8:00am
Breakfast and Registration
8:45am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators
Opening Remarks: Kamal Bhandal, Sr. Director of Consumer Marketing, Americas, Align Technology
9:00am
Driving Growth with Digital Transformation
Technology is a game-changer, reinventing how Fortune 500 brands engage with their customers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their customers.
Moderated by: Casey Saran, CEO, Spaceback
Stacey DePolo, Social Advocacy Manager, GoDaddy
Grant Marek, Editorial Director, Chubbies Shorts
Narasu Rebbapragada, Associate Director, Digital Marketing Capabilities and Innovation, The Clorox Company
Erayna Sargent, Sr. Marketing Manager Sales Channel, QBDT & Retail, Intuit
9:35am
Fireside Chat
Kamal Bhandal, Sr. Director of Consumer Marketing, Americas, Align Technology
Moderated by: Lisa Tenenbown, Head of Sales, Northwest, Outbrain
10:00am
It’s About Time: How Leading Marketers are Driving Growth
Karen Budell, Content Marketing, Platforms, Google
10:20am
Join The Brand: Building Loyal Communities and The Need For Belonging
Jillian Flores, Director of Brand Planning, Moosylvania
10:45am
Networking Break
11:05am
Forging Consumer Connections in Today’s Digital Age
Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?
Moderated by: Erica Rabb, Head of Sales, TrueAnthem
Jany Jacobsen, Head of Growth, Le Tote
Katie Daire, Marketing Lead, Caviar, Square
Juan Silvera, EVP, Chief Marketing Officer, Rabobank N.A.
Devon West, former Director of Marketing, Social Media, Sephora
11:40am
Keynote
Cindy Murphy, Account Director, Pixability
11:55am
The Future of Voice
We’ve all heard the stat, “by 2020, 50% of all searches will be conducted via voice”. Alexa and Siri are household names and help us make decisions, but how should brands think about them? What can we do to make sure we come back as THE answer to our consumers’ questions (also known as position zero). Join Orchid Bertelsen as she shares Nestlé’s approach to voice and emerging technologies.
Orchid Bertelsen, Digital Innovation Lead, Nestlé
12:15pm
Fireside Chat
Orchid Bertelsen, Digital Innovation Lead, Nestlé
Moderated by: Hana Zuckerman, Senior Sales Manager, Fullscreen Media
12:30pm
Lunch
1:20pm
Fireside Chat
Alex Flagg, Digital Demand Generation Leader, Small Business Segment, Hewlett Packard Enterprise
Moderated by: Erica Rabb, Head of Sales, TrueAnthem
1:40pm
Keynote
Bruce J. Hershey II, VP of Marketing, Tailored Brands, LLC.
2:00pm
Fireside Chat
Bruce J. Hershey II, VP of Marketing, Tailored Brands, LLC.
Moderated by: Andrew Kramer, President, Kramer Media
2:30pm
Fireside Chat
Chris Brown, Chatbot Strategy Specialist, Columbia Sportswear
Moderated by: Feng Cheng, CEO, Linc
2:50pm
Fireside Chat
Shiv Singh, Founder and CEO, Savvy Matters
Moderated by: Marc Sternberg, Co-Founder, Brand Innovators
3:10pm
WTF is Social Media Amplification (SMA)?
Casey Saran, CEO, Spaceback
3:25pm
Networking Break
3:45pm
Women in Marketing Discussion
In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.
What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?
Moderated by: Cindy Murphy, Account Director, Pixability
Alysse Esmail, Paid Media Manager, NVIDIA
Lorena Hathaway, Marketing Director, Demand Generation, Pitney Bowes
Alma Salazar, Director of Consumer Marketing, Teen, Invisalign
Brenda van Camp, Founder & CEO, SharpAlice
4:20pm
Fireside Chat
Amisha Ghandi, VP, Influencer Marketing, SAP Ariba
4:50pm
Its a wrap!
