8:00am
Breakfast & Registration hosted by Lenovo
8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Co-Host: Gavin O’Hara, Global Social Creative Lead, Lenovo
9:00am
Driving Growth with Digital Transformation
Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.
Moderated by: Praveen Sathyadev, VP, Global Delivery, Course5i
Beth Anne Ballance, Content Manager, Citrix
Jim Rabon, Senior Manager, Digital Marketing, Front-End & User Experience Development, NetApp
Renata Riechelmann, eCommerce Programs Manager, BISSELL Homecare
9:35am
Fireside Chat – Transformation from Product Centric to Customer Centric
Dilip Bhatia, Vice President, Global Marketing, User & Customer Experience, Lenovo
Paul Walsh, Chief Digital Officer, Lenovo
Moderated by: Gayatri Bhalla, Chief Evangelist, Advanced TV, Global Business Solutions, LiveRamp
10:15am
Fireside Chat – Celebrity Brand Impact
Barbara Sharnak, Director, Brand and Product Marketing, Republic Wireless/RELAY
Moderated by: Lauren Schroeder, Sales, East, Parsec Media
10:35am
Networking Break
10:55am
Navigating Social Media in the Age of Pay-to-Play
Marketers have known for some time that organic reach is increasingly limited on social media and that their brands have to pay up if they want to engage with their target audience. But is organic social reach really dead? How can brands avoid being crowded out of social platforms as algorithms give more and more priority to paid content? It’s the experience and the content that count. Affinity, advocacy and action – these outcomes cannot be bought, rather they are interactions that are earned. Hear perspectives from the experts as they debate the fundamental marketing challenges presented by social media, whether they’re changing in the age of pay-to-play, and the role organic content still plays in the evolving social ecosystem.
Moderated by: Jim Tobin, President, Carusele
Lauren Brommer, Omni-Channel Social Media Manager, Cisco
Stephen Clowes, Social Media Content Specialist, SAS
Sarah O’Grady, Head of Global Social Strategy, Lenovo
Dan Phelps, Social Media Lead, Wells Fargo
11:30am
Fireside Chat
Lauren Brommer, Omni-Channel Social Media Manager, Cisco
Moderated by: Casey Saran, CEO, Spaceback
11:50am
It Pays To Be Human
65% of consumers now make purchase decisions based on a brand’s values and beliefs, making it more important than ever for brands to know what they stand for, and behave in a way that proves it. This thought-provoking yet pragmatic presentation outlines the Five Human Traits brands can adopt in order to attract new audiences and strengthen engagement and advocacy.
Heidi Singleton, President + Chief Creative Officer, New Honor Society
12:05pm
Lunch hosted by Lenovo
1:00pm
Fireside Chat – Media Management
Matt Bereda, Vice President – Global Consumer Marketing, Lenovo
Moderated by: Andy Sanders, Account Director, Spotify
1:20pm
Content & Community…and Algorithms?
No form of content can directly drive product sales as powerfully as reviews, and no one is better at writing those reviews than industry experts, the brand’s own super-fans, and employees who work with the product day in, and day out.
In this discussion, we’ll look at how brands can take the traditionally high level and top of funnel of impact influencer marketing and employee advocacy programs down to the product level, leveraging the content created by experts internal and external to build communities, the challenges and opportunities therein, and how marketers can leverage intent data and algorithms to better understand the interests of their prospective customers, and which content to surface at any given time, to best address those needs.
Moderated by: Anees Merchant, Global Business Head – Digital and Insights, Course5i
Caroline Bell-Luehrs, Content Strategy Lead, Citrix
Kennedy Embree, Manager, Brand Engagement – Content, Burt’s Bees
Chris Hemedinger, Head of Online Communities, SAS
Gavin O’Hara, Global Social Creative Lead, Lenovo
1:55pm
Fireside Chat – When the Shiny Objects Go Dull: Keeping Employee Advocacy Alive at Your Organization
Kirsten Hamstra, Global Head of Social Media, SAS
Brandy Mann, Corporate Blog Manager & Social Media Specialist, SAS
Alli Soule, Employee Engagement & Training Specialist, SAS
Moderated by: Katie Rubak, Product Marketing, Dynamic Signal
2:15pm
Keynote – Art, Nature, People + Branding
Jed Gant, Brand Director, Myriad Media
Karlie Marlowe, Director of Marketing and Visitor Services, North Carolina Museum of Art
2:35pm
Networking Break
2:55pm
Fireside Chat – Navigating a New Consumer Reality
Jackie Woodward, recent CMO, Krispy Kreme
Moderated by: John Andrews, CEO, Photofy
3:15pm
Fireside Chat – Mobile App as a Marketing Channel
Matt Hudson, Mobile Delivery Manager, Belk
Moderated by: Francesca Ferrante, Client Strategy Manager, gen.video
3:35pm
Fireside Chat – The Power of Digital Storytelling
Javier Leiva, Associate Digital Creative Director, Digital Marketing, Red Hat
Moderated by: John Andrews, CEO, Photofy
3:55pm
Recap and Open Discussion
Gavin O’Hara, Global Social Creative Lead, Lenovo
Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
4:15pm
It’s a wrap!