April

19

2018

-

Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

April

19

2018

-

Hosted by

For over 10 years, entrepreneurs and start-ups in the digital media industry have been flocking to Austin, Texas, in March to tout their newest innovations. Companies like Twitter and Foursquare are just a couple of the big names that have taken advantage of the messaging opportunity in Austin. In keeping with the indie spirit that emanates from Austin each winter, Brand Innovators has partnered with Mondelēz International and to present “”How to Be a Change Agent,” a primer on how Fortune 500 and other large companies are innovating and fostering a culture of entrepreneurship within their organizations. In particular, we will look at what brands can learn from start-ups, in terms of product development cycles, distribution models, and consumer engagement.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Austin is rallying brands around the entrepreneurial flag of independence and creativity!

Heading

Heading

Heading

Heading

-

Heading

Heading

Heading

Hosted by

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Day 1

Hosted by
Learn More
Day 2

Hosted by
Learn More
Day 3

Hosted by
Learn More

AGENDA

8:00am

Breakfast & Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Co-Chair: Mike Schall, Global Growth and Business Development, Whole Foods Market

9:00am

Keynote

Craig Dubitsky, Founder, Hello Products

9:30am

Challenger Brands Panel

The era of iconic brands monopolizing markets is giving way to a new ecosystem filled with niche players, catering to a new generation of consumers who have nuanced needs, behaviors and values. From CPG to QSR, our industry is experience a major shift, as younger shoppers look to new and emerging brands which reflect their preferences and habits.

Hear from a panel of Challenger Brand Leaders, taking on the status quo, building new brands, telling compelling stories, and experimenting with innovative models that go beyond the traditional retail environment and tap into the new wave of direct-to-consumer and subscription operating models.

Craig Dubitsky, Founder, Hello Products
Lenny Lebovich, Founder, PRE Brands
Michael Movitz, Founder & Managing Partner, The Movitz Group

Moderated By: Nate Welch, Manager of Media Partnerships, Taboola

10:05am

Keynote – Leveraging Technology for Brand Engagement

Raja Rajamannar, Chief Marketing Officer, Mastercard

10:35am

Fireside Chat

Raja Rajamannar, Chief Marketing Officer, Mastercard

Moderated By: Scott Hendrickson, SVP Sales, News IQ | News Corp

10:50am

Networking Break

11:05am

Keynote

Oskar Serrander, General Manager, USA, ACast

11:20am

Success Story

Kamal Bhandal, Sr. Director of Consumer Marketing, Invisalign Brand, Align Technology

11:35am

Fireside Chat

Kamal Bhandal, Sr. Director of Consumer Marketing, Invisalign Brand, Align Technology

Moderated by: Colleen Stachon, Regional Director – MidWest, Acast

11:50am

Keynote – Growing your customer through a Customer Obsession approach

Chris Roution, Director, Marketing Partnerships & Business Development, T-Mobile

12:10pm

Fireside Chat

Chris Roution, Director, Marketing Partnerships & Business Development, T-Mobile

Moderated By: Josh Kaufman, Vice President of Sales, Digital Trends

12:25pm

Keynote

John Andrews, CEO, Photofy

12:40pm

Keynote

Neal Zamore, SVP Digital & eCommerce, Avis Budget Group

1:00pm

Fireside Chat

Neal Zamore, SVP Digital & eCommerce, Avis Budget Group

Moderated By: Marty Berman, VP North America Remarketing, InMobi

1:15pm

Lunch

2:00pm

Fireside Chat

Aynat Ravin, Director, M:Live – Social Media Command Center, Marriott International

Moderated By: Monica Ho, Chief Marketing Officer, SOCi

2:20pm

Fireside Chat

Michael Hecht, Director, Skymiles Program, Delta Air Lines

Moderated by: Chris Crichton, VP, Client Solutions, Hathway

2:40pm

Fireside Chat

Madhavi Reese, VP, Brand Marketing, Whole Foods Market

Moderated by: Kate Miller Spencer, Midwest Director of Sales, Midwest/Texas Territory, New York Media

3:00pm

Keynote – Just Bare Chicken: The #1 Fresh Chicken at Amazon Fresh and the only Fresh Chicken at Amazon Go…The Why Behind the Brand

Laston Charriez, Chief Marketing Officer, Pilgrim’s

3:25pm

Networking Break

3:40pm

Loyalty.X, Rethinking Customer Loyalty

When customer experience matters more than points.

Kevin Rice, CMO, Hathway

3:50pm

Authenticity & Truth in Brand Storytelling

Truth at the Center: In an era where fact is increasingly relative, never has it been more important for brands to connect with consumers, fans, and even critics, via storytelling that is not only authentic, but speaks to the core truths of the brand, its people, and passions.

Join a panel that includes some of the leading lights in the brand storytelling space for a discussion of truths at the core of their stories.

Adam Brown, Executive Strategist, Salesforce
Francey Grund, Director of Marketing, Chameleon Cold-Brew
Evan Holod, CEO, Michel et Augustin USA
Jay Moye, Global Editor-in-Chief, Coca-Cola Journey, The Coca-Cola Company

Moderated by: Doug Busk, Managing Director – Atlanta & NA Lead Brand Storytelling MSLGROUP

4:20pm

Success Story

S’well launched in 2010 with a mission to rid the world of plastic bottles. By 2020, S’well aims to help displace 100 million plastic bottles from entering landfills, waterways and other undesirable locations with the Million Bottle Project — a sustainability program to promote minimizing single-use plastic bottle consumption. The Million Bottle Project helps to demonstrate that we can create big change in the world by making small changes in our everyday lives.

Raquel Lachman, VP of Marketing, S’well

4:40pm

Success Story

Mike Dobbs, President & CEO, Zac Brown Band’s Camp Southern Ground

5:00pm

Corporate Philanthropy & CSR Discussion

Mike Dobbs, President & CEO, Zac Brown Band’s Camp Southern Ground
Mike Walton, Customer Development Director – Grocery, Natural Specialty Channel, Unilever
Thomas “Tab” Barker, Executive Director, Project Schoolhouse
Joy Stoddard, Development & Outreach Director, Whole Planet Foundation, Whole Foods Market
Burnett Treat, CEO, CocoJo

Moderated by: Alicia Smith, President, Multiplier Effect Marketing

5:35pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

TITLE SPONSORS

PREMIER SPONSOR

VENUE

Whole Foods Market, Inc. 550 Bowie Street Austin, TX 78703-4644

REGISTER

YOUR INFORMATION

BUSINESS INFORMATION

TELL US ABOUT YOURSELF

Select an Area of Focus
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

YOUR INFORMATION

BUSINESS INFORMATION

No items found.

TELL US ABOUT YOURSELF

Select an Area of Focus
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.