November

6

2019

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Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

November

6

2019

-

Hosted by

Brand Innovators is headed to Nestlé USA in Arlington, VA for a full day of conversation about the state of marketing in 2019. This event will pay special attention to how brands can effectively market to younger generations–you know, the ones you may only find on Tik Tok or Twitch. Hear leaders from numerous Washington-area companies reveal how they are using personalization, experiential and niche marketing to break through the clutter and connect with young consumers in unexpected ways. We hope our DC-area friends are able to join us.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

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Day 1

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AGENDA

8:00am

Breakfast & Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators

Host: Orchid Bertelsen, Head of Digital Innovation & Transformation, Nestlé USA

Event Chair: Alicia Enciso, Chief Marketing Officer, Nestlé USA

9:00am

Fireside Chat

Alicia Enciso, Chief Marketing Officer, Nestlé USA

Moderated by: Cayal Mathura, SVP, Growth, MediaMonks

9:30am

Panel Discussion: What’s Next in Digital

Looking out at 2020, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; Gen Z is moving in with a wave of newer, niche platforms, and digital video continues to challenge television. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Tik Tok, Facebook Live Video, Twitch and new digital and data tools to reach consumers.

Orchid Bertelsen, Head of Digital Innovation & Transformation, Nestlé USA
Neena Graham, Senior Director, Marketing Analytics and Personalization, Total Wine & More

Moderated by: Art Zeidman, EVP Growth, Collab

10:05am

Marketing in a Digital World

“Digital transformation” is all the rage and it’s driven by changing consumer behavior: what they think, how they shop and how they interact with each other. Winning companies today have already pivoted to this reality in how they market, how they structure their organization and what they focus on. This keynote will focus on how digital is actually transforming marketing.

Chris Padgett, Head of Digital, Nestlé USA

10:25am

Fireside Chat

Chris Padgett, Head of Digital, Nestlé USA

Moderated by: Terry Lavin, RVP, Client Partnerships, GSTV

10:40am

Digital Transformation in Three Acts

How do we evolve big Digital Transformation ideas from buzzwords and into driving real business outcomes? The new Digital Economy poses significant challenges to the way business has traditionally been organized. The key, therefore, may be in transforming our organizations. Learn how our clients are putting Digital Transformation into practice.

George Kamide, Director, Safeguard Cyber

10:55am

Networking Break

11:15am

Fireside Chat

11:40am

Panel Discussion: Mass Media vs Personalization: Striking The Right Balance

From traditional linear TV to individual influencers, to niche social networks, there is no shortage of viable media outlets to serve as your brand’s platform in the constant battle to connect with consumers, some with vast audiences and wide reach, others with small, highly curated users. What it often comes down is Awareness vs Relevance, understanding which platform will achieve which objective, and striking the right balance between the two. This session will dive into the oft-conflicting goals of generating wide scale Brand Awareness with personalization and building one-on-one consumer relationships. What are the media and digital tool sets needed to make the most out of your budget? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the customers you actually want to target? And how close are we to achieving the ever-elusive holy grail of “personalization at scale?”

Lisa Copeland, Director, Global Brand Marketing, Hilton
Jennifer Glass, Director of Digital Marketing, AMERICAS, PANDORA
Krys Jones, Personalization @ Scale Lead, Nestlé USA
Tim Lewis, Director of Customer Acquisition – Digital Media, Choice Hotels International

Moderated by: Jae Scarborough, Head of Sales, East, Simpli.fi

12:25pm

Client Success Story

Edward Lim, Head of Digital Analytics, Tupperware

Moderated by: Marc Gallman, Senior Growth Partner, Course5i

12:40pm

Lunch – featuring Awesome Burger

1:45pm

Panel Discussion: Sensory Stimulation & The Future of Brand Experience

While many marketers are embracing new digital tools and emerging media to reach their consumers, there’s simply no replacement for the “IRL” experience, that is, contextually connecting with real people in the real world and allowing your customers to touch, smell, see, hear, and taste your brand. Hear from some of today’s top experiential marketers and learn how they’ve translated their brands and products into unique, memorable experiences that stimulate the senses, and how they leverage new technologies to take those experiences to the next level.

Keryn Dohanich, Experiential Marketing Manager, Nestlé USA
Amanda Givens, Marketing Director, Venture, Quicksilver & Savor, Capital One
Nina Alexander-Hurst, Senior Director, Brand Marketing, Luxury & Lifestyle Brands, Hilton
Tyler Phillips, Director of Cultural & Lifestyle Partnerships, Bacardi

Moderated by: Cory Hartlen, Director Of Business Development, SafeGuard Cyber

2:30pm

Panel Discussion: Connected TV: The Intersection of TV & Digital

Connected TV (CTV) is the biggest screen in your household, delivering premium TV content through an internet connected device. 72% of US households have at least one connected TV device. Positive trends for the growth in CTV is undeniable with the US CTV users reaching 59% of the total population by 2020. Younger consumers are also flocking to CTV screens, with over 80% of Gen-Z and Millennial cohorts subscribing to an Internet video service.

There’s also a rising number of options in CTV beyond just the current market leaders like Netflix and Hulu. There are many new players who have entered the space including networks and technology companies. Disney will come out with their own streaming service next week with a consolidation of their original movie and entertainment distribution.

From a media standpoint, CTV combines the big screen impact of TV with the precision and data exchange of digital. Leveraging technologies and programmatic strategies, CTV can deliver faster moving data, reach measurement against individual and household levels, and greater optimization opportunities.

Please join the CME and CTV panelists to learn more about this emerging channel and their viewers who have moved beyond traditional television.

Matt Barnes, Senior Director, Programmatic Sales & Strategy, Disney Advertising Sales
Doug Fleming, Head of Advanced TV, Hulu
Carolyn Han, Programmatic & Audience Strategy Lead, Media COE, Nestlé USA
Tim Sims, SVP of Inventory Partnerships, The Trade Desk
Nola Solomon, Vice President of AdSmart Programmatic, NBCUniversal

3:30pm

Networking Break – featuring Toll House

4:00pm

Keynote

Kasey O’Leary, Vice President, Global Marketing, Hilton

4:20pm

Fireside Chat

Kasey O’Leary, Vice President, Global Marketing, Hilton

Moderated by: David Spiegel, Head of Sales, New York Media

4:35pm

It’s a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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VENUE

Nestlé USA 1812 N. Moore St. Arlington, VA 22209

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