8:00am
Breakfast & Registration hosted by Yum! Brands
9:00am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators
Host: Stephen Strauss, Executive Director, Brand Innovators Labs
9:10am
Keynote: Data Driven Marketing (Decisions)
People have to make a lot of decisions every day. Using data can help improve the quality of those decisions. Step through a playbook that Heath has found success with helping organizations effectively use data.
Heath Hammett, Vice President of Consumer Acquisition and Analytics, Pizza Hut
9:35am
Fireside Chat
Heath Hammett, Vice President of Consumer Acquisition and Analytics, Pizza Hut
Moderated by: Brian Garrigan, Head of Sales – Central US, Simpli.fi
9:50am
Data Driven Marketing & Media: Planning, Measurement, & Attribution
Data has become one of the industry’s biggest buzzwords, but understanding how to properly leverage data in a meaningful and effective way is no easy task, still in its infancy, this trend sees brands with access to a barrage of data, but what data is important, and how can marketers best use it to inform marketing efforts and measure their effectiveness?
Moderated by: Jarred DiFazio, Sales Manager, Taboola
Salomon Dayan, Sr. Manager Digital Marketing and Social Media, T-Mobile
Emily Edwards, Director of Growth, Neighborhood Goods
10:20am
From Interruption to Inspiration: Why Ads Stand Out When They Fit In
The best ads do more than help customers decide what to buy. They help customers decide who to be. As our industry focuses on intent and the bottom of the funnel, we’re forgetting about the magic of deciding. Inspired ads can help people turn their dreams into decisions. Join Pinterest to learn how the most effective ads don’t interrupt—they inspire.
Brian O’Neill, Partnerships Manager, Restaurants and QSR, Pinterest
10:35am
Networking Break
10:50am
Fireside Chat
Stephanie Swingle, Chief Marketing Officer, Mizzen+Main
Moderated by: Gwendolyn Gayner, Account Executive, Braze
11:10am
Success Story
Katie Ceclan, Senior Director of Marketing, Frito-Lay, PepsiCo
11:35am
Fireside Chat
Katie Ceclan, Senior Director of Marketing, Frito-Lay, PepsiCo
Moderated by: Kerri Smith, Director, Retail & Restaurants, GroundTruth
11:50am
Success Story
Sarah Kindland, Partner Development Manager, Chevron
Moderated by: Babak Farrokh-Siar, Vice President, Head of National Business Development, Acorns
12:05pm
Fireside Chat
Michelle Froah, SVP Global Marketing Strategy & Sciences, MetLife
Moderated by: Margee Anderson, RVP, Midwest Sales, DoubleVerify
12:30pm
Lunch
1:30pm
Mass Media vs Personalization: Striking The Right Balance
From traditional linear TV to individual influencers, to niche social networks, there is no shortage of viable media outlets to serve as your brand’s platform in the constant battle to connect with consumers, some with vast audiences and wide reach, others with small, highly curated users. What it often comes down is Awareness vs Relevance, understanding which platform will achieve which objective, and striking the right balance between the two. This session will dive into the oft-conflicting goals of generating wide scale Brand Awareness with personalization and building one-on-one consumer relationships. What are the media and digital tool sets needed to make the most out of your budget? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the customers you actually want to target? And how close are we to achieving the ever-elusive holy grail of “personalization at scale?”
Moderated by: Sean McCaffrey, President & CEO, GSTV
James Clarke, Sr. Director Portfolio Media, Analytics & CRM, Frito-Lay, PepsiCo
Dedra DeLilli, Group Manager, Olympic/Paralympic Marketing, Toyota
Shaun Nichols, Chief Growth Officer, Scout & Cellar
Ashley Sheetz, Chief Marketing Officer and Chief Digital Officer, At Home
2:05pm
Pepsi + Frito-Lay launch PepCoin
Snacks and beverages are always better together, especially when they are from Pepsi and Frito-Lay who through their new cross-portfolio loyalty program PepCoin, are rewarding customers for their purchases. Learn about how PepsiCo is gathering first-party data to build a direct relationship with their customers, personalize experiences and foster real brand loyalty.
Matt Carinio, VP of Strategy, Hathway
Fauzia Haq, Senior Director Of Marketing, Immediate Consumption Portfolio, PepsiCo
2:25pm
Keynote
Andrew Rosen, SVP, Enterprise Sales, Nativo
2:40pm
Client Success Story
Danielle Burns, Project Lead, Digital Pizza Hut
Michael Crump, Senior Manager, CRM/Digital Marketing, Pizza Hut
Moderated by: Mitch Schneider , Account Executive, Braze
3:00pm
Networking Break
3:15pm
The Future of TV and Digital Video
Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. As the digital video landscape matures, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon. Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing in video? Stay tuned; and get ready for the golden age of television, all over again, albeit in the digital age.
Moderated by: Dave Antonelli, Director, Ad Strategy and Revenue, Sling TV
Rodrigo Vallejo, Chief Executive Officer, Ro2 Media
Abhi Vyas, Marketing, Digital Personalization, Analytics, Verizon Wireless
Lindsey Wasson, Director, Integrated Marketing, At Home
3:50pm
Keynote
Ryan Detert, CEO, Influential
4:05pm
Success Story
Johnny Gibson, Director, Search Engine Marketing, Hilton
4:30pm
Fireside Chat
Georgeanne Erickson, Director of Brand Marketing, Pizza Hut
Moderated by: Monique Pintarelli, Vice President, West, Teads
4:45pm
Fireside Chat
Shannon Gross, Director of Content Strategy, Dallas Cowboys
Moderated by: Rebecca Cardona, Sales Director, TripleLift
5:00pm
It’s a Wrap!