April

4

2018

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Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

April

4

2018

-

Hosted by

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation by submitting the following brief Registration form.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

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Day 1

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Day 2

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Day 3

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AGENDA

8:55am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Co-Chair: John Starkweather, AVP Marketing, AT&T

Event Co-Chair: Kirk Heinlein, AVP – Corporate Brand Marketing, Global Marketing Organization, AT&T

9:05am

Keynote – CSR: It Can Wait Campaign

Ryan Luckey, Assistant Vice President, Global Marketing Organization, Corporate Brand Marketing, AT&T

9:30am

Fireside Chat

Ryan Luckey, Assistant Vice President, Global Marketing Organization, Corporate Brand Marketing, AT&T

Moderated by: Ken Yonan, Senior Director, Central & West Coast Partnerships, Digital Trends

9:45am

Success Story

Andrew Milner, Manager, CRM and Digital Innovation, Brinker International

10:05am

Fireside Chat

Andrew Milner, Manager, CRM and Digital Innovation, Brinker International

Moderated by: Kevin Rice, Chief Marketing Officer, Hathway

10:20am

Loyalty.X, Rethinking Customer Loyalty

When customer experience matters more than points.

Kevin Rice, Chief Marketing Officer, Hathway
Patrick Reynolds, Chief Marketing Officer, SessionM

10:35am

Networking Break

10:50am

Keynote

Shama Hyder, Founder & CEO, Zen Media

11:15am

Influencer Marketing Discussion

Alexis Barsalou, PR & Influencer Engagement, GameStop
Amanda Brown, Digital and Social Media Marketing Manager, TGI Fridays
Meredith Hammer, Global Integrated Marketing Specialist, Fossil Group
Brie Strickland, Music & Influencer Engagement, Southwest Airlines

Moderated by: Nathan Hanks, CEO and Founder, Music Audience Exchange (MAX)

11:45am

Fireside Chat

Alessandra Antenucci, Global Brand Marketing Director, Fossil Brand, Fossil Group

Moderated by: Kate Miller Spencer, Midwest Director of Sales, Midwest/Texas Territory, New York Media

12:05pm

Personalization: Where Big Data Meets Marketing

Yvonne Anguiano, Corporate Market, American Heart Association
Randall Hall, Lead Manager, Digital Strategy, AT&T

Moderated by: Allie Catliota, Group Director, Sales, Verve

12:30pm

Lunch

1:30pm

Content Isn’t Enough, Using AdTech To Personalize At Scale

Megan Matlock, Director of Media Planning, AT&T
Chris Stanger, Executive Business Director, Hearts & Science
Abhi Vyas, Instructor – Mobile Marketing, Southern Methodist University

Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp

2:05pm

Fireside Chat – The LGBTQ Imperative

Mack McKelvey, CEO, SalientMG
Zach Stafford, Editor-in-Chief, INTO

2:25pm

Employee Advocacy Discussion

Jhay Davis, National Digital Experience, State Farm
Lee Diaz, Social Media Product Manager, Hilton
Sarah Groves, Lead Marketing Communications Manager – AT&T Business, AT&T
Dana Thornburg, Director of Marketing of The Americas Division, Saladmaster

Moderated by: Colin Burns, Senior Director, Sprinklr

3:00pm

Multi-Cultural Marketing Fireside Chat

Ana Lucia Soto, National Media Manager, JCPenney

Moderated by: Colin Burns, Senior Director, Sprinklr

3:20pm

Networking Break

3:35pm

Keynote

April Denn, Regional Director, Brand Partnerships Central, Foursquare

3:55pm

Success Story

Chris Vary, Senior Director of Public Relations, TGI Fridays

4:20pm

Newfronts Download: Trends in Media, Digital Video, & Content Consumption

Kelsey Caroll, Global Brand Content Lead, Hewlett Packard Enterprises
Ana Lucia Soto, National Media Manager, JCPenney
John Stancliffe, Lead Online Marketing Manager – Video & YouTube, ‎AT&T
Chris Vary, Senior Director of Public Relations, TGI Fridays

Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp

5:00pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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VENUE

AT&T World Headquarters Suite #3705 208 S. Akard Street Dallas, TX 75202-4206

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