June

8

2017

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Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

June

8

2017

-

Hosted by

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation by submitting the following brief Registration form.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

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Day 1

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AGENDA

2:15pm

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship

Event Chair: Kenny Mitchell, Head of Consumer Engagement, PepsiCo – Gatorade

2:30pm

What’s Next in Digital: Social, Mobile and Emerging Media

Looking out at 2017, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderator: Nick LaFalce, Director of Product Marketing, Dstillery

Christopher Brown, Marketing Manager – Retail Products, Health & Wellness, Walgreens
Josh Kaiser, Director eCommerce & Marketing Procurement, Grainger
Michael Smith, Marketing Director, Head of Digital Strategy, PepsiCo – Gatorade
Tim Van Hoof, Marketing Director, Country Financial

3:05pm

Fireside Chat

Kenny Mitchell, Head of Consumer Engagement, PepsiCo – Gatorade

Q&A conducted by: Michael Colarossi, Brand Partnerships, Comcast

3:25pm

POV — Linc

Fang Cheng, CEO, Linc

3:40pm

Keynote – Marketing/Distribution Transformation

Sue Beigie, Director of Marketing Customer/Channel Strategy, State Farm

4:00pm

Networking Break

4:10pm

Fireside Chat

Sue Beigie, Director of Marketing Customer/Channel Strategy, State Farm

Q&A conducted by: Danielle Sichuk, Director of Business Development, MediaOcean

4:30pm

Leveraging legacy & insight to power retail brand growth

Mark Sciortino, Divisional Vice President, Brand Marketing Strategy & Planning, Walgreens

Q&A conducted by: Ryan Pierce, Director of Business Development, Networked Insights

4:45pm

People, Partnerships, and Production: Three Routes To Creating Compelling Content

Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs.

Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests.

Moderator: Amy Luca, President, theAmplify

Jorge Cabrera, Advertising & Brand Manager, ComEd
Matthew Newell, Director, Creative Services, State Farm
Jessica Spaulding, Head of Marketing Strategy & Creative, North America Nutrition, PepsiCo
Saverio Spontella, Vice President, Global Marketing BSN, Glanbia Performance Nutrition

5:20pm

Fireside Chat – Reimagining the Aisles for Today’s Consumers

Brigette Wolf, Director Global Innovation, Mondelez International

Q&A conducted by: Chris Bohn, Director, Verve

5:55pm

Fireside Chat – Marketing Transformation in the Digital Age

Moderator: David Dailey, Industry Director, xAd

Elizabeth Campbell, Senior Director US Marketing, McDonald’s Corporation
Leslie Truelove, former Director of Campaigns, Brand Content Team, McDonald’s Corporation

6:10pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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PREMIER SPONSOR

VENUE

PepsiCo Inc 555 W Monroe St #16 Chicago, IL 60661

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