September

26

2017

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Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

September

26

2017

-

Hosted by

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation by submitting the following brief Registration form. We look forward to seeing you at iCrossing in New York (300 West 57th Street), Tuesday, September 26, during Advertising Week!

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

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Day 1

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AGENDA

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Mike Parker, President, iCrossing

9:00am

Opening Remarks

Mike Parker, President, iCrossing

9:10am

Fireside Chat

Chantell Ghosh, Director of Brand Responsibility & Corporate Development, Spirit Airlines

Q&A conducted by: Taryn Pike, Strategic Accounts, Crimson Hexagon

9:35am

What’s Next in Digital: Social, Mobile & Emerging Media

Looking out at 2018, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social media has completely changed how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are evolving their mobile, social, and content strategies, while using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video to cut through the clutter and reach consumers.

Moderator: David Richeson, Chief of Digital Innovation & Influence, MMC

Efrain Ayala, Sr. Social Media and Mobile Lead, RB
Kate Whitney, Global Digital Director, Pernod Ricard
Kim Stokes, Head of Digital, Boston Beer Company
Gregory Weiss, Director Social Media, Mastercard
Daniel Ladik, Ph.D. Associate Professor of Marketing at Seton Hall University

10:10am

POV

Beth-Ann Eason, President, Innovid

10:30am

Networking Break

10:45am

Keynote

Peter DeLuca, SVP Brand & Advertising, T-Mobile

11:10am

Fireside Chat

Peter DeLuca, SVP Brand & Advertising, T-Mobile

Q&A conducted by: Kevin Arrix, Chief Revenue Officer, Verve

11:25am

Fireside Chat

Susan Venen Bock, Tier One Brand Content Manager, Ford Motor Company

Q&A conducted by: Peter Macey, Vice President, Video Solutions Central, Innovid

11:45am

The Future of Shopping: Retail & eCommerce

It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunities, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be.

From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to capitalize on these changing dynamics to build meaningful customer affinity on the path to purchase and beyond.

After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, ecommerce, and loyalty may look like for retailers in the not-so-distant future.

Moderator: Lisa Tenenbown, ​Head of Industry, Retail & Travel Business, Outbrain

Chris Butler, Director of eCommerce and Digital Activation, Nestlé Waters
Sapna Parikh, Director of Digital & eCommerce, AVON
Mark Mulhern, President – East, iCrossing

12:15pm

POV

Jim Tobin, President, Carusele

12:30pm

Lunch

1:10pm

Success Story

Amy Pascal, VP Marketing, LEGO
Mark Mulhern, President – East, iCrossing

1:30pm

Macro Marketing Trends Discussion

In this discussion, today’s marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2018.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer exciting opportunities and which are just shiny object distractions? How do they structure their teams and recruit talent for the new era of marketing?

Moderator: Rob Gregory, President, WHOSAY

Emily Gould, SVP Marketing, Showtime
Paul Longo, Head of Agency Development, North America, Microsoft Advertising
Valerie Vargas, Senior Vice President, Advertising and Creator Lab, AT&T
Laurie Jennings, Deputy Editor & Director, Good Housekeeping

2:00pm

Fireside Chat

Liz Crisafi, Head of Loyalty, Partnerships and Portfolio Marketing, InterContinental Hotels Group

Q&A conducted by: Mazdak Rezvani, Founder & CEO, Chatkit

2:20pm

Fireside Chat

Caitlin Denham-Swanson, Head of Field Marketing, Leanplum
Brooke O’Keefe, Director of Entertainment Properties, Publishers Clearing House

2:40pm

Fireside Chat

Anne Bologna, Chief Strategy Officer, iCrossing
Joanna Coles, Chief Content Officer, Hearst

3:00pm

Success Story – A Look Inside Prudential’s Brand Building Journey

Alison Lazarro, VP Marketing, Prudential Financial

3:20pm

Fireside Chat

Brandon Miltsch, CMO, Luminary, Oracle

Q&A conducted by: Edward Kim, Executive Chairman, SimpleReach

3:40pm

Media Transparency: Addressing the Elephant in the Room

Joe Caponsacco, Origami Logic

3:55pm

Fireside Chat – HUNCH AND HEURISTICS

Michelle Lomas, VP, Content Marketing & Hearst Activations, iCrossing
Josh Fruhlinger, Editor-in-Chief, iCrossing/Mediablaze

Q&A conducted by: Dennis Yuskavitch, Director of Product Marketing, Outbrain

4:15pm

Keynote

Vineet Mehra, Chief Marketing Officer, Ancestry.com

4:45pm

Fireside Chat

Vineet Mehra, Chief Marketing Officer, Ancestry.com

Q&A conducted by: Christopher Gurciullo, Head of Sales, Sociomantic

5:00pm

POV

Todd McGee, CEO, Cataboom

5:15pm

VIP Experience @ Food Lab / Good Housekeeping hosted by iCrossing

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

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VENUE

iCrossing Hearst Tower 300 West 57th Street Joseph Urban Theatre – 2nd Floor New York, NY 10091

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