Brand Innovators Marketing Innovation

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Brand Innovators Marketing Innovation





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The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review.

Day 1

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Day 2

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Day 3

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Breakfast & Registration



Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Pearl Tam, Senior Director of Content & Community, Brand Innovators

Event Chairs:
John Starkweather, AVP, Brand & Advertising, AT&T
Kirk Heinlein, Director, Corporate Brand Marketing, AT&T
John Stancliffe, Lead Online Marketing Manager – Video & YouTube, AT&T


Opening Remarks

Melanie Murphy, Assistant Vice President, Market Development, AT&T


Fireside Chat

Melanie Murphy, Assistant Vice President, Market Development, AT&T

Moderated by: Bridgette Bell, Senior Marketing Manager, Exponential


What’s Next in Digital

Looking ahead to 2020 and beyond, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools (while also refining tried-and-true tools) to reach consumers.

Moderated by: Beth Devillez, Director, Midwest Sales, News Corp

Carlos Fonseca, SVP Marketing Sciences, MetLife
Randall Hall, Lead Manager, Digital Strategy, AT&T
Abhi Vyas, Mobile Marketing, Southern Methodist University
Lindsey Wasson, Director, Integrated Marketing, At Home


It Pays To Be Human

65% of consumers now make purchase decisions based on a brand’s values and beliefs, making it more important than ever for brands to know what they stand for, and behave in a way that proves it. This thought-provoking yet pragmatic presentation outlines the Five Human Traits brands can adopt in order to attract new audiences and strengthen engagement and advocacy.

Heidi Singleton, President + Chief Creative Officer, New Honor Society


Networking Break



Carlos Fonseca, SVP Marketing Sciences, MetLife


Fireside Chat

Carlos Fonseca, SVP Marketing Sciences, MetLife

Moderated by: Paul Harris, Vice President, Sales, Tremor Video DSP


Digital Video Explosion

Digital video consumption is growing faster than you can say fast forward, and digital video advertising is following suite. According to eMarketer, digital video advertising will surpass $5.5 billion in 2014, posting 30%+ annual year-over-year growth, and the industry is poised to bill over $10 billion by 2018. Once more, cutting edge brands know that the /torrid growth in digital video is being driven by millennials, the elusive trend setters who make up the next generation of consumers, making this paradigm shift even more acute. Are you in lock-step with Gen Y? Are you creating original content for the Internet? What’s your video strategy?

Moderated by: Marika Roque, EVP Media & Technology, KERV

Kelsey Carroll, Global Brand Content Lead, Hewlett Packard Enterprise
John Stancliffe, Lead Online Marketing Manager – Video & YouTube, AT&T


Lunch & AT&T Executive Briefing Center Tour


Forging Consumer Connections with Mobile, Social, and Emerging Media

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?

Moderated by: Joe Hall, COO, Spaceback

Sarah Groves, Lead Marketing Communications Manager, AT&T
Gina Miller, Vice President of Media & Communication, FC Dallas
Joe Reske, Senior Director of Marketing, Dean Foods



Ivonne Kinser, Head of Digital Marketing, Avocados from Mexico


Fireside Chat

Ivonne Kinser, Head of Digital Marketing, Avocados from Mexico

Moderated by: Hillary Greene, Director of Sales, Central, Spotify


How Brands Evolve in the Programmatic Era

Bringing programmatic in-house is not an all or nothing proposition. There is a wide spectrum when it comes in-housing, and while most agencies aren’t talking about it, many brands benefit best from a hybrid approach. In this session, Brody O’Harran, EVP of Global Business Strategy for Control v Exposed, will discuss brand motivations behind in-housing, how to decide if the time is right to move digital media buying in-house, and what level of in-housing is necessary for different types of businesses in order to evolve and thrive in the programmatic era.

Brody O’Harran, EVP, Global Business Strategy, Control v. Exposed (CvE)


Networking Break


Evolution of Digital

Hear from these digital first leaders on how they are leveraging innovative new technologies, data, and machine learning to create the most personalized experience for their consumers while keeping privacy and security top of mind.

Moderated by: Trisha Tomaszewski, VP of Brand Strategy and Activation, TripleLift

Wade Allen, SVP, Chief Digital Officer, Brinker International
Roshen Mathew, AVP of Digital Media & Emerging Technology, AT&T



Dan Mazei, Senior Director, Head of Global Newsroom, Reebok


Fireside Chat

Janelle Anderson, VP Marketing, American Airlines

Moderated by: Beth Devillez, Director, Midwest Sales, News Corp


Brand Love Roundtable

Join your fellow brand marketers to discuss how they connect with consumers to forge an emotional connection between them and their brand. Learn how they lead them through the purchase funnel to ultimately influence buying behavior and garner true brand love & loyalty.

Moderated by: Doug Martin, VP, Global Business Strategy, Control v. Exposed (CvE)

Brian Bell, Director of Public Relations & Brand Sponsorships, Wingstop
Dedra DeLilli, Group Manager, Olympic/Paralympic Marketing, Toyota
Amber Hawthorne, Digital Engagement, Pizza Hut
Tiffany McClain, Senior Director, Marketing, Mimi’s Cafe
Brooks Thomas, Social Business Sr. Advisor, Southwest Airlines


Its a Wrap!


What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.






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