9:00am
Breakfast
9:30am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Event Chair: Becca Weigman, CEO, TM Advertising
9:45am
Opening Remarks
10:00am
Fireside Chat
Ashley Sheetz, Chief Marketing Officer, At Home
Q&A conducted by: Bill Howell, Regional Vice President, Yext
10:30am
Success Story
Randall Hall, Lead Manager, Digital Strategy, AT&T
10:50am
Fireside Chat
Randall Hall, Lead Manager, Digital Strategy, AT&T
Q&A conducted by: Frost Prioleau, CEO, Simpli.fi
11:05am
Networking Break
11:20am
Forging Consumer Connections with Mobile, Social, and Emerging Media
Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?
Moderator: Ryan Breckenridge, Business Transformation, Brain+Trust Partners
Kelsey Carroll, Global Brand Social Lead, Hewlett Packard Enterprise
Ivonne Kinser, Head of Digital, Avocados From Mexico
Tiffany McClain, Senior Director of Marketing, Mimi’s Cafe
L. Michelle Smith, Director, Public Relations AT&T Global Marketing Organization
11:55am
Keynote
Ivonne Kinser, Head of Digital, Avocados From Mexico
12:25pm
Lunch
1:25pm
What’s Next in Digital: Social, Mobile & Content Marketing
Looking out at 2017, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Moderator: Tyler Kelly, President, Centro
Jhay Davis, Manager, National Digital Manager, State Farm
Kylie Garcia, Public Relations and Media Manager, Macadamia Beauty
Whitney Kempf, Manager, Social Marketing, Corporate Digital, Mary Kay
2:00pm
Fireside Chat
Ryan Ostrom, Global Chief Digital Officer – KFC, Yum! Brands
Q&A conducted by: Kerri Smith, Director of Sales, Cost per Visit Lead, GroundTruth
2:30pm
POV
Todd McGee, CEO, CataBoom
2:45pm
Fireside Chat
Ashley Zickefoose, Chief Marketing Officer, On The Border Mexican Grill & Cantina
Q&A conducted by: Robert Ruvalcaba, Director, Adsmovil
3:15pm
Customer Experience 2020: Omni-Channel Retailing & Loyalty
Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.
Moderator: Todd McGee, CEO, CataBoom
Andrew Milner, Manager, Digital Innovation, Brinker International
3:50pm
It’s a wrap!
