Brand Innovators Marketing Innovation

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Brand Innovators Marketing Innovation





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The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation by submitting the following brief Registration form.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

Day 1

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Day 2

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Day 3

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Breakfast and Registration



Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Event Chair: Grant Wainscott, Senior Director, Technology Ecosystem Expansion, Metro Atlanta Chamber

Co-Host: Erin Everhart, Senior Manager, Media Strategy & Mobile, The Home Depot
Co-Host: Victoria Nielsen, Senior Social Media Manager, Focus Brands


Keynote: Heroes Wanted: Our Corporate Responsibility to Lead

Rodney Bullard, Vice President, Community Affairs, Chick-fil-A, Inc. and Executive Director, Chick-fil-A Foundation

Q&A conducted by: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship


Atlanta: Hotbed of Innovation

From Fortune 500 brands to Silicon Peach startups to the brain trust at Georgia Tech, Atlanta has distinguished itself as one the most important technology hubs in the country, creating thousands of new jobs annually and driving billions in economic development. What’s next for Atlanta and why are so many cutting edge technology companies like Facebook and Google investing in the city? How must Atlanta continue to evolve and grow as a center of excellence to attract more investment dollars from corporate America? Leaders in the Atlanta community weigh in.

Moderated by: John Andrews, CEO, Photofy

Kate Atwood, Executive Director, ChooseATL
Keith Farley, Director, Innovation & Customer Experience, Aflac
James R. Lewis, Former Cox Enterprises, Strategy and Investments Lead – Chief Strategy Officer, Rhythmic Ventures
Brad Ruffkess, CEO & Founder, BoxLock, Inc.



Hala Moddelmog, President and CEO, Metro Atlanta Chamber


Networking Break


Driving Growth with Digital Transformation

Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands in the Atlanta metropolitan area are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.

Moderated by: Sarah Bixler, Marketing Director, Mofilm

Darrell Franklin, Director of Digital Experience, Cricket Wireless (AT&T Subsidiary)
Kip Havel, Senior Vice President of Marketing, Randstad US
Stephanie James, Director of Digital Marketing, Newell Brands
Anthony Martinez, Global Strategy & Planning Director, The Coca-Cola Company
Victoria Nielsen, Senior Social Media Manager, Focus Brands


Keynote: The Integral Role of a Marketing Department in Securing Top Talent

Kristin Kelley, Chief Marketing Officer, Randstad NA


Customer Experience 2020: Omni-Channel Retailing & Loyalty

Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.

Moderated by: John Piccone, President and Chief Revenue Officer, Simulmedia

Tighe Flatley, Content Marketing Manager, Victoria Secret
Shirley Z. Hamlin, Director, Art and eCommerce Lead, Atlanta Hawks
Christi Mason, Director, Brand Experience – Holiday Inn Express, InterContinental Hotels Group
Brittney Williams, Global Senior Brand Manager, Marketing Activation, Newell Brands




Future of Media: Social, Mobile, & Emerging Platforms

Digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general, yet the tactics and channels that once worked, are losing traction, while emerging media and technologies that were recently untested and gimmicky, are now proven vehicles for reaching consumers in new and exciting ways.

Mobile has become the platform of choice for consuming media and entertainment; brands are publishing more original content than ever; digital video continues to challenge television. But the strategies, digital toolsets, and media, behind these efforts continue to evolve. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing emerging platforms.

Moderated by: Caroline Schulweis, Senior Brand Partner, Foursquare

Erin Everhart, Senior Manager, Media Strategy & Mobile, The Home Depot
Erica Hughes , Media Manager, ConAgra
Laura Reese, Sr. Director, Media/Digital/PR, Church’s Chicken
Ashley Sasnett, New Media and Social Engagement Manager, Porsche Cars North America, Inc.


Fireside Chat

James Cuthbert, Senior Brand Manager, Multicultural Marketing, The Coca-Cola Company

Moderated by: Krista Shackelford, Regional Sales Manager, Southeast, Samba TV


eSports, Stadiums and Sports Technology

From billion dollar sports stadiums to professional video game tournaments, technology is changing today’s fan experience. Hear from experts in the sports ecosystem how one city has positioned itself to be the global leader in attracting and managing sports brands and facilities.

Dan Corso, President, Atlanta Sports Council
David Edwards, VP of Sales & Business Development, KontrolFreek
Brian Gallagher, Head of Marketing, Kumho Tire USA
Greg Mize, Senior Director, Marketing and Innovation, Atlanta Braves and The Battery Atlanta
Peter Sorckoff, Former Chief Creative Officer & SVP Marketing, Atlanta Hawks and Phillips Arena — Managing Director, Sports & Entertainment, Brand Innovators


Networking Break


Fireside Chat – A Career, A City, A Sales Job

Don Dixon, Director of Marketing and Partnerships, Mayor’s Office at City of Atlanta

Moderated by: Peter Sorckoff, Former Chief Creative Officer & SVP Marketing, Atlanta Hawks and Phillips Arena — Managing Director, Sports & Entertainment, Brand Innovators


Fireside Chat: Marketing That Matters — How To Win In Today’s Dynamic & Diverse Marketplace

Kimberly Paige, Chief Marketing Officer, Coty

Moderated by: Peter Horn, Senior Director, Simulmedia


It’s a Wrap!


What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.






Metro Atlanta Chamber (MAC) 191 Peachtree Street NE, Suite 3400 Atlanta, Georgia 30303





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