May

19

2017

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Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

May

19

2017

-

Hosted by

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation by submitting the following brief Registration form.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

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Day 1

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AGENDA

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Heather Balsley, SVP, Americas Brands, InterContinental Hotels Group

9:00am

Opening Remarks

Heather Balsley, SVP, Americas Brands, InterContinental Hotels Group

9:05am

Fireside Chat

Heather Balsley, SVP, Americas Brands, InterContinental Hotels Group

Q&A conducted by: Carissa Debreczeni, Director of Video Solutions, Innovid

9:30am

What’s Next in Digital: Social, Mobile & Emerging Media

Looking out at 2017, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderator: Jason Shulman, VP Global Demand, Tout

James Cuthbert, Global Senior Brand Manager, Coca-Cola Freestyle
Darrell Franklin, Director, Digital CX and Strategy – Retention, Cricket Wireless
Ray Killebrew, GVP, Enterprise Digital UX/UI, SunTrust
Christi Mason, Director, Restaurant Experience, Arby’s
Laura Reese, Director, Digital & Media, Church’s Chicken

10:05am

Success Story – Church’s Loves Community

Laura Reese, Director, Digital & Media, Church’s Chicken

10:30am

Media-Trends Discussion

Moderator: Cameron Fowler, Head of The Southeast Region, Quantcast

Kate Metzinger, Director of Media and Marketing Technology, Georgia-Pacific LLC
Anthony Martinez, Global Strategy & Planning Director, The Coca-Cola Company

11:00am

Networking Break

11:20am

Keynote

Josh Entman, Co-Founder & Chief Development Officer, Jukin Media

11:35am

Fireside Chat

Doug Busk, Global Group Director, Digital Communications & Social Media, The Coca Cola Company

Q&A conducted by: Robyn Hannah, Senior Director, Global Communications, Dynamic Signal

11:55am

The Future of Shopping: Retail and eCommerce

It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunities, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be.

From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to capitalize on these changing dynamics to build meaningful customer affinity on the path to purchase and beyond.

After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, ecommerce, and loyalty may look like for retailers in the not-so-distant future.

Moderator: Caroline Rubin Schulweis, Southeast Region Brand Partner, Foursquare

Ashish Arya, Director of eCommerce & Digital Marketing, The Coca-Cola Company
Tammy Gingrich, Director, Digital & Channel Programs, InterContinental Hotels Group
Chris Manning, VP, Enterprise Digital Creative Strategy, SunTrust
Paras Shah, Senior Manager of eCommerce, Georgia-Pacific LLC
Brittney Williams, Global Marketing, Focus Brands

12:30pm

Lunch

1:30pm

Fireside Chat

Laura Houghton, Director, Digital Shopper Marketing, The Coca-Cola Company

Q&A conducted by: Alex Kiernan, Director, Verve

1:55pm

Keynote

Andrew Rosen, Vice President, Sales & Agency Development, Nativo

2:15pm

Fireside Chat

Jessica Taylor, ‎Sr. Manager, Marketing Integration & Operations Atlanta Hawks & Philips Arena

Q&A conducted by: Ian Hopping, ‎VP of Sales, Percolate

2:40pm

Networking Break

2:55pm

Fireside Chat

Jennifer Johns, ‎Director, Marketing and Brand, Atlanta Falcons & Mercedes Benz Stadium, AMB Sports & Entertainment

Q&A conducted by: Jamie Sims, President, Co-Founder, WITH/agency

3:15pm

IHG Success Story

Liz Crisafi, Head of Loyalty, Partnerships and Portfolio Marketing , InterContinental Hotels Group

3:35pm

IHG Success Story

Seth Freeman, Director of Marketing, Holiday Inn Express and Candlewood Suites Americas, InterContinental Hotels Group

4:00pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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VENUE

InterContinental Hotels Group Three Ravinia Drive, Suite 100 Atlanta, GA 30346

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