November

19

2019

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Brand Innovators Marketing Innovation

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Brand Innovators Marketing Innovation

November

19

2019

-

Hosted by

How can brands effectively reach the next generation of consumers? Join us November 19 at the fabulous Waldorf Astoria Chicago to hear some sensible answers from a variety of brand marketers. Younger consumers are more aware of their own power than any previous generation. Meanwhile, trends in ad tech and digital media are changing the game at a breakneck pace. No wonder it increasingly feels like one of those moments in marketing history where you either keep up or get left in the dust. We hope you can meet us in Chicago and get a leg up on behalf of your brand.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

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AGENDA

8:00am

Breakfast & Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Host: Gavin O’Hara, Chief Creative Officer, Brand Innovators

9:00am

Digital Marketing 2020 Outlook: Trends, Tactics, & Tools

The latest advances in advertising technology and digital media have changed the way brands interact with consumers. Through the immense amount of data now available to marketers, and new platforms and devices available to consumers, the paradigm of how brands build 1:1 relationships with their consumers has changed forever. This discussion will look what it what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and more.

Cameron Koslow, Senior Marketing Manager, Empire Today
Stephen Murphy, Vice President – Cards and Payments Strategy, TransUnion
Brandon Rhoten, Chief Marketing Officer, Potbelly Sandwich Works

9:35am

Fireside Chat

Brandon Rhoten, Chief Marketing Officer, Potbelly Sandwich Works

9:55am

Fireside Chat – Breaking Down Silos via Digital

Drew Brinckerhoff, Senior Manager, Shopper and Digital Commerce Marketing, Mars Food North America

10:15am

POV

10:30am

Networking Break

10:50am

Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.

Anthony Marshall, Head of eCommerce Marketing and Category Leadership, The Kraft Heinz Company
Lisa Matos, Senior Director, eCommerce, Conagra Brands

11:25am

Fireside Chat

11:45am

POV

12:00 Noon

Lunch

1:00pm

Fireside Chat

Annie Reyes, Senior Director – Content & Strategy, Conagra Brands

1:20pm

POV

1:35pm

The Future of Media and Consumer Engagement

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Drew Brinckerhoff, Senior Manager, Shopper and Digital Commerce Marketing, Mars Food North America
Rachel Friedstat, Senior Brand Manager, Tyson Foods
Heather Ruiz, Marketing Manager – Boost Mobile, Sprint

2:10pm

Keynote – Bringing Shopper Back – Unleashing the Power of Shopper Marketing Across In-Store and eCommerce

Brittney Williams, Director, Global Omni-Shopper Marketing Strategy, Kellogg Company

2:30pm

Fireside Chat

Brittney Williams, Director, Global Omni-Shopper Marketing Strategy, Kellogg Company

2:50pm

POV

3:05pm

Networking Break

3:25pm

Women in Marketing Leadership Discussion

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond. What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Annie Reyes, Senior Director – Content & Strategy, Conagra Brands
Katie Sotor, Vice President of Marketing, Crane USA
Ashley White, Associate Director, Brand Build Marketing, The Kraft Heinz Company

4:00pm

POV

4:15pm

Keynote – Distributed Experiences

Michael Rotella, Senior Product Manager – Digital Strategy & Innovation, Verizon

4:35pm

Fireside Chat

4:55pm

It’s a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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VENUE

Waldorf Astoria Chicago 11 East Walton Street Chicago, IL 60611

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