8:30am
Breakfast & Registration
9:15am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Event Chair:
Jessica Fini, Manager, Honda and Acura Social Media
9:30am
Keynote
Tom Peyton, Assistant Vice President, Marketing Operations, Honda
9:55am
Fireside Chat
Tom Peyton, Assistant Vice President, Marketing Operations, Honda
Moderated by: Davina Kent, SVP, Client Partnerships, NCC Media
10:10am
Fireside Chat
Jim Helberg, Chief Media Officer, RPA
Moderated by: Paul Santello, SVP, Enterprise Sales, VideoAmp
10:35am
Organic Brand Growth on Social
Jukin Media will share the secret to the publishing strategy that earned the Digiday award for Social Media Team of the Year in 2018, and provide insights for brands that are pursuing rapid organic and authentic growth on social.
Brendon Mulvihill, SVP, Head of Licensing, Jukin Media
10:50am
Networking Break
11:05am
The Future of Media and Consumer Engagement
Digital media and the Internet have rapidly transformed the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.
Moderated by: Jim D’Antoni, Director of National Media Sales, DISH
Dalia Ganz, Vice President, Social Media, Digital Marketing & Synergy, Freeform, Disney
Phil Hruska, Manager of Media Strategy, Honda and Acura
April Siler, SVP Marketing, Califia Farms
Jason Waggoner, Director of Marketing, King’s Hawaiian
11:40am
Keynote
Chris Detert, Chief Communications Officer, Influential
11:55am
Fireside Chat
Dalia Ganz, Vice President, Social Media, Digital Marketing & Synergy, Freeform, Disney
Moderated by: Nathaniel John-Grose, Senior Sales Manager, West Coast lead, Blis
12:20pm
Lunch
1:20pm
Digital Video Explosion
Digital video consumption is growing faster than you can say fast forward, and digital video advertising is following suite. According to eMarketer, digital video advertising will surpass $5.5 billion in 2014, posting 30%+ annual year-over-year growth, and the industry is poised to bill over $10 billion by 2018. Once more, cutting edge brands know that the /torrid growth in digital video is being driven by millennials, the elusive trend setters who make up the next generation of consumers, making this paradigm shift even more acute. Are you in lock-step with Gen Y? Are you creating original content for the Internet? What’s your video strategy?
Moderated by: Greg Glenday, CEO, Adspace
Scott Norville, Vice President, Digital Audience Development, Fox
Nicole Schlegel, Digital Marketing Director, Universal Pictures
Stefan Heinrich, Head Of Global Marketing, TikTok
1:55pm
Fireside Chat
Patrick Buchanan, Global Marketing Director, K-Swiss
Moderated by: Greg Glenday, CEO, Adspace
2:15pm
Fireside Chat
David Kovach, SVP Global Entertainment, Citi
Moderated by: Gabrielle Powell, Director, West Coast Sales, News Corp
2:35pm
Fireside Chat
Scott Bishoff, Vice President, Digital, 20th Century Fox Film
Moderated by: Brad Grealy, Head of Sales, West, Spotify
2:55pm
Keynote
Nathan Hanks, CEO, Founder, Music Audience Exchange (MAX)
3:10pm
What’s Next in Digital: Social, Mobile and Emerging Media
Looking out at 2019 and beyond, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms and data tools to reach consumers.
Moderated by: Gabrielle Powell, Director, West Coast Sales, News Corp
Scott Bishoff, Vice President, Digital, 20th Century Fox Film
Cameron Curtis, Senior Vice President, Digital Marketing, Warner Bros. Pictures
Daryl Drabinsky, Director of Digital Strategy & Innovation, Aetna, a CVS Health Company
Tim Leake, SVP / Chief Marketing Officer & Innovation, RPA
3:45pm
Networking Break
4:00pm
Keynote
Enrique Cortinas, GM/Sr. Director Marketing Strategy & Communications, North America Nutrition, PepsiCo
4:25pm
Fireside Chat
Enrique Cortinas, GM/Sr. Director Marketing Strategy & Communications, North America Nutrition, PepsiCo
Moderated by: Marc Guldimann, Founder & CEO, Parsec Media
4:40pm
Amplification: Pouring the Gas on Content with Distribution Tactics and Paid Media
Marketers today know that content is king when it comes to engaging consumers and helping them get to know your brand. But content creation is only the first step. If consumers don’t see the content you create, it can be an investment lost. You want your content marketing efforts to lead to new customers or conversions. The queen to your content king is distribution. Distribution efforts not only amplify your content so consumers will see it but provide a means to measuring ROI. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? What are the best avenues of distribution and paid media to enhance your content marketing efforts? Leading brand marketers share their insights.
Moderated by: Jim Johnson, VP of Accounting Planning, Exponential
Laura Foti, Director of Marketing, Specright
Divya Goel, Director, Media Marketing, NFL
Ryan Johnson, SVP / Group Director, Branded Content, RPA
Jason Waggoner, Director of Marketing, King’s Hawaiian
5:15pm
Its a Wrap!