Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation





Hosted by

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation by submitting the following brief Registration form.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

Day 1

Hosted by
Learn More
Day 2

Hosted by
Learn More
Day 3

Hosted by
Learn More



Breakfast and Registration


Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Event Co-Chair: Amy Pascal, Vice President, Head of Americas Marketing, LEGO Group

Event Co-Chair: Michael McNally, Senior Director, Brand Relations (PR, Partnerships, Promotions, Event Marketing, Content Marketing), LEGO Group


Fireside Chat

Amy Pascal, Vice President, Head of Americas Marketing, LEGO Group

Moderated by: Robyn Meyers, Head of Brand Partnerships, North America, InMobi


What’s Next in Digital: Social, Mobile and Emerging Media

Looking ahead to 2019 and beyond, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools (while also refining tried-and-true tools) to reach consumers.

Moderated by: Matt Jackson, Senior Strategic Director, Sales, Pixability

Ben Blakesley, SVP, Head of Social Media and Editorial Content, Citizens Bank
Elyse Burack, Marketing Director, Boxed
Matt Schultz, Digital Marketing Manager, LEGO Systems


Fireside Chat

Ricky Engelberg, Global VP of Digital and Brand Communications, Converse

Moderated by: Theo Berenson, Director of Marketing, Parsec Media


Networking Break


Evolution of Youth Marketing

The youth in the present time is a complete different species from a decade ago or even a couple years ago. New technologies and devices have had a huge impact on their behaviors. Millennials and Gen Z’ers use technology, consume content and entertainment, and shop differently than those of other generations.

In order to stay relevant, your brand has to not only stay on top of the latest innovation but also unlock their passions while fighting for the few seconds of their attention span. Hear from your fellow brand marketers on how they are engaging with today’s youth and learn how to navigate generational and behavioral shifts along with the regulations that govern marketing to kids.

Moderated by: Lee Margolis, Executive Creative Director, MOFILM

Santo D’Asaro, Global Director, Event Marketing, Beats by Dr. Dre
Mike Ilacqua, Brand Director, LEGO Systems
Jason Karlowski, Assistant Director of Sports and Content Marketing, Modell’s Sporting Goods


Success Story

Santo D’Asaro, Global Director, Event Marketing, Beats by Dr. Dre
Kelly Vaught, Chief Marketing Officer, BeCore




Sensory Stimulation and The Future of Brand Experience

While many marketers are embracing new digital tools and emerging media to reach their consumers, there’s simply no replacement for the “IRL” experience, that is, contextually connecting with real people in the real world and allowing your customers to touch, smell, see, hear, and taste your brand.

And just as the digital side evolves and sees increasing investment, so does the experiential, as the past year alone we have seen a resurgence in brand-owned physical experiences and the intent of creating a lasting impression.

Hear from some of today’s top experiential marketers and learn how they’ve translated their brands and products into unique, memorable experiences that stimulate the senses, and how they leverage new technologies to take those experiences to the next level.

Moderated by: Theo Berenson, Director of Marketing, Parsec Media

Ryan Heuser, Director, Field Marketing, Mike’s Hard Lemonade
Kai Witbeck, Events Manager, LEGO Systems


Keynote: The Future of Marketing

Being relevant used to be enough. However, for the next generation of consumers, brands must take the next step and make individual and cultural impact to truly recruit the next generation super fans.

James Cuthbert, Multicultural Marketing Expert


Fireside Chat

James Cuthbert, Multicultural Marketing Expert

Moderated by: Matt Jackson, Senior Strategic Director, Sales, Pixability


Women in Marketing Roundtable

Morgan Ferrarotti, Marketing Director, Aetna
Ariana Malutich, Brand Manager, LEGO Systems
Christine Sumecki, Senior Marketing Manager, Digital, Nestlé Waters

Moderated by: Natasha Gullifer, Senior Account Executive, GroundTruth


Success Story

Aron Lee, Founder & Chief Innovation Officer, DEILAB


It’s a Wrap!






LEGO 555 Taylor Road Enfield, CT 06082





Select an Area of Focus
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.