September

18

2019

-

Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

September

18

2019

-

Hosted by

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

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AGENDA

8:00am

Breakfast & Registration

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director, Content & Community, Brand Innovators

Host: Chris Denson, Founder, Innovation Crush

Event Chair: A.J. Storinge, Managing Executive Director – Media (AT&T), Hearts & Science

9:10am

Fireside Chat

A.J. Storinge, Managing Executive Director – Media (AT&T), Hearts & Science

Moderated by: PJ Miele, Regional Vice President, Client Partnerships, West Coast, GSTV

9:40am

Building a 21st Century Brand

This discussion will look what at what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the evolution of communications and digital transformation of their brands by leveraging emerging technologies, new toolsets, and the right talent and org structure.

Moderated by: Tina Walsh, Chief Brand Officer, Tongal

Jessica Berlin, Senior Director of Marketing, Beachbody
Brock McLaughlin, Digital Marketing & Social Media Strategist, Spin Master
Mia von Sadovszky, SVP / Group Strategic Planning Director, RPA

10:15am

Keynote

John Tabis, Founder & CEO, The Bouqs Company

10:45am

Networking Break

11:00am

Fireside Chat

David Kovach, SVP Global Entertainment, Citi

Moderated by: Michael Stone SVP of Marketing, Airship

11:30am

Fireside Chat

John Koller, VP Global Marketing, Twitch

Moderated by: Dash Rothberg SVP Partnerships, Mediajel

12:00pm

Lunch

1:00pm

Creating Compelling Content for All Screens

The goal of every great piece of content marketing is to create an emotional connection with the consumer. These connections are fueled by impactful visual and social experiences, which in turn drive engagement, and engagement drives word of mouth and brand loyalty. Many brands are now embracing tools like Facebook Live and Instagram, in addition to television and other forms of digital video to connect with their consumers in new and meaningful ways. In addition, digital media is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving product off the racks with compelling content.

Moderated by: Nathaniel John-Grose Regional Vice President, West, Blis

Ginny Chien, VP, Global Marketing / Consumer Engagement, Murad, Unilever Prestige
Hillary Haley, SVP / Executive Director of Behavioral Science, RPA
Tricia Teschke, Director of Marketing & Brand Strategy, LA Clippers

1:35pm

Keynote

Marc Guldimann, Founder & CEO, Adelaide

1:50pm

Fireside Chat

Molly Hayward, Founder & Chief Brand Officer, Cora

Moderated by: Nathaniel John-Grose Senior Sales Manager, Blis

2:15pm

The Challenger Mentality

Hear how Challenger, Heritage and Fortune 500 Brands are embracing the challenger mentality to stay on their toes and on the cutting edge of innovation.

Moderated by: Michael Rosen, CRO, Intersection

Ash Castro, PR Manager, This Saves Lives
Matt Repicky, Chief Marketing Officer, Genexa
Matt Kerbel, Head of Brand Strategy, Canoo

3:00pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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VENUE

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