8:00am
Breakfast hosted by Avocados From Mexico
9:00am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Event Chair:
Mark Garcia, Head of Marketing – Food Service & Culinary, Avocados From Mexico
9:15am
Keynote
David Spirito, Senior Director of Culinary Innovation, TGI Fridays
9:45am
Fireside Chat
David Spirito, Senior Director of Culinary Innovation, TGI Fridays
Moderated by: Mark Garcia, Head of Marketing – Food Service & Culinary, Avocados From Mexico
10:00am
Keynote — Building a Community in the Digital Age
Graham gives us a proper “Matcha 101”, as he shares his story building MatchaBar, the country’s leading natural energy brand. This discussion will dive into the future of energy drinks, connecting in the digital age, and the importance of community-driven marketing campaigns!
Graham Fortgang, Co-Founder and CEO, Matchabar
10:25am
Networking Break
10:40am
Fireside Chat
Kevin Hamilton, Senior Brand Director, Avocados From Mexico
Moderated by: Colin Burns, Senior Director, Sprinklr
11:00am
Multicultural Marketing is Now
The melting pot in major cities is yesterday’s news. According to Nielsen, “Multicultural consumers are rapidly becoming the core of the U.S. population,” which means they are taking the reins of buying power. These different groups of consumers engage with brands using technology in various ways to meet their needs. To keep up with this shift, brands need to understand this new wave of “Super Consumers” and diversify their marketing strategy to become more inclusive and relevant. Hear from these multicultural brand marketing experts on how they’re using insights and data to drive product innovation, personalized messaging and ultimately build meaningful relationships with multicultural consumers.
Stephanie Bazan, Senior Market Development Director, Avocados fFrom Mexico
Desiree Johnson, Director of Marketing, LALA Brands, USA, Borden Dairy Company
11:25am
How Personalization has Changed Consumer and Brand Expectations
Consumers want things their way; personalized and relevant offers, engaging brand content and promotions, efficient low-hassle processes, and impactful recommendations and savings. Technology has changed the way marketers deliver value. How can marketers meet shoppers where they are today, and in doing so, increase marketing efficiencies and drive incrementality?
Stephen Jackson, Director of Client Partnerships, CPG West, Ibotta
11:40am
Keynote
Robert Stone, Sr. Director of the Digital Center of Excellence, Dr Pepper Snapple Group
12:00pm
Fireside Chat
Robert Stone, Sr. Director of the Digital Center of Excellence, Dr Pepper Snapple Group
Moderated by: Chris Falcioni, Strategic Account Executive, Unified
12:15pm
Guacamole Making Competition hosted by Avocados From Mexico
12:45pm
Lunch hosted by Avocados From Mexico
1:30pm
Keynote – How your Team Members can Elevate the Consumer Experience using Social Media
Learn more about how Hilton Suggests is enhancing the traveler experience, by leveraging their local Team Members around the globe to connect with travelers through Twitter.
Sabrina Callahan, Director, Social Media Planning & Integration, Hilton
1:50pm
Fireside Chat
Sabrina Callahan, Director, Social Media Planning & Integration, Hilton
Moderated by: Emma Dunbar, Sales Strategy, US Lead, Nextdoor
2:10pm
Loyalty.X, Rethinking Customer Loyalty
When customer experience matters more than points.
Kevin Rice, CMO, Hathway
2:30pm
Wholesome Content in the Era of Foodporn
Mouth-watering, thumb-stopping creative and food-focused success from our work with Top Chef, Char-Broil, Diet Coke and Dave & Busters
Moderated by: Alec McNayr, SVP of Social, Fullscreen
2:45pm
Networking Break
3:00pm
Women in Marketing Roundtable
Vanessa Bueno, Senior Director of Marketing Operations, Shopper Marketing, LALA US
Stacy Lynn Bourgeois, Director of Consumer Acquisition, Yum! Brands
Veronica de Campos, Digital Media, Cicis Pizza
Tiffany McClain, Senior Director, Marketing, Mimi’s Cafe
Vanessa Sain-Dieguez, Senior Director, HR Digital Strategy & Implementation, Hilton
Moderated by: Kevin Rice, CMO, Hathway
3:45pm
Fireside Chat
Ashwin Nathan, Vice President, Digital Strategy & Marketing, H-E-B
Moderated by: Warren Kay, Chief Revenue Officer and Director, SOCi
4:05pm
What’s Next in Digital: Social, Mobile and Emerging Media
Looking out at 2018, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.
Moderated by: Colin Burns, Senior Director, Sprinklr
Stacy Lynn Bourgeois, Director of Consumer Acquisition, Yum! Brands
Salomon Dayan, Sr. Social Media Manager, T-Mobile
Anna Mertz, Digital Marketing Manager, Avocados From Mexico
Ashwin Nathan, Vice President, Digital Strategy & Marketing, H-E-B
4:45pm
Keynote: UNBREAKABLE SPIRIT – When you hail from a CAN there are no CANT’S
How to break through the monotony to create a brand that is dynamic, undeniably different, iconic and trusted that ensures a power of experience and emotional connection between people and what they love.
Brad Beckerman, Founder & CEO, Stillhouse Spirits
5:15pm
Cocktail Reception hosted by Stillhouse Spirits
