8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Event Chair: Heather Balsley, SVP, Americas Brands, InterContinental Hotels Group
9:00am
Opening Remarks
Heather Balsley, SVP, Americas Brands, InterContinental Hotels Group
9:05am
Fireside Chat
Heather Balsley, SVP, Americas Brands, InterContinental Hotels Group
Q&A conducted by: Carissa Debreczeni, Director of Video Solutions, Innovid
9:30am
What’s Next in Digital: Social, Mobile & Emerging Media
Looking out at 2017, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.
Moderator: Jason Shulman, VP Global Demand, Tout
James Cuthbert, Global Senior Brand Manager, Coca-Cola Freestyle
Darrell Franklin, Director, Digital CX and Strategy – Retention, Cricket Wireless
Ray Killebrew, GVP, Enterprise Digital UX/UI, SunTrust
Christi Mason, Director, Restaurant Experience, Arby’s
Laura Reese, Director, Digital & Media, Church’s Chicken
10:05am
Success Story – Church’s Loves Community
Laura Reese, Director, Digital & Media, Church’s Chicken
10:30am
Media-Trends Discussion
Moderator: Cameron Fowler, Head of The Southeast Region, Quantcast
Kate Metzinger, Director of Media and Marketing Technology, Georgia-Pacific LLC
Anthony Martinez, Global Strategy & Planning Director, The Coca-Cola Company
11:00am
Networking Break
11:20am
Keynote
Josh Entman, Co-Founder & Chief Development Officer, Jukin Media
11:35am
Fireside Chat
Doug Busk, Global Group Director, Digital Communications & Social Media, The Coca Cola Company
Q&A conducted by: Robyn Hannah, Senior Director, Global Communications, Dynamic Signal
11:55am
The Future of Shopping: Retail and eCommerce
It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunities, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be.
From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to capitalize on these changing dynamics to build meaningful customer affinity on the path to purchase and beyond.
After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, ecommerce, and loyalty may look like for retailers in the not-so-distant future.
Moderator: Caroline Rubin Schulweis, Southeast Region Brand Partner, Foursquare
Ashish Arya, Director of eCommerce & Digital Marketing, The Coca-Cola Company
Tammy Gingrich, Director, Digital & Channel Programs, InterContinental Hotels Group
Chris Manning, VP, Enterprise Digital Creative Strategy, SunTrust
Paras Shah, Senior Manager of eCommerce, Georgia-Pacific LLC
Brittney Williams, Global Marketing, Focus Brands
12:30pm
Lunch
1:30pm
Fireside Chat
Laura Houghton, Director, Digital Shopper Marketing, The Coca-Cola Company
Q&A conducted by: Alex Kiernan, Director, Verve
1:55pm
Keynote
Andrew Rosen, Vice President, Sales & Agency Development, Nativo
2:15pm
Fireside Chat
Jessica Taylor, Sr. Manager, Marketing Integration & Operations Atlanta Hawks & Philips Arena
Q&A conducted by: Ian Hopping, VP of Sales, Percolate
2:40pm
Networking Break
2:55pm
Fireside Chat
Jennifer Johns, Director, Marketing and Brand, Atlanta Falcons & Mercedes Benz Stadium, AMB Sports & Entertainment
Q&A conducted by: Jamie Sims, President, Co-Founder, WITH/agency
3:15pm
IHG Success Story
Liz Crisafi, Head of Loyalty, Partnerships and Portfolio Marketing , InterContinental Hotels Group
3:35pm
IHG Success Story
Seth Freeman, Director of Marketing, Holiday Inn Express and Candlewood Suites Americas, InterContinental Hotels Group
4:00pm
It’s a Wrap!
