October

12

2017

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Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

October

12

2017

-

Hosted by

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review.

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Day 1

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AGENDA

9:00am

Breakfast

9:30am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Becca Weigman, CEO, TM Advertising

9:45am

Opening Remarks

10:00am

Fireside Chat

Ashley Sheetz, Chief Marketing Officer, At Home

Q&A conducted by: Bill Howell, Regional Vice President, Yext

10:30am

Success Story

Randall Hall, Lead Manager, Digital Strategy, AT&T

10:50am

Fireside Chat

Randall Hall, Lead Manager, Digital Strategy, AT&T

Q&A conducted by: Frost Prioleau, CEO, Simpli.fi

11:05am

Networking Break

11:20am

Forging Consumer Connections with Mobile, Social, and Emerging Media

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?

Moderator: Ryan Breckenridge, Business Transformation, Brain+Trust Partners

Kelsey Carroll, Global Brand Social Lead, Hewlett Packard Enterprise
Ivonne Kinser, Head of Digital, Avocados From Mexico
Tiffany McClain, Senior Director of Marketing, Mimi’s Cafe
L. Michelle Smith, Director, Public Relations AT&T Global Marketing Organization

11:55am

Keynote

Ivonne Kinser, Head of Digital, Avocados From Mexico

12:25pm

Lunch

1:25pm

What’s Next in Digital: Social, Mobile & Content Marketing

Looking out at 2017, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Moderator: Tyler Kelly, President, Centro

Jhay Davis, Manager, National Digital Manager, State Farm
Kylie Garcia, Public Relations and Media Manager, Macadamia Beauty
Whitney Kempf, Manager, Social Marketing, Corporate Digital, Mary Kay

2:00pm

Fireside Chat

Ryan Ostrom, Global Chief Digital Officer – KFC, Yum! Brands

Q&A conducted by: Kerri Smith, Director of Sales, Cost per Visit Lead, GroundTruth

2:30pm

POV

Todd McGee, CEO, CataBoom

2:45pm

Fireside Chat

Ashley Zickefoose, Chief Marketing Officer, On The Border Mexican Grill & Cantina

Q&A conducted by: Robert Ruvalcaba, Director, Adsmovil

3:15pm

Customer Experience 2020: Omni-Channel Retailing & Loyalty

Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.

Moderator: Todd McGee, CEO, CataBoom

Andrew Milner, Manager, Digital Innovation, Brinker International

3:50pm

It’s a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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VENUE

TM Advertising 3030 Olive St, 400 Victory Plaza Dallas, TX 75219

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