November

5

2019

-

Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

November

5

2019

-

Hosted by

Join Brand Innovators at PepsiCo world headquarters in Purchase, NY for a half-day Deep Dive focused on how brands can effectively reach the next generation of consumers (elusive bunch that they are). Hear battle-hardened brand marketers from companies like Henkel and Bayer offer their take on how to connect with millennial and Gen Z consumers who are more digitally savvy and aware of their own power than any generation that came before. Learn which trends in ad tech and digital media are changing the advertising game with the greatest impact. Hope to see our NYC-area friends on November 5.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

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Day 1

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Day 2

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Day 3

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AGENDA

12:30pm

Registration

12:45pm

Opening Remarks

Kristen O’Toole, Shopper Marketing Manager Tea & Coffee, PepsiCo

1:00pm

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators

Host: David Teicher, Editor and Chief Content Officer

Event Chair: Nicole Portwood, VP Marketing, PepsiCo

1:05pm

Opening Keynote

Nicole Portwood, VP Marketing, PepsiCo

1:25pm

Fireside Chat

Nicole Portwood, VP Marketing, PepsiCo

Moderated by: Gayatri Bhalla, Chief Evangelist, Advanced TV, Global Business Solutions, LiveRamp

1:40pm

Leveraging Audience Data to Optimize Cross-Screen Video

Adam Paul, Managing Director, LiveRamp TV, LiveRamp

2:10pm

Future of Media: Data, Video, & TV (Panel)

Jeff Giacchetti, US Digital Marketing & Media Lead, Laundry & Home Care, Henkel
Paul Gelb, Head of Social & Programmatic, Bayer
Katie Hannify, Head of Media Strategy & Investment, Pepsi Beverages North America, PepsiCo
Anna Papadopoulos, VP Media & Sponsorships, Prudential Financial

Moderated by: Gayatri Bhalla, Chief Evangelist, Advanced TV, Global Business Solutions, LiveRamp

2:45pm

Fireside Chat – The New Digital Journey

Quinn Kilbury, Head of Partnerships and Consumer Experience, Heineken USA

Moderated by: Liz Brier, Account Executive, LiveRamp

3:05pm

Building Social Equity Brick by Brick

James Gregson, Head of Social Studio, The Lego Group

Over the past decade, the LEGO Group’s social media presence has grown from being non-existent, to a best-in-class, fun and engaging experience across leading social platforms, delivering meaningful and engaging interactions with millions of fans every day. In an ever changing marketing ecosystem, James will take you through how The LEGO Group’s developed such a global and evocative social media content strategy across audiences and social channels.

3:25pm

Fireside Chat

Agaja Reddy, Senior Director, Consumer Products, NFL

Moderated by: Adam Paul, Managing Director, LiveRamp TV, LiveRamp

3:45pm

Success Story

Nicole Levinson, Senior Vice President Brand Marketing & Partnerships, Playboy Club

4:00pm

Fireside Chat

Todd Kaplan, VP Marketing, Pepsi, PepsiCo

Moderated by: Gayatri Bhalla, Chief Evangelist, Advanced TV, Global Business Solutions, LiveRamp

4:30pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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VENUE

PepsiCo World Headquarters 1129 Westchester Ave W White Plains, NY 10604

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