9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Event Chair: Paul LaPointe, Senior Manager, Consumer Experience, Newell Brands

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

9:10am

Opening Keynote: Belong to the Digital Transformation Era – Lead, Adapt or Step Aside

To kick off the day, Andres will present on the importance of embracing digital transformation as the core strategy of the marketing plan. We are at a critical stage, when speed of change is faster than how, especially, non-digitally native executives and employees are adjusting their skillset. He will review the key constrains we currently face and provide his perspective on how to adjust to successfully transform how companies engage and connect with customers and consumers.

Andres Siefken, former EVP Marketing and Communications, North America, Mastercard

9:30am

What’s Next in Digital Marketing and New Media

This discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderated by: Chris Pirklbauer, Sales Director, East, Foursquare

Eduardo Baez, Director, Private Brand Growth, Office Depot
Rana Ghosh, Head of eCommerce, Spirit Airlines
Victor Manzanilla, former Marketing Director, Office Depot, Author of Awaken Your Inner Hero
Andres Siefken, former EVP Marketing and Communications, North America, Mastercard
Stephen Tasker, Brand Manager, Market Development & White Space Opportunity, Newell Brands

10:05am

Keynote: Social Media — A Researcher’s Goldmine, A Marketer’s Competitive Advantage

Market researchers can’t afford to ignore the rapidly growing developments in technology. They must stay ahead of the curve and take full advantage of emerging opportunities. In this session, you’ll discover how the power of social can supplement your market research objectives; allowing you to gather insights from research communities in a collective way that before wasn’t possible. Come examine how social is transforming the market research industry from the inside out.

Dr. Whitney Miller, Cultural Anthropologist, Consumer Insights Expert

10:20am

Networking Break

10:40am

POV: Foundation to Future Digital Success

How to create a strategy to respond to the market as consumer needs evolve and technology changes.

Darrell Franklin, Director of Digital Experience, Cricket Wireless (AT&T Subsidiary)

10:55am

Future of Media: Mobile, Video and Content

Digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general, yet the tactics and channels that once worked, are losing traction, while emerging media and technologies that were recently untested and gimmicky, are now proven vehicles for reaching consumers in new and exciting ways.

Mobile has become the platform of choice for consuming media and entertainment; brands are publishing more original content than ever; digital video continues to challenge television. But the strategies, digital toolsets, and media, behind these efforts continue to evolve. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing emerging platforms.

Moderated by: Zach Kubin, VP, Sales and Partnerships, Parsec Media

Darrell Franklin, Director of Digital Experience, Cricket Wireless (AT&T Subsidiary)
Linda Persaud, Senior Manager, Market Development and White Space Opportunity, Newell Brands
Ray Ramdin, Director of eCommerce, Spirit Airlines

11:30am

Success Story

Michael Rotella, Senior Manager – Digital Product Innovation & Strategy, Verizon

11:55am

Customer Experience 2020: Omni-Channel Retailing and Loyalty

Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.

Moderated by: Heather Costello, VP, Loyalty Solutions, CrowdTwist

Tara Costa, Senior Manager, Ecommerce Trade Strategy, Newell Brands
Claudio Duran, Director, Marketing Monetization & Strategic Programs, Office Depot
Bradley Pitts, Senior Vice President, Marketing & Communications, Intermex Wire Transfer, LLC
Michael Rotella, Senior Manager – Digital Product Innovation & Strategy, Verizon

12:30pm

Lunch

1:15pm

Keynote: The Future of Marketing

Being relevant used to be enough. However, for the next generation of consumers, brands must take the next step and make individual and cultural impact to truly recruit the next generation super fans.

James Cuthbert, Multicultural Marketing Expert

1:40pm

Amplification: Pouring the Gas on Content with Distribution Tactics and Paid Media

Marketers today know that content is king when it comes to engaging consumers and helping them get to know your brand. But content creation is only the first step. If consumers don’t see the content you create, it can be an investment lost. You want your content marketing efforts to lead to new customers or conversions. The queen to your content king is distribution. Distribution efforts not only amplify your content so consumers will see it but provide a means to measuring ROI. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? What are the best avenues of distribution and paid media to enhance your content marketing efforts? Leading brand marketers share their insights.

Moderated by: Dan Coady, Director of Sales, South East, Sprinklr

Ryan Bonifacino, Chief Marketing Officer, Tomorrow Sleep
James Cuthbert, Multicultural Marketing Expert
Ray Killebrew, Head of CX, Design Thinking and Research, Primerica
David Lekach, CEO, Dream Water
Dooley Tombras, EVP, The Tombras Group

2:15pm

Success Story – Supercuts: Official Hair Salon of the MLB

Mike Jackson, Marketing Manager, Regis Corporation

2:35pm

Sports, Entertainment and Content 2018 – A Roundtable Discussion

Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Sports and entertainment are a passion point for consumers of all ages and can be especially appealing to younger audiences. This panel will explore how brands are using sports and entertainment to integrate their brand in new and unique ways to represent brand personality, show how their brand can apply in life situations, and to help consumers understand and relate with brands in places where they are already feeling emotional connections. There are many ways brands are doing this, through Movies, Video, Music, Gaming, Sports, Television and more. Listen as brand marketing leaders discuss how they are using sports and entertainment to connect with consumers.

Moderated by: David Oxfeld, Vice President, Head of Corporate Sponsorship, Miami Marlins

Mike Jackson, Marketing Manager, Regis Corporation
Roxi Laslau, Manager, Corporate Sponsorships and Events, AutoNation
Ali Osiecki, VP, Marketing, Greg Norman Company
David Worthington, Director, Brand Development, Newell Brands

3:10pm

Networking Break

3:30pm

Closing Keynote and Fireside Chat: How To Win In Today’s Dynamic and Diverse Marketplace

Harald Braun, former CEO, Siemens Networks

Q&A conducted by: Steve Gertz, CEO, Rhythmic Ventures and Strategic Advisor to Brand Innovators

4:10pm

It’s A Wrap

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