Event Chair: Grant Wainscott, Senior Director, Technology Ecosystem Expansion, Metro Atlanta Chamber
Rodney Bullard, Vice President, Community Affairs, Chick-fil-A, Inc. and Executive Director, Chick-fil-A Foundation
Q&A conducted by: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
From Fortune 500 brands to Silicon Peach startups to the brain trust at Georgia Tech, Atlanta has distinguished itself as one the most important technology hubs in the country, creating thousands of new jobs annually and driving billions in economic development. What’s next for Atlanta and why are so many cutting edge technology companies like Facebook and Google investing in the city? How must Atlanta continue to evolve and grow as a center of excellence to attract more investment dollars from corporate America? Leaders in the Atlanta community weigh in.
Moderated by: John Andrews, CEO, Photofy
Kate Atwood, Executive Director, ChooseATL
Keith Farley, Director, Innovation & Customer Experience, Aflac
James R. Lewis, Former Cox Enterprises, Strategy and Investments Lead – Chief Strategy Officer, Rhythmic Ventures
Brad Ruffkess, CEO & Founder, BoxLock, Inc.
Hala Moddelmog, President and CEO, Metro Atlanta Chamber
Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands in the Atlanta metropolitan area are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.
Moderated by: Sarah Bixler, Marketing Director, Mofilm
Darrell Franklin, Director of Digital Experience, Cricket Wireless (AT&T Subsidiary)
Kip Havel, Senior Vice President of Marketing, Randstad US
Stephanie James, Director of Digital Marketing, Newell Brands
Anthony Martinez, Global Strategy & Planning Director, The Coca-Cola Company
Victoria Nielsen, Senior Social Media Manager, Focus Brands
Kristin Kelley, Chief Marketing Officer, Randstad NA
Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.
Moderated by: John Piccone, President and Chief Revenue Officer, Simulmedia
Tighe Flatley, Content Marketing Manager, Victoria Secret
Shirley Z. Hamlin, Director, Art and eCommerce Lead, Atlanta Hawks
Christi Mason, Director, Brand Experience – Holiday Inn Express, InterContinental Hotels Group
Brittney Williams, Global Senior Brand Manager, Marketing Activation, Newell Brands
Digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general, yet the tactics and channels that once worked, are losing traction, while emerging media and technologies that were recently untested and gimmicky, are now proven vehicles for reaching consumers in new and exciting ways.
Mobile has become the platform of choice for consuming media and entertainment; brands are publishing more original content than ever; digital video continues to challenge television. But the strategies, digital toolsets, and media, behind these efforts continue to evolve. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing emerging platforms.
Moderated by: Caroline Schulweis, Senior Brand Partner, Foursquare
Erin Everhart, Senior Manager, Media Strategy & Mobile, The Home Depot
Erica Hughes , Media Manager, ConAgra
Laura Reese, Sr. Director, Media/Digital/PR, Church’s Chicken
Ashley Sasnett, New Media and Social Engagement Manager, Porsche Cars North America, Inc.
James Cuthbert, Senior Brand Manager, Multicultural Marketing, The Coca-Cola Company
Moderated by: Krista Shackelford, Regional Sales Manager, Southeast, Samba TV
From billion dollar sports stadiums to professional video game tournaments, technology is changing today’s fan experience. Hear from experts in the sports ecosystem how one city has positioned itself to be the global leader in attracting and managing sports brands and facilities.
Dan Corso, President, Atlanta Sports Council
David Edwards, VP of Sales & Business Development, KontrolFreek
Brian Gallagher, Head of Marketing, Kumho Tire USA
Greg Mize, Senior Director, Marketing and Innovation, Atlanta Braves and The Battery Atlanta
Peter Sorckoff, Former Chief Creative Officer & SVP Marketing, Atlanta Hawks and Phillips Arena — Managing Director, Sports & Entertainment, Brand Innovators
Don Dixon, Director of Marketing and Partnerships, Mayor’s Office at City of Atlanta
Moderated by: Peter Sorckoff, Former Chief Creative Officer & SVP Marketing, Atlanta Hawks and Phillips Arena — Managing Director, Sports & Entertainment, Brand Innovators
Kimberly Paige, Chief Marketing Officer, Coty
Moderated by: Peter Horn, Senior Director, Simulmedia
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