July

18

2018

-

Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

July

18

2018

-

Hosted by

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

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Day 1

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Day 2

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Day 3

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AGENDA

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Drew McGowan, Communications Lead – CLIF Brand, CLIF Bar & Company

9:10am

Opening Keynote

Kit Crawford, Co-Owner and Co-Chief Visionary Officer, Clif Bar & Company
Gary Erickson, Co-Owner and Co-Chief Visionary Officer, Clif Bar & Company

9:40am

Fireside Chat

Drew McGowan, Communications Lead – CLIF Brand, CLIF Bar & Company

Moderated by: Rob Kramer, SVP, Data Partnerships, Alphonso

10:00am

Keynote

Maria Silvanskaya, VP Marketing, Roblox

10:25am

Fireside Chat

Maria Silvanskaya, VP Marketing, Roblox

10:40am

Loyalty.X, Rethinking Customer Loyalty

When customer experience matters more than points.

Kevin Rice, CMO, Hathway

10:55am

Fireside Chat

Randy Wells, Sr. Brand Manager, Jos A. Bank, Tailored Brands
Larissa Waters, Senior Creative Lead, Marketing, Tailored Brands

Moderated by: Dan Haarmann, Chief Revenue Officer, FuelX

11:20am

Networking Break

11:35am

Trends in Retail & Retail Marketing

Sabrina Cherubini, Marketing Director – Strategy, Kmart & Sears
Abigail Flora, Director of Marketing, Athleta Girl
Sarah Holt, Director of Marketing & Community, Bi-Rite Family of Businesses
Brooke Shapiro, Brand Engagement Manager, Clorox

Moderated by: Cathy Novelli, Global Head Of Corporate Marketing, Quantcast

12:05pm

Fireside Chat

Eric Toda, Marketing Director, GAP

Moderated by: Kimberly Smith, Director, Brand Partnerships, Foursquare

12:30pm

Lunch hosted by CLIF Bar

1:15pm

Fireside Chat

James Lerner, Sr. Manager, Product Marketing – eCommerce, Walmart

Moderated by: Liane Dietrich, COO, Rakuten

1:35pm

Fireside Chat

Kathryn Wong, Associate Director – Growth Marketing, Mobile, Walmart

Moderated by: Patrick Fenn, Sales Director, Parsec Media

2:00pm

Fireside Chat

Jennifer Mullin, VP Digital Lab, VF Corporation

Moderated by: Kevin Rice, CMO, Hathway

2:25pm

Influencer Marketing Strategies

Brigitte Brady-Harris, Vice President Marketing, MIXT
Michael Fenech, Global Social Strategy & Content, Western Union
Sarah Lynam, PR/Communications Manager, Clif Bar & Company

Moderated by: Daniel Schotland, COO, Linqia

3:00pm

Networking Break

3:15pm

Social Media & Content Marketing Strategies

Paige Dunn, Senior Content Strategist, Clif Bar & Company
Helena Hounsel, Social Media Manager, Brandless
Scott Jaworski, Director, Global Social Media & Publishing, Intel
Lauren Ong, Social Media Lead, Dropbox
Peter Vaughan, Director, Brand Storytelling & Innovation, Charles Schwab

Moderated by: Casey Saran, Co-Founder & CEO, Spaceback

4:00pm

Women in Marketing Leadership Discussion – Brought To You By LUNA

Sabrina Cherubini, Marketing Director – Strategy, Kmart & Sears
Abigail Flora, Director of Marketing, Athleta Girl
Shruti Goradia, Director of Marketing, Social Media, Integrated Communications, Rodan & Fields
Ritu Mathur, Brand Director, LUNA
Jessa Reus, Director, Acquisition and Retention Marketing, ShopStyle
Jennifer Mullin, VP Digital Lab, VF Corporation
Kristine Young, Marketing Director, EA

Moderated by: Lori O’Connor, VP, Entertainment & Western Regional Sales, Simulmedia

5:00pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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PREMIER SPONSOR

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VENUE

Clif Bar & Company 1451 66th Street Emeryville, CA 94608

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