8:00am
Breakfast and Registration
9:00am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Opening Remarks: Anne Bologna, Chief Engagement Officer, iCrossing
9:25am
Keynote
Claudia Ciciliano, Director of Consumer Engagement & Digital Marketing at Nestlé Nutrition North America (Gerber)
9:50am
Fireside Chat
Claudia Ciciliano, Director of Consumer Engagement & Digital Marketing at Nestlé Nutrition North America (Gerber)
Moderated by: Max Meran, Co-Founder, Head of Partnerships, Opinary
10:05am
Fireside Chat
Barry Lowenthal, CEO, The Media Kitchen
Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp
10:20am
Business News in an Innovation Economy
With the rapid pace of change emanating from the tech sector and disrupting every corner of the global economy, what constitutes business news today has evolved. Join Jason Farkas for a sneak peek of CNN Business: the new business property launching in October from the worldwide leader of news. With a refocused mission and new products designed for rich integration, CNN Business will chronicle the transformation under-way in our economy fueled by tech.
Jason Farkas, Vice President and General Manager of CNN Business
10:40am
Fireside Chat
Julie Yufe, VP Global Marketing, Core Brands, AB-InBev
Moderated by: Evan Krauss, SVP, Global Sales, Ranker
11:05am
Networking Break
11:20am
Keynote
Peter Deluca, SVP Brand Advertising & Communications, T-Mobile
11:45am
Fireside Chat
Peter Deluca, SVP Brand Advertising & Communications, T-Mobile
Moderated by: Ashwin Navin, CEO, Samba TV
12:00 Noon
Fireside Chat
David Schneidman, Category Director, Scenting & Personal Care, Coty
Moderated by: Jeremy Steinberg, CRO, Yieldmo
12:20pm
Lunch
1:00pm
Fireside Chat
George Hammer, Chief Content Officer, IBM
Moderated by: Zach Kubin, VP of Sales, Parsec Media
1:30pm
New York Media Shares Recent Digital Innovation Success Stories
Ian Adelman, Chief Creative Officer, New York Media
Max Read, Senior Editor, New York Media
Daniel Hallac, Head of Product, New York Media
Miranda Dempster, Senior Art Director & Product Director, New York Media
2:05pm
Brand Growth: From Promise to Performance
Companies have dedicated hours and resources to articulate their purpose, hammering out their values and their reasons for existing. This purpose can fuel implicit and explicit promises in the marketplace. But when it comes to real impact, these promises often don’t always translate into action. Delivering measurable results, or delivering on those promises, means aligning to performance. The real art lies not only in keeping promises, but also in deciding what promises to make. This talk will discuss new roles for design in calibrating promise to perform.
Ariadna Navarro, Partner, Executive Director of Strategy, VSA Partners
2:20pm
How the changing media funnel will impact the 2018 holiday shopping season
With traditional TV declining and eyeballs shifting to other media channels, the purchase funnel as we know it is changing. The way we discover, research, and eventually purchase products is fundamentally different than it was from even a few years ago, and as we approach the 2018 holiday shopping season, it’s critical that advertisers have a strategy in place to capitalize. In this talk, OpenX Chief Brand Officer Dallas Lawrence will present new research of over 2,000 consumers, highlighting the changing media landscape and what it means for advertisers.
Dallas Lawrence, Chief Communications and Brand Officer, OpenX
2:35pm
Fireside Chat
Matt Pritchard, VP Digital, Campbell’s Soup Company
Moderated by: Andrew Kasprzycki, VP, Director of Global Business Solutions, Brands, LiveRamp
3:00pm
Networking Break
3:15pm
Media Trends & Innovation RoundTable
Chris Drago, Director, Global Media, HPE
Bruce Harwood, Director of Enterprise Media, Aetna
Emily Kalen, Sr. Manager, Media Strategy, Boxed
Jeff Ratner, Chief Media Officer, iCrossing
Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp
3:50pm
Fireside Chat
4:25pm
Digital Marketing RoundTable: Trends & Tactics
Matt Pritchard, VP Digital, Campbell’s Soup Company
Luis Spencer Freitas, Digital Marketing Director, Pernod Ricard
Colleen Sherry, Digital Lead – Beauty & Body Care, Henkel
Brittni Shull, Director, Multi-Channel Marketing, Sonic Drive In
Moderated by: Drew Berkowitz, Global VP, Brands, Insight and Content, Storyful
5:00pm
Its a wrap!
