July

25

2019

-

Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

July

25

2019

-

Hosted by

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

In New York during Brandfest New York

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Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Breakfast & Registration hosted by R/GA

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators

Host: Dave Edwards, SVP Managing Director, Growth, US, R/GA

9:30am

Start With Where: The New Starting Point to Building Modern Brands

Barry Wacksman, Vice Chairman, Global Chief Strategy Officer, R/GA

10:00am

The Evolution of Social Media & Digital Marketing

Will Carafello, Director, Social Media, New York Mets
Michael Italia, Head of Social Media, North America, Mars Wrigley
Stephanie Miller, Director, Digital & Emerging Media, Verizon
Janna Zagari, Director, Audience Engagement, SiriusXM

Moderated by: Annalee Gould, SVP Strategic Sales, Unified

10:35am

Keynote

Nina Alexander Hurst, Senior Director, Brand Marketing – Luxury and Lifestyle Brands, Hilton

11:00am

Fireside Chat

Nina Alexander Hurst, Senior Director, Brand Marketing – Luxury and Lifestyle Brands, Hilton

Moderated by: Carol Gillard, Director, Corporate Marketing, News Corp

11:15am

How Connected Brands Can Transform Business and Move Culture

Mike Rigby, SVP Head of Brand Transformation, R/GA

11:30am

Networking Break

11:45am

Success Story – The Evolution of Hershey’s Media Strategy: Advanced Targeting & Business Data

Vinny Rinaldi, Head of Addressable Media and Technology, The Hershey Company

12:05pm

Fireside Chat

Vinny Rinaldi, Head of Addressable Media and Technology, The Hershey Company

Moderated by: Joseph Leichman, VP, Buyer Development, OpenX

12:20pm

Keynote

Allison Stadd, VP Marketing, Bark

12:45pm

Fireside Chat

Allison Stadd, VP Marketing, Bark

Moderated by: Shirley Hughes, President of our Brand & Lifestyle Team, Rogers & Cowan

1:00pm

Lunch hosted by R/GA

1:45pm

2020 Outlook: Trends, Challenges, & Opportunities

Vivian Chang, VP Growth, Nutranext DTC, Clorox
Ben Collier, Executive Director Brand at J.P. Morgan Private Bank
Sarah Tabb, VP, Brand & Marketing, Milk Bar

Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ

2:20pm

Future of Media RoundTable

The discussion will explore various topics central to modern media planning, and current trends in the media side of the business informing and driving those efforts. We’ll look at the evolution of linear TV, the maturation of the digital video market, the opportunities and challenges presented within emerging media and platforms. The conversation will also explore the new tools in the digital media and programmatic toolkit marketers are using to leverage data to make their media planning.

Moderated by: Jim D’Antoni, Director of National Media Sales, DISH Media

Vinny Rinaldi, Head of Addressable Media and Technology, The Hershey Company
Luis Spencer Freitas, Director, Omnichannel, LVMH
Rachael Wolfson, Director, Global Media, Consumer Engagement, Estée Lauder Companies Inc

3:00pm

Networking Break

3:15pm

Keynote – An Inside Look at The “Dos Equis 3×3 Tournament” and What it Means For the Future of Streaming Entertainment & Sports Marketing

Quinn Kilbury, Head of Partnerships and Consumer Experience, Heineken USA

3:35pm

Fireside Chat

Quinn Kilbury, Head of Partnerships and Consumer Experience, Heineken USA

Moderated by: Art Zeidman, EVP Growth, Collab

3:50pm

Keynote

Meghan Taylor, VP of Brand & Creative, Freshly

4:15pm

Fireside Chat

Meghan Taylor, VP of Brand & Creative, Freshly

Moderated by: Steven Moy, EVP Chief Technology Officer US, R/GA

4:35pm

Happy Hour hosted by R/GA

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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PREMIER SPONSOR

VENUE

R/GA Headquarters 450 West 33rd Street New York, NY 10001

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