2:15pm
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship
Event Chair: Kenny Mitchell, Head of Consumer Engagement, PepsiCo – Gatorade
2:30pm
What’s Next in Digital: Social, Mobile and Emerging Media
Looking out at 2017, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.
Moderator: Nick LaFalce, Director of Product Marketing, Dstillery
Christopher Brown, Marketing Manager – Retail Products, Health & Wellness, Walgreens
Josh Kaiser, Director eCommerce & Marketing Procurement, Grainger
Michael Smith, Marketing Director, Head of Digital Strategy, PepsiCo – Gatorade
Tim Van Hoof, Marketing Director, Country Financial
3:05pm
Fireside Chat
Kenny Mitchell, Head of Consumer Engagement, PepsiCo – Gatorade
Q&A conducted by: Michael Colarossi, Brand Partnerships, Comcast
3:25pm
POV — Linc
Fang Cheng, CEO, Linc
3:40pm
Keynote – Marketing/Distribution Transformation
Sue Beigie, Director of Marketing Customer/Channel Strategy, State Farm
4:00pm
Networking Break
4:10pm
Fireside Chat
Sue Beigie, Director of Marketing Customer/Channel Strategy, State Farm
Q&A conducted by: Danielle Sichuk, Director of Business Development, MediaOcean
4:30pm
Leveraging legacy & insight to power retail brand growth
Mark Sciortino, Divisional Vice President, Brand Marketing Strategy & Planning, Walgreens
Q&A conducted by: Ryan Pierce, Director of Business Development, Networked Insights
4:45pm
People, Partnerships, and Production: Three Routes To Creating Compelling Content
Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs.
Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests.
Moderator: Amy Luca, President, theAmplify
Jorge Cabrera, Advertising & Brand Manager, ComEd
Matthew Newell, Director, Creative Services, State Farm
Jessica Spaulding, Head of Marketing Strategy & Creative, North America Nutrition, PepsiCo
Saverio Spontella, Vice President, Global Marketing BSN, Glanbia Performance Nutrition
5:20pm
Fireside Chat – Reimagining the Aisles for Today’s Consumers
Brigette Wolf, Director Global Innovation, Mondelez International
Q&A conducted by: Chris Bohn, Director, Verve
5:55pm
Fireside Chat – Marketing Transformation in the Digital Age
Moderator: David Dailey, Industry Director, xAd
Elizabeth Campbell, Senior Director US Marketing, McDonald’s Corporation
Leslie Truelove, former Director of Campaigns, Brand Content Team, McDonald’s Corporation
6:10pm
It’s a Wrap!
