February

21

2019

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Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

February

21

2019

-

Hosted by

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. We look forward to seeing you in Los Angeles!

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review.

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Day 1

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AGENDA

8:30am

Breakfast & Registration

9:15am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair:
Jessica Fini, Manager, Honda and Acura Social Media

9:30am

Keynote

Tom Peyton, Assistant Vice President, Marketing Operations, Honda

9:55am

Fireside Chat

Tom Peyton, Assistant Vice President, Marketing Operations, Honda

Moderated by: Davina Kent, SVP, Client Partnerships, NCC Media

10:10am

Fireside Chat

Jim Helberg, Chief Media Officer, RPA

Moderated by: Paul Santello, SVP, Enterprise Sales, VideoAmp

10:35am

Organic Brand Growth on Social

Jukin Media will share the secret to the publishing strategy that earned the Digiday award for Social Media Team of the Year in 2018, and provide insights for brands that are pursuing rapid organic and authentic growth on social.

Brendon Mulvihill, SVP, Head of Licensing, Jukin Media

10:50am

Networking Break

11:05am

The Future of Media and Consumer Engagement

Digital media and the Internet have rapidly transformed the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderated by: Jim D’Antoni, Director of National Media Sales, DISH

Dalia Ganz, Vice President, Social Media, Digital Marketing & Synergy, Freeform, Disney
Phil Hruska, Manager of Media Strategy, Honda and Acura
April Siler, SVP Marketing, Califia Farms
Jason Waggoner, Director of Marketing, King’s Hawaiian

11:40am

Keynote

Chris Detert, Chief Communications Officer, Influential

11:55am

Fireside Chat

Dalia Ganz, Vice President, Social Media, Digital Marketing & Synergy, Freeform, Disney

Moderated by: Nathaniel John-Grose, Senior Sales Manager, West Coast lead, Blis

12:20pm

Lunch

1:20pm

Digital Video Explosion

Digital video consumption is growing faster than you can say fast forward, and digital video advertising is following suite. According to eMarketer, digital video advertising will surpass $5.5 billion in 2014, posting 30%+ annual year-over-year growth, and the industry is poised to bill over $10 billion by 2018. Once more, cutting edge brands know that the /torrid growth in digital video is being driven by millennials, the elusive trend setters who make up the next generation of consumers, making this paradigm shift even more acute. Are you in lock-step with Gen Y? Are you creating original content for the Internet? What’s your video strategy?

Moderated by: Greg Glenday, CEO, Adspace

Scott Norville, Vice President, Digital Audience Development, Fox
Nicole Schlegel, Digital Marketing Director, Universal Pictures
Stefan Heinrich, Head Of Global Marketing, TikTok

1:55pm

Fireside Chat

Patrick Buchanan, Global Marketing Director, K-Swiss

Moderated by: Greg Glenday, CEO, Adspace

2:15pm

Fireside Chat

David Kovach, SVP Global Entertainment, Citi

Moderated by: Gabrielle Powell, Director, West Coast Sales, News Corp

2:35pm

Fireside Chat

Scott Bishoff, Vice President, Digital, 20th Century Fox Film

Moderated by: Brad Grealy, Head of Sales, West, Spotify

2:55pm

Keynote

Nathan Hanks, CEO, Founder, Music Audience Exchange (MAX)

3:10pm

What’s Next in Digital: Social, Mobile and Emerging Media

Looking out at 2019 and beyond, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms and data tools to reach consumers.

Moderated by: Gabrielle Powell, Director, West Coast Sales, News Corp

Scott Bishoff, Vice President, Digital, 20th Century Fox Film
Cameron Curtis, Senior Vice President, Digital Marketing, Warner Bros. Pictures
Daryl Drabinsky, Director of Digital Strategy & Innovation, Aetna, a CVS Health Company
Tim Leake, SVP / Chief Marketing Officer & Innovation, RPA

3:45pm

Networking Break

4:00pm

Keynote

Enrique Cortinas, GM/Sr. Director Marketing Strategy & Communications, North America Nutrition, PepsiCo

4:25pm

Fireside Chat

Enrique Cortinas, GM/Sr. Director Marketing Strategy & Communications, North America Nutrition, PepsiCo

Moderated by: Marc Guldimann, Founder & CEO, Parsec Media

4:40pm

Amplification: Pouring the Gas on Content with Distribution Tactics and Paid Media

Marketers today know that content is king when it comes to engaging consumers and helping them get to know your brand. But content creation is only the first step. If consumers don’t see the content you create, it can be an investment lost. You want your content marketing efforts to lead to new customers or conversions. The queen to your content king is distribution. Distribution efforts not only amplify your content so consumers will see it but provide a means to measuring ROI. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? What are the best avenues of distribution and paid media to enhance your content marketing efforts? Leading brand marketers share their insights.

Moderated by: Jim Johnson, VP of Accounting Planning, Exponential

Laura Foti, Director of Marketing, Specright
Divya Goel, Director, Media Marketing, NFL
Ryan Johnson, SVP / Group Director, Branded Content, RPA
Jason Waggoner, Director of Marketing, King’s Hawaiian

5:15pm

Its a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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