12:30pm
Registration
12:45pm
Opening Remarks
Kristen O’Toole, Shopper Marketing Manager Tea & Coffee, PepsiCo
1:00pm
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Host: David Teicher, Editor and Chief Content Officer
Event Chair: Nicole Portwood, VP Marketing, PepsiCo
1:05pm
Opening Keynote
Nicole Portwood, VP Marketing, PepsiCo
1:25pm
Fireside Chat
Nicole Portwood, VP Marketing, PepsiCo
Moderated by: Gayatri Bhalla, Chief Evangelist, Advanced TV, Global Business Solutions, LiveRamp
1:40pm
Leveraging Audience Data to Optimize Cross-Screen Video
Adam Paul, Managing Director, LiveRamp TV, LiveRamp
2:10pm
Future of Media: Data, Video, & TV (Panel)
Jeff Giacchetti, US Digital Marketing & Media Lead, Laundry & Home Care, Henkel
Paul Gelb, Head of Social & Programmatic, Bayer
Katie Hannify, Head of Media Strategy & Investment, Pepsi Beverages North America, PepsiCo
Anna Papadopoulos, VP Media & Sponsorships, Prudential Financial
Moderated by: Gayatri Bhalla, Chief Evangelist, Advanced TV, Global Business Solutions, LiveRamp
2:45pm
Fireside Chat – The New Digital Journey
Quinn Kilbury, Head of Partnerships and Consumer Experience, Heineken USA
Moderated by: Liz Brier, Account Executive, LiveRamp
3:05pm
Building Social Equity Brick by Brick
James Gregson, Head of Social Studio, The Lego Group
Over the past decade, the LEGO Group’s social media presence has grown from being non-existent, to a best-in-class, fun and engaging experience across leading social platforms, delivering meaningful and engaging interactions with millions of fans every day. In an ever changing marketing ecosystem, James will take you through how The LEGO Group’s developed such a global and evocative social media content strategy across audiences and social channels.
3:25pm
Fireside Chat
Agaja Reddy, Senior Director, Consumer Products, NFL
Moderated by: Adam Paul, Managing Director, LiveRamp TV, LiveRamp
3:45pm
Success Story
Nicole Levinson, Senior Vice President Brand Marketing & Partnerships, Playboy Club
4:00pm
Fireside Chat
Todd Kaplan, VP Marketing, Pepsi, PepsiCo
Moderated by: Gayatri Bhalla, Chief Evangelist, Advanced TV, Global Business Solutions, LiveRamp
4:30pm
It’s a Wrap!
