March

21

2018

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Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

March

21

2018

-

Hosted by

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation by submitting the following brief Registration form.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

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AGENDA

8:00am

Breakfast and Registration

8:45am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

9:00am

What’s Next in Digital: Social, Mobile and Emerging Media

Looking ahead to 2019 and beyond, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools (while also refining tried-and-true tools) to reach consumers.

Moderated by Adam Smith, VP, West Coast, Flashtalking

Alysse Esmail, Paid Media Manager, NVIDIA
Mohammad Gaber, Global Practice Director, Digital Strategy – Travel, Adobe
Ursula Ringham, Director, Digital Marketing, SAP

9:35am

Fireside Chat

Justin Brock, Sr. Marketing Manager, Global GTM, Intuit

Moderated by Scott Hendrickson, SVP Sales, News IQ | News Corp

9:55am

Keynote

Lee Sparaga, SVP Sales, America, Pixability

10:10am

Fireside Chat

Robecta Ma, VP Marketing, Americas, Cathay Pacific Airways

Moderated by Morten Gotterup, President, Clear Channel Airports

10:30am

Networking Break

10:45am

Success Story: Driving Demand with Influencer Marketing

Influencer Marketing can drive much more than awareness. You can drive demand, create dynamic and engaging conversation, deliver value across the buyer journey and develop advocacy.
Amisha Gandhi, Head of Influencer Marketing, SAP

11:05am

B2B Marketing Tactics: Connecting with Your Customers

B2B and B2C marketing strategies have fundamental, indisputable differences… but can successful B2B tactics be applied to B2C businesses, and vice versa? B2B marketers face unique challenges like talent shortages, changing buyer profiles, commoditization, rampant consolidation, and increasing competition. This discussion will address B2B marketing trends to watch, key differences and similarities with B2C, and what lessons B2B marketers can take from successful B2C strategies, if any.

Moderated by Scott Hendrickson, SVP Sales, News IQ | News Corp

Alex Flagg, Digital / eCommerce Demand Generation Leader, Small Business Segment, HPE
Lorena Hathaway, Marketing Director, Demand Generation, Americas, Pitney Bowes
Chris Marino, Director, Global Social Media Strategy, American Express OPEN
Max Terry, Director, B2B Marketing Strategy, Intel

11:40am

Keynote

Steven Aldrich, Chief Product Officer, GoDaddy

12:00pm

Fireside Chat

Steven Aldrich, Chief Product Officer, GoDaddy

Moderated by Kevin Rice, CMO, Hathway

12:20pm

Lunch

1:15pm

Keynote: Products, Packaging and Proof: Building Trust into Customer Experience

What if your food, your beauty products or your prescriptions could talk? Tell you where they came from, and where they’ve been? Who had access? If they had been tampered with? If your food was spoiled? If your pharma product was counterfeit and contained banned contents? Xerox’s VP of Customer Experience Eric Weaver will talk about Xerox’s foray into the world of products, packaging and public ledgers – how we sorted through the various flavors of blockchain to find technologies that enable consumers to engage with products in completely new ways, and are working to build full transparency into their provenance. Attendees will walk away with a better understanding of how to build trust via CX, use cases for innovative engagement and packaging technologies, and how to sort the technological wheat from the chaff.
Eric Weaver, VP, Customer Experience Practice Lead, Xerox

1:40pm

The Intersection of Brand and CX

Like peanut butter and jelly, Brand and Customer Experience are so much better together. Companies can no longer separate the two and must pull together great experiences in order to drive the right brand outcomes. Come learn how GoDaddy has made the transition from having two separate strategies and dashboards to having one unified brand and experience strategy, even as the org structure hasn’t changed.
Lori Iventosch-James, Senior Director of Customer and Market Research, GoDaddy
Laura Messerschmitt, VP Customer Experience, GoDaddy

2:10pm

#LIFEAT: Discover Small and Midsize Enterprises Innovating and Growing

Ursula Ringham, Director, Digital Marketing, SAP

2:40pm

Networking Break

3:00pm

Keynote

Jennifer Heyman, VP, Social Media Team, Wells Fargo

3:20pm

Fireside Chat

Jennifer Heyman, VP, Social Media Team, Wells Fargo

Moderated by Scott Hendrickson, SVP Sales, News IQ | News Corp

3:35pm

Growth Marketing in 2018: User Acquisition to Influencer Strategy

With more products in the market and more ways for your competitors to reach your customers than ever before, growth marketing has become an integral part of the marketer’s toolbox. Successful marketing is no longer only about top-funnel acquisition–it’s about keeping customers engaged and growing your customer base simultaneously. This means focusing on acquisition, retention, loyalty, and activation of your influencers and customer base simultaneously, garnering brand love and staying top of mind throughout the purchase funnel.

What are the growth strategies driving acquisition, engagement, and retention? How are growth teams set up for success? What’s next in growth marketing, and who are the brands winning at growth?

Moderated by Jackie Mogol, Director, Head of West Coast Sales, Pixability

Adam Grenier, Growth Consultant and Startup Advisor, former head of Growth Marketing Innovation at Uber
Pedro Muller, Digital & Growth Marketing Manager, Zendesk
Melissa Schneider, VP Product Marketing, GoDaddy

4:10pm

Roundtable: Macro Marketing Forecast

In this discussion, today’s senior marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are currently seeing in the market, with an outlook toward what’s on the horizon in coming years.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? Will voice be the next frontier for marketers, or is it a fad? What smart home applications will be the first to gain mainstream adoption? Will emerging applications like VR, AR, and AI change the game forever, or will they fizzle out for marketers?

Moderated by Robyn Hannah, Senior Director, Global Communication, Dynamic Signal

Martin Jones, Sr. Marketing Manager – Social Media & Content Marketing, Cox
Stacy Martinet, Head of Strategy, Adobe
Reinaldo Parreiras, Global Social Media & Digital Marketing Manager, Intel
Kimberly Sauceda, Head of Global Brand and Marketing, Smart Home, Logitech

4:45pm

Closing Keynote: Drive Business Growth with a Human to Human (H2H) Customer Experience

Bryan Kramer, TED Speaker, CEO, Author, Forbes Contributor

5:20pm

It’s a Wrap!

AGENDA

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