8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Ritesh Shah, Digital Innovator, Matchmaker, General Manager – Canada, Brand Innovaotors Labs
Event Chair: Mohammed Gaber, Senior Director, Marketing & Digital Strategy, Air Canada
9:00am
What’s Next in Digital: Social, Mobile & Emerging Media
Looking out at 2017, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.
Moderator: Ed Layton, VP of Sales, Canada, JUICE Mobile
Doha Al-Dujaili, Segment Strategy Lead, Air Canada
Heather Fadali, Senior Brand Manager – Neutrogena, Johnson & Johnson
Lorne Solway, former CMO, Enercare
9:35am
Keynote
Mohammed Gaber, Senior Director, Marketing & Digital Strategy, Air Canada
9:55am
Fireside Chat – Conversational Commerce
Carlos Faxas, Head Of Product Development, Air Canada
Q&A conducted by: Mazdak Rezvani, Founder & CEO, Chatkit
10:15am
Keynote – The Internet Of Things: The Next Frontier of Commerce
Nic Lopez, Head of Emerging Products and Innovation Marketing, Visa
10:45am
Networking Break
11:00am
Macro Marketing Trends – Roundtable Discussion
In this discussion, today’s marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2018.
What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketers structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?
Moderator: Jason Furlano, Vice President, Sales, MediaIQ
Maria Aguilar, Head of Global Social Media & Influencer Marketing, Spin Master
Melinda Berman, Global eCommerce Manager, Four Seasons Hotels and Resorts
Naomi Blackman, Senior Manager, Integrated Marketing, Joe Fresh
Alanna Fonseca, Brand Manager, Marketing Innovation, The Kraft Heinz Company
11:35am
Keynote – The Parallels of Being a New Dad & Digital Marketing – My Top 10 List
Ryan Rebello, Global Director, Digital Marketing & ECom, Spin Master
12:00pm
Lunch
1:00pm
Fireside Chat
Abhijit Patil, Senior Director, Data Strategy, Air Canada
Q&A conducted by: Tina Barnes, Head of Canada, Quantcast
1:20pm
Entertainment and Content 2017: Millennials and Gen Z
Marketers have barely begun to figure out millennials, a generation so nuanced their media and consumer habits differ from each other, as much as they do from that of previous generations, but already, a new demographic has begun to emerge that will prove just as challenging: Gen Z. Key to engaging this new group of consumers is content. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. This panel will explore what we’ve learned about Millennials and Gen Z so far, through the lens of the entertainment and content: Movies, Video, Music, Gaming and more.
Moderator: Chris Stefanyk, Head of Brand Partnerships, Wattpad
Mathieu Gamache, Senior Marketing Manager Reese & Snackfection, The Hershey Company
Cara Gresser, Manager, Brand Content (Global), Four Seasons Hotels and Resorts
Karina Tano-Gigante, Social, Digital Content & Community Manager, Maple Leaf Foods
Derrick Valenzuela, Marketing Manager – World Gaming, Cineplex Entertainment
1:55pm
Keynote – From Mess to Method: Failure Taught Me How To “Do Innovation”
Andrea Shaikin, Director of Marketing, Loyalty and Innovation, STAPLES Canada
2:20pm
Fireside Chat
Andrea Shaikin, Director of Marketing, Loyalty and Innovation, STAPLES Canada
Q&A conducted by: Patrick Reynolds, CMO, SessionM
2:40pm
Networking Break
3:00pm
Customer Experience 2020: Omni-Channel Retailing & Loyalty
Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.
Moderator: Patrick Reynolds, CMO, SessionM
Daniel Ritchie, Manager, SCENE Loyalty Program & eCRM, Cineplex Entertainment
Derek Whitworth, Director, Loyalty, Air Canada
3:35pm
Fireside Chat
Georgina Gray, Marketing Manager, The Kraft Heinz Company
Jef Moore, Creative Director, Mosaic
Q&A conducted by: Juliann Ng, Vice President at GfK Canada
4:00pm
It’s a Wrap!
