9:00am
Breakfast & Registration
10:00am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators
Host: Jason Adelman, VP, Strategy & Partnership Development, Brand Innovators Labs
10:15am
Panel Discussion: Driving Growth with Digital Transformation
Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.
Lena Cohen, Senior Manager, T-Mobile for Business, T-Mobile
Lori Gatto, Vice President of Marketing, TomboyX
Jillian Scott, Senior Marketing Manager, Acquisition & Retention, Le Tote
Moderated by: Eugene Kilberg, Brand and Agency Partnerships, Taboola
10:50am
Fireside Chat
Nathan Lump, VP, Head of Content, Retail, Expedia Group
Moderated by: Matt Pellitteri, Sales Manager, Intersection
11:10am
Networking Break
11:30am
Fireside Chat: Using accessibility principles to drive inclusive marketing
Anika Kaulius, Director, Acquisition Marketing – Commercial Products, Microsoft
Tracey Craft , Group Marketing Manager, Brand Content Studio, Cloud + Enterprise, Microsoft
11:55am
Fireside Chat
Justin Stone, Director, Global Social Media, HTC & HTC VIVE
Moderated by: Jason Adelman, VP, Strategy & Partnership Development, Brand Innovators Labs
12:20pm
Lunch
1:20pm
Fireside Chat
Andrew Ashton, Consumer Marketing Lead, Alexa Auto, Amazon
Moderated by: Jason Adelman, VP, Strategy & Partnership Development, Brand Innovators Labs
1:45pm
Panel Discussion: Amplification: Pouring the Gas on Content with Distribution Tactics and Paid Media
Marketers today know that content is king when it comes to engaging consumers and helping them get to know your brand. But content creation is only the first step. If consumers don’t see the content you create, it can be an investment lost. You want your content marketing efforts to lead to new customers or conversions. The queen to your content king is distribution. Distribution efforts not only amplify your content so consumers will see it but provide a means to measuring ROI. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? What are the best avenues of distribution and paid media to enhance your content marketing efforts? Leading brand marketers share their insights.
Divya Goel, Head of Marketing, Premier Lacrosse League
Victor Hernandez, Director of Digital Marketing, CRM & Social Media, Windstar Cruises
Tyler Young, Senior Marketing Manager, Global Social Media, Brooks Running
Moderated by: Josh Marshall, Head of Partnerships, West & SW, Minute Media
2:25pm
Fireside Chat: Fueling your brand objectives through micro communities
The mass-audience, shotgun-blast approach to marketing is important, but shouldn’t be the only tool in your arsenal to truly connect with your most loyal (and vocal) fans. Let’s talk about the rise of micro-communities & the ways top brands in social have authentically connected to various groups unified by their passion points.
Ryan Rimsnider, Brand Social, T-Mobile
Moderated by: Josh Marshall, Head of Partnerships, West & SW, Minute Media
3:00pm
It’s a wrap!
