Host: Chris Denson, Founder, Innovation Crush
Event Chair: A.J. Storinge, Managing Executive Director – Media (AT&T), Hearts & Science
A.J. Storinge, Managing Executive Director – Media (AT&T), Hearts & Science
Moderated by: PJ Miele, Regional Vice President, Client Partnerships, West Coast, GSTV
This discussion will look what at what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the evolution of communications and digital transformation of their brands by leveraging emerging technologies, new toolsets, and the right talent and org structure.
Moderated by: Tina Walsh, Chief Brand Officer, Tongal
John Tabis, Founder & CEO, The Bouqs Company
David Kovach, SVP Global Entertainment, Citi
Moderated by: Michael Stone SVP of Marketing, Airship
John Koller, VP Global Marketing, Twitch
Moderated by: Dash Rothberg SVP Partnerships, Mediajel
The goal of every great piece of content marketing is to create an emotional connection with the consumer. These connections are fueled by impactful visual and social experiences, which in turn drive engagement, and engagement drives word of mouth and brand loyalty. Many brands are now embracing tools like Facebook Live and Instagram, in addition to television and other forms of digital video to connect with their consumers in new and meaningful ways. In addition, digital media is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving product off the racks with compelling content.
Moderated by: Nathaniel John-Grose Regional Vice President, West, Blis
Ginny Chien, VP, Global Marketing / Consumer Engagement, Murad, Unilever Prestige
Hillary Haley, SVP / Executive Director of Behavioral Science, RPA
Tricia Teschke, Director of Marketing & Brand Strategy, LA Clippers
Marc Guldimann, Founder & CEO, Adelaide
Molly Hayward, Founder & Chief Brand Officer, Cora
Moderated by: Nathaniel John-Grose Senior Sales Manager, Blis
Hear how Challenger, Heritage and Fortune 500 Brands are embracing the challenger mentality to stay on their toes and on the cutting edge of innovation.
Moderated by: Michael Rosen, CRO, Intersection
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