October

19

2017

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Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

October

19

2017

-

Hosted by

For over 10 years, entrepreneurs and start-ups in the digital media industry have been flocking to Austin, Texas, in March to tout their newest innovations. Companies like Twitter and Foursquare are just a couple of the big names that have taken advantage of the messaging opportunity in Austin. In keeping with the indie spirit that emanates from Austin each winter, Brand Innovators has partnered with Mondelēz International and to present “”How to Be a Change Agent,” a primer on how Fortune 500 and other large companies are innovating and fostering a culture of entrepreneurship within their organizations. In particular, we will look at what brands can learn from start-ups, in terms of product development cycles, distribution models, and consumer engagement. We look forward to seeing you at in Austin, Texas, March 11-15!

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Austin is rallying brands around the entrepreneurial flag of independence and creativity!

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AGENDA

8:00am

Breakfast and Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Tom O’Keefe, Group Lead Food Service IT, The Kraft Heinz Company

9:00am

Forging Consumer Connections with Mobile, Social, and Emerging Media

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?

Moderator: Paul Kontonis, Chief Marketing Officer, WHOSAY

Jen Naye Herrmann, Marketing Manager – Incubator, MillerCoors
Emily Josephson, Senior Associate Brand Manager, SC Johnson
Anisha Raghavan, Senior Marketing Director, Quaker Foods, PepsiCo
Terez Stewart, Digital Marketing Manager, Peapod

9:30am

Keynote

Christian Badger, Associate Director of Marketing – Condiments, The Kraft Heinz Company

9:50am

Fireside Chat

Christian Badger, Associate Director of Marketing – Condiments, The Kraft Heinz Company

Q&A conducted by: Boaz Cohen, CPO & Head of Business Development

10:05am

Keynote

Swen Graham, VP, Global Creative + Strategy, ‎Foursquare

10:20am

Networking Break

10:35am

Keynote

Jeffrey Mikitka, Head of Central Sales, Spotify

10:50am

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs.

Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests.

Moderator: Adam Raphael, Sr. Director of Partnerships, Jukin Media

Melissa Leal, Storytelling Team Lead, State Farm
Christina Rodriguez, Social Media Strategist, Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas
Alana Widdess, former, GM, Digital – Gifts & Celebrations and Digital Commerce Consultant, Sears Holdings Company

11:20am

Keynote

Brian Jochum, Senior Director Global Brand Management and Digital Marketing, KCD Brands, Sears Holdings Company

11:40am

Fireside Chat

Brian Jochum, Senior Director Global Brand Management and Digital Marketing, KCD Brands, Sears Holdings Company

Q&A conducted by: Jeremy Greenspan, Regional Vice President of Sales, ZEFR

11:55am

Keynote

Emerson Spartz, CEO, Dose

12:10pm

Lunch

12:50pm

Keynote – Evolution of Consumer Loyalty

Tom O’Keefe, Group Lead Food Service IT, The Kraft Heinz Company

1:10pm

Fireside Chat

Tom O’Keefe, Group Lead Food Service IT, The Kraft Heinz Company

Q&A conducted by: David Gensler, Senior Vice President, Head Of Industry Food, Beverage and Spirits, Time Inc.

1:25pm

Amplification: Pouring the Gas on Content with Distribution Tactics and Paid Media

Marketers today know that content is king when it comes to engaging consumers and helping them get to know your brand. But content creation is only the first step. If consumers don’t see the content you create, it can be an investment lost. You want your content marketing efforts to lead to new customers or conversions. The queen to your content king is distribution. Distribution efforts not only amplify your content so consumers will see it but provide a means to measuring ROI. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? What are the best avenues of distribution and paid media to enhance your content marketing efforts? Leading brand marketers share their insights.

Moderator: Kerry Lyons, SVP, Marketing, HouseParty

Christy Kazlo, Director Marketing Technology, Conagra Brands
Eric Ziegenhagen, Director of Digital Engagement, Aparium Hotel Group

1:55pm

Keynote

Stephen Murphy, Director of Vehicle Advertising, Allstate

2:15pm

Fireside Chat

Stephen Murphy, Director of Vehicle Advertising, Allstate

Q&A conducted by: Rick Thome, Regional Sales Director, Yieldmo

2:30pm

Deep Dive into Content Marketing

Ryan Holdway, Senior Director, Nativo

2:45pm

Networking Break

3:00pm

Innovation in Retail: That Last 10 Feet

Rachel Calomeni, VP, Category & Shopper Activation, The Central Group

3:15pm

Macro Marketing and eCommerce Trends – Roundtable Discussion

In this discussion, today’s senior marketing and eCommerce leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2018 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Penny Schwartz, Director of Sales, Spotify

Jennifer Burns, Director Marketing Strategy and Communications, Discover Financial Services
Tara Giuliano, Global Head of Marketing, Institutional & Head of Marketing, Americas, UBS Asset Management
Sabrina Kautz, Senior Marketing Manager, PepsiCo
Brigette Wolf, Senior Director Global Platform Innovation, Mondelēz International

3:50pm

Keynote

Josh Entman, Co-founder and Chief Creative Officer, Jukin Media

4:05pm

Fireside Chat – Leveraging Strategic Marketing to Predict the Future of Industry

Charmin Tillman, Chief Marketing Officer, GE Transportation

Q&A conducted by: Marc Sternberg, Co-Founder, Brand Innovators

4:30pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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VENUE

Kraft Heinz Company Aon Center, 76th Floor 200 E. Randolf St. Chicago, IL 60601

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