December

5

2018

-

Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

December

5

2018

-

Hosted by

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review.

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Day 1

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AGENDA

8:00am

Breakfast and Registration

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Scott Yacovino, Brand Director – Nicorette/NicoDerm, Glaxo Smith Kline – Consumer Health

9:05am

Opening Remarks

Amardeep Kahlon, Chief Marketing Officer, GSK US

9:10am

Fireside Chat

Amardeep Kahlon, Chief Marketing Officer, GSK US

Moderated by: Andrew Rosen, Vice President, Sales & Agency Development, Nativo

9:30am

Fireside Chat – eCommerce Trends and Tactics

Heather Bergstein, Sr Director, eCommerce, Remy Cointreau
Steve Kinsey, Brand Director, Digital Commerce, GSK
Beth Russo, Sales Director, E-commerce, GSK

Moderated by: Jill Jacobson, Sr Account Executive, Nativo

9:50am

Keynote – Digital Transformation and Consumer Engagement

Claudia Ciciliano, Director of Consumer Engagement & Digital Marketing at Nestlé Nutrition North America (Gerber)

10:20am

Fireside Chat

Claudia Ciciliano, Director of Consumer Engagement & Digital Marketing at Nestlé Nutrition North America (Gerber)

Moderated by: Jill Jacobson, Sr. Account Executive, Nativo

10:40am

Keynote: Band-Aid for Bleeding Edge

Whenever we talk about marketing innovation, we think about VR, AR, Voice, etc. What’s equally exciting (or at least equally important) are the tools are necessary to help move innovation from pilot to practice. Within that context, Nativo will demo ContentQ, which has been purpose-built to help brand marketers organize, understand, and execute against the brand content at their disposal, and to help integrate their Content Practice into their overall marketing strategy.

Andrew Rosen, Vice President, Sales & Agency Development, Nativo
Mike Crowley, Regional Vice President, East at Nativo

11:10am

Networking Break

11:25am

Fireside Chat – Content Marketing

Andrew Mallia, Digital Marketing Manager, GSK
Joe Prota, Global Social Practice Lead, IBM

Moderated by: Rosa Morriseau, Director of Sales, Nativo

11:45am

Fireside Chat – Marketing To The Value Conscious Consumer

Atul Kumria, Regional Director, Airport Services for the Eastern US Region, Spirit Airlines

Moderated by: Rosa Morriseau, Director of Sales, Nativo

12:05pm

Fireside Chat

Rafael Sulit, Marketing Head, National Grid Partners, National Grid

Moderated by: Mike Crowley, Regional Vice President, East, Nativo

12:25pm

Innovation in Media RoundTable

Steve Fox, Manager, Media Strategy & Investment, Verizon
Nikhil Lai, Marketing Innovation Manager – Advertising, GE
Gina Moletto, Media Director, NA & LATAM, GSK

Moderated by: Mike Crowley, Regional Vice President, East, Nativo

1:00pm

Its a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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PREMIER SPONSOR

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VENUE

GSK Consumer Healthcare 184 Liberty Corner Road Warren, NJ 07059

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