December

10

2019

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Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

December

10

2019

-

Hosted by

What do young consumers want from brands? What does it take to build a vibrant 21st-Century brand? And how can marketing leaders leverage digital transformation to drive growth? Join Brand Innovators at the Four Seasons in Seattle as we deliver a program of speakers well-equipped to tackle these questions. Hear marketing leaders from big Seattle-based brands as they dish on the art and the science of marketing, the future of media and consumer engagement and how to fuel your content via paid media. We hope to see our Seattle-area friends on December 10.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators at the Four Seasons Hotel

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Day 1

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Day 3

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AGENDA

9:00am

Breakfast & Registration

10:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators

Host: Jason Adelman, VP, Strategy & Partnership Development, Brand Innovators Labs

10:15am

Panel Discussion: Driving Growth with Digital Transformation

Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.

Lena Cohen, Senior Manager, T-Mobile for Business, T-Mobile
Lori Gatto, Vice President of Marketing, TomboyX
Jillian Scott, Senior Marketing Manager, Acquisition & Retention, Le Tote

Moderated by: Eugene Kilberg, Brand and Agency Partnerships, Taboola

10:50am

Fireside Chat

Nathan Lump, VP, Head of Content, Retail, Expedia Group

Moderated by: Matt Pellitteri, Sales Manager, Intersection

11:10am

Networking Break

11:30am

Fireside Chat: Using accessibility principles to drive inclusive marketing

Anika Kaulius, Director, Acquisition Marketing – Commercial Products, Microsoft
Tracey Craft , Group Marketing Manager, Brand Content Studio, Cloud + Enterprise, Microsoft

11:55am

Fireside Chat

Justin Stone, Director, Global Social Media, HTC & HTC VIVE

Moderated by: Jason Adelman, VP, Strategy & Partnership Development, Brand Innovators Labs

12:20pm

Lunch

1:20pm

Fireside Chat

Andrew Ashton, Consumer Marketing Lead, Alexa Auto, Amazon

Moderated by: Jason Adelman, VP, Strategy & Partnership Development, Brand Innovators Labs

1:45pm

Panel Discussion: Amplification: Pouring the Gas on Content with Distribution Tactics and Paid Media

Marketers today know that content is king when it comes to engaging consumers and helping them get to know your brand. But content creation is only the first step. If consumers don’t see the content you create, it can be an investment lost. You want your content marketing efforts to lead to new customers or conversions. The queen to your content king is distribution. Distribution efforts not only amplify your content so consumers will see it but provide a means to measuring ROI. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? What are the best avenues of distribution and paid media to enhance your content marketing efforts? Leading brand marketers share their insights.

Divya Goel, Head of Marketing, Premier Lacrosse League
Victor Hernandez, Director of Digital Marketing, CRM & Social Media, Windstar Cruises
Tyler Young, Senior Marketing Manager, Global Social Media, Brooks Running

Moderated by: Josh Marshall, Head of Partnerships, West & SW, Minute Media

2:25pm

Fireside Chat: Fueling your brand objectives through micro communities

The mass-audience, shotgun-blast approach to marketing is important, but shouldn’t be the only tool in your arsenal to truly connect with your most loyal (and vocal) fans. Let’s talk about the rise of micro-communities & the ways top brands in social have authentically connected to various groups unified by their passion points.

Ryan Rimsnider, Brand Social, T-Mobile

Moderated by: Josh Marshall, Head of Partnerships, West & SW, Minute Media

3:00pm

It’s a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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VENUE

Four Seasons Hotel 99 Union St. Seattle, WA 98101

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