October

18

2018

-

Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

October

18

2018

-

Hosted by

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation by submitting the following brief Registration form.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

Day 1

Hosted by
Learn More
Day 2

Hosted by
Learn More
Day 3

Hosted by
Learn More

AGENDA

8:00am

Breakfast and Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Lauren Kania, Director of Marketing, Brand Innovators

Event Chair & Host: Alexa Harnett, Marketing Communications Department Head, Mercedes-Benz USA

9:00am

Opening Remarks

Alexa Harnett, Marketing Communications Department Head, Mercedes-Benz USA

9:15am

130 Years of Stories

We know the power of storytelling, find out how Mercedes-Benz continues to tell their story to engage, inspire and help shoppers. From the inventor of the automobile to the most valuable automotive brand in the world, hear the stories shaping “The Best or Nothing.”

Mark Aikman, General Manager, Marketing Services, Mercedes-Benz USA

9:45am

Fireside Chat

Mark Aikman, General Manager, Marketing Services, Mercedes-Benz USA

Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp

10:05am

Keynote

Scott Hendrickson, SVP Sales, News IQ | News Corp

10:20am

Networking Break

10:40am

What’s Next in Digital

Looking ahead to 2019 and beyond, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools (while also refining tried-and-true tools) to reach consumers.

Moderated by: Scott Sheppard, Founder/CTO, MoZeus

Allie Blalock, Digital Engagement Manager, Digital Platforms & Innovation, The Coca-Cola Company
Keith Farley, Director, Innovation & Customer Experience, Aflac
Jordan Lalor, Senior Social Media Specialist, Mercedes-Benz USA
Jessica Taylor, Director, Marketing Integration & Operations, Atlanta Hawks

11:15am

Future of Digital Media

Wealthy Desai, Assistant Vice President Sales Marketing, AT&T

Moderated by: Zach Kubin, VP of Sales, Parsec Media

11:35am

Fireside Chat

Jill Thomas, VP Global Marketing & Innovation/CMO, Cinnabon

Moderated by: Stephen Strauss, Vice President, Brand Innovators

11:55am

Managing Content Shock

John Andrews, CEO, Photofy

12:05pm

Lunch

12:45pm

Optimize for Mobile Eyes: Research

With ad budgets shifting to mobile, marketers are looking for unique ways to break through to consumers. But what types of ads are best suited for the mobile screen?
Kargo partnered with MediaScience to evaluate the effectiveness of nine different mobile ad formats within the mobile web environment. Join us to uncover which formats excel on mobile devices and how marketers can take advantage of understanding how consumers’ preferences.

Sarah Angelette, VP, Emerging Partnerships, Kargo

1:00pm

The Future of Media and Consumer Engagement

Digital media and the Internet have rapidly transformed the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderated by: Cameron Fowler, Head of Southeast Region, Xandr

Amber Dugan, Associate Director, TV & Internet Offers Merchandising, Strategy & Execution, AT&T
Elizabeth Gadaleta, Media Supervisor, Mercedes-Benz USA
Hagan Ochsner, Senior Customer Acquisition Manager, Spanx
Laura Reese, Senior Director, Media/Digital/PR, Church’s Chicken

1:35pm

Fireside Chat

Todd Silverstein, U.S. Head of Performance Marketing, U.S. Managing Director, Edelman

Moderated by: Carol Gillard, Director, Corporate Marketing, News IQ

1:55pm

Keynote

Peter Sorckoff, Co-Founder and Managing Partner, Threaded

2:10pm

Fireside Chat

Elizabeth Gadaleta, Media Supervisor, Mercedes-Benz USA

Moderated by: Zach Kubin, VP of Sales, Parsec Media

2:30pm

Networking Break

2:50pm

The Future of Shopping and Retail

It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunities, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to capitalize on these changing dynamics to build meaningful customer affinity on the path to purchase and beyond. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, ecommerce, and loyalty may look like for retailers in the not-so-distant future.

Moderated by: Carlie Stazzone, Sales Director, Outbrain

Stephanie Bokich, Department Manager, Digital Customer Experience – Platforms, Mercedes-Benz USA
Danielle Cartwright, Senior Manager, Destination Marketing, Hilton Hotels & Resorts
Ash Duvernois, Sr. Ecommerce Manager, Honey Baked Ham
Darrell Franklin, Director of Digital Experience, Cricket Wireless (AT&T Subsidiary)
Paras Shah, Senior Manager of eCommerce, Georgia-Pacific LLC

3:35pm

Fireside Chat

Brittney Williams, Global Senior Brand Manager, Marketing Activation – Food Division, Newell Brands

Moderated by: Jennifer Churchill , VP, Global Client Partnership, Kargo

3:55pm

Fireside Chat

Liz Crisafi, Global Head of Campaign Management & Planning, IHG

Moderated by: Doug Mandel, Southeast Sales Director, New York Media

4:15pm

Women in Marketing Roundtable

Liz Crisafi, Global Head of Campaign Management & Planning, IHG
Alexa Harnett, Marketing Communications Department Head, Mercedes-Benz US
Jo Ann Herold, Chief Marketing Officer, Honey Baked Ham Company
Irma Shrivastava, SVP, Strategic Marketing and Alliances, American Cancer Society
Meryl Truffelman Macune, SVP
Global Marketing at Kids II
Jill Thomas, VP Global Marketing & Innovation/CMO, Cinnabon

Moderated by: Camden Armsby, Brand Partner, Foursquare

5:00pm

Its a Wrap!

5:15pm

Happy Hour on Mercedes-Benz Rooftop

SPEAKERS

SPONSORS

TITLE SPONSORS

PREMIER SPONSOR

VENUE

Mercedes-Benz USA 1 Mercedes-Benz Dr, Sandy Springs, GA

REGISTER

YOUR INFORMATION

BUSINESS INFORMATION

TELL US ABOUT YOURSELF

Select an Area of Focus
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.