming more prominent across different social channels and Airbnb is embracing it. Hear Airbnb’s philosophy on Live and see some case studies of recent campaigns centered around Live content.

Jasmine Atherton, Head of Social, Americas, Airbnb

1:20pm

Fireside Chat

Jasmine Atherton, Head of Social, Americas, Airbnb

Q&A conducted by: Michele Tobin, VP Brand Partnerships and Advertising, Grindr

1:35pm

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters. Three major approaches have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by meeting the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.

Moderator: Michelle McEwen, Regional Vice President, Nativo

Patrick Buchanan, Global Marketing Director, K-Swiss Global Brands
Greg Fass, Partnerships, PR and Influencer Marketing Lead, MeUndies
Jessica Rhoades, Director, Content Operations & Partnerships, Fandango
Aaron Samson, Director, Global Marketing and Strategy, Hasbro
Angelique Toschi-LaRue, Digital & Social Media Manager, Shakey’s USA

2:15pm

Networking Break

2:30pm

Galactic Thunder Pony

The battle for wireless customers is heading into the fantastical intergalactic realm. Via a new mobile interactive game, Galactic Thunder Pony, Boost Mobile encourages consumers to defeat the “evil mobile mega corps” and free intergalactic customers from their “devious contracts, throttled data and life-sucking fees.” As an extension of Boost’s Project Switch campaign this throwback 8-bit gamification effort was amplified across traditional OOH, Display, Snap Ads and non-traditional geo-fencing to create an immersive brand experience.

Nick Holt, Senior Manager Advertising & Creative, Boost Mobile

3:00pm

Fireside Chat

Nick Holt, Senior Manager Advertising & Creative, Boost Mobile

Q&A conducted by: Angie More, Vice President of National Sales, Yieldmo

3:15pm

Keynote

Adam Cooper, Vice President of Marketing, The Wonderful Company

3:45pm

Fireside Chat

Adam Cooper, Vice President of Marketing, The Wonderful Company

Q&A conducted by: Robert Ruvalcaba, Director of Sales, Adsmovil

4:00pm

It’s a Wrap!

SPEAKERS

SPONSORS

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VENUE

RPA (Rubin Postaer and Associates) 2525 Colorado Avenue Santa Monica, CA, 90404

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