May

9

2018

-

Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

May

9

2018

-

Hosted by

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation by submitting the following brief Registration form.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

Heading

Heading

Heading

Heading

-

Heading

Heading

Heading

Hosted by

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Day 1

Hosted by
Learn More
Day 2

Hosted by
Learn More
Day 3

Hosted by
Learn More

AGENDA

9:00am

Breakfast and Registration

10:00am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Event Co-Chair: Amy Pascal, Vice President, Head of Americas Marketing, LEGO Group

Event Co-Chair: Michael McNally, Senior Director, Brand Relations (PR, Partnerships, Promotions, Event Marketing, Content Marketing), LEGO Group

10:15am

Fireside Chat

Amy Pascal, Vice President, Head of Americas Marketing, LEGO Group

Moderated by: Robyn Meyers, Head of Brand Partnerships, North America, InMobi

10:40am

What’s Next in Digital: Social, Mobile and Emerging Media

Looking ahead to 2019 and beyond, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools (while also refining tried-and-true tools) to reach consumers.

Moderated by: Matt Jackson, Senior Strategic Director, Sales, Pixability

Ben Blakesley, SVP, Head of Social Media and Editorial Content, Citizens Bank
Elyse Burack, Marketing Director, Boxed
Matt Schultz, Digital Marketing Manager, LEGO Systems

11:15am

Fireside Chat

Ricky Engelberg, Global VP of Digital and Brand Communications, Converse

Moderated by: Theo Berenson, Director of Marketing, Parsec Media

11:35am

Networking Break

11:50am

Evolution of Youth Marketing

The youth in the present time is a complete different species from a decade ago or even a couple years ago. New technologies and devices have had a huge impact on their behaviors. Millennials and Gen Z’ers use technology, consume content and entertainment, and shop differently than those of other generations.

In order to stay relevant, your brand has to not only stay on top of the latest innovation but also unlock their passions while fighting for the few seconds of their attention span. Hear from your fellow brand marketers on how they are engaging with today’s youth and learn how to navigate generational and behavioral shifts along with the regulations that govern marketing to kids.

Moderated by: Lee Margolis, Executive Creative Director, MOFILM

Santo D’Asaro, Global Director, Event Marketing, Beats by Dr. Dre
Mike Ilacqua, Brand Director, LEGO Systems
Jason Karlowski, Assistant Director of Sports and Content Marketing, Modell’s Sporting Goods

12:20pm

Success Story

Santo D’Asaro, Global Director, Event Marketing, Beats by Dr. Dre
Kelly Vaught, Chief Marketing Officer, BeCore

12:45pm

Lunch

1:30pm

Sensory Stimulation and The Future of Brand Experience

While many marketers are embracing new digital tools and emerging media to reach their consumers, there’s simply no replacement for the “IRL” experience, that is, contextually connecting with real people in the real world and allowing your customers to touch, smell, see, hear, and taste your brand.

And just as the digital side evolves and sees increasing investment, so does the experiential, as the past year alone we have seen a resurgence in brand-owned physical experiences and the intent of creating a lasting impression.

Hear from some of today’s top experiential marketers and learn how they’ve translated their brands and products into unique, memorable experiences that stimulate the senses, and how they leverage new technologies to take those experiences to the next level.

Moderated by: Theo Berenson, Director of Marketing, Parsec Media

Ryan Heuser, Director, Field Marketing, Mike’s Hard Lemonade
Kai Witbeck, Events Manager, LEGO Systems

1:55pm

Keynote: The Future of Marketing

Being relevant used to be enough. However, for the next generation of consumers, brands must take the next step and make individual and cultural impact to truly recruit the next generation super fans.

James Cuthbert, Multicultural Marketing Expert

2:20pm

Fireside Chat

James Cuthbert, Multicultural Marketing Expert

Moderated by: Matt Jackson, Senior Strategic Director, Sales, Pixability

2:35pm

Women in Marketing Roundtable

Morgan Ferrarotti, Marketing Director, Aetna
Ariana Malutich, Brand Manager, LEGO Systems
Christine Sumecki, Senior Marketing Manager, Digital, Nestlé Waters

Moderated by: Natasha Gullifer, Senior Account Executive, GroundTruth

3:05pm

Success Story

Aron Lee, Founder & Chief Innovation Officer, DEILAB

3:30pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

TITLE SPONSORS

PREMIER SPONSOR

VENUE

LEGO 555 Taylor Road Enfield, CT 06082

REGISTER

YOUR INFORMATION

BUSINESS INFORMATION

TELL US ABOUT YOURSELF

Select an Area of Focus
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

YOUR INFORMATION

BUSINESS INFORMATION

No items found.

TELL US ABOUT YOURSELF

Select an Area of Focus
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.