October

25

2018

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Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

October

25

2018

-

Hosted by

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation by submitting the following brief Registration form.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

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Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Breakfast and Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators

Opening Remarks: Kamal Bhandal, Sr. Director of Consumer Marketing, Americas, Align Technology

9:00am

Driving Growth with Digital Transformation

Technology is a game-changer, reinventing how Fortune 500 brands engage with their customers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their customers.

Moderated by: Casey Saran, CEO, Spaceback

Stacey DePolo, Social Advocacy Manager, GoDaddy
Grant Marek, Editorial Director, Chubbies Shorts
Narasu Rebbapragada, Associate Director, Digital Marketing Capabilities and Innovation, The Clorox Company
Erayna Sargent, Sr. Marketing Manager Sales Channel, QBDT & Retail, Intuit

9:35am

Fireside Chat

Kamal Bhandal, Sr. Director of Consumer Marketing, Americas, Align Technology

Moderated by: Lisa Tenenbown, Head of Sales, Northwest, Outbrain

10:00am

It’s About Time: How Leading Marketers are Driving Growth

Karen Budell, Content Marketing, Platforms, Google

10:20am

Join The Brand: Building Loyal Communities and The Need For Belonging

Jillian Flores, Director of Brand Planning, Moosylvania

10:45am

Networking Break

11:05am

Forging Consumer Connections in Today’s Digital Age

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?

Moderated by: Erica Rabb, Head of Sales, TrueAnthem

Jany Jacobsen, Head of Growth, Le Tote
Katie Daire, Marketing Lead, Caviar, Square
Juan Silvera, EVP, Chief Marketing Officer, Rabobank N.A.
Devon West, former Director of Marketing, Social Media, Sephora

11:40am

Keynote

Cindy Murphy, Account Director, Pixability

11:55am

The Future of Voice

We’ve all heard the stat, “by 2020, 50% of all searches will be conducted via voice”. Alexa and Siri are household names and help us make decisions, but how should brands think about them? What can we do to make sure we come back as THE answer to our consumers’ questions (also known as position zero). Join Orchid Bertelsen as she shares Nestlé’s approach to voice and emerging technologies.

Orchid Bertelsen, Digital Innovation Lead, Nestlé

12:15pm

Fireside Chat

Orchid Bertelsen, Digital Innovation Lead, Nestlé

Moderated by: Hana Zuckerman, Senior Sales Manager, Fullscreen Media

12:30pm

Lunch

1:20pm

Fireside Chat

Alex Flagg, Digital Demand Generation Leader, Small Business Segment, Hewlett Packard Enterprise

Moderated by: Erica Rabb, Head of Sales, TrueAnthem

1:40pm

Keynote

Bruce J. Hershey II, VP of Marketing, Tailored Brands, LLC.

2:00pm

Fireside Chat

Bruce J. Hershey II, VP of Marketing, Tailored Brands, LLC.

Moderated by: Andrew Kramer, President, Kramer Media

2:30pm

Fireside Chat

Chris Brown, Chatbot Strategy Specialist, Columbia Sportswear

Moderated by: Feng Cheng, CEO, Linc

2:50pm

Fireside Chat

Shiv Singh, Founder and CEO, Savvy Matters

Moderated by: Marc Sternberg, Co-Founder, Brand Innovators

3:10pm

WTF is Social Media Amplification (SMA)?

Casey Saran, CEO, Spaceback

3:25pm

Networking Break

3:45pm

Women in Marketing Discussion

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Cindy Murphy, Account Director, Pixability

Alysse Esmail, Paid Media Manager, NVIDIA
Lorena Hathaway, Marketing Director, Demand Generation, Pitney Bowes
Alma Salazar, Director of Consumer Marketing, Teen, Invisalign
Brenda van Camp, Founder & CEO, SharpAlice

4:20pm

Fireside Chat

Amisha Ghandi, VP, Influencer Marketing, SAP Ariba

4:50pm

Its a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

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VENUE

Align Technology Headquarters 2820 Orchard Pkwy San Jose, CA 95134

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