May

3

2019

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Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

May

3

2019

-

Hosted by

Join your fellow client side marketers as we discuss how Fortune 500 companies are keeping up with the latest engagement techniques and building brand love with their consumers. You’ll also hear from leading sports executives about how they’re enhancing the fan experience from screen to stadium. The program will include change agents from brands based in South Florida such as Bacardi, Burger King and Carnival Cruise Line as well as practitioners who will travel in from around the country. This exclusive event will be the first of several we produce in Miami leading up to our robust activation during Super Bowl week in January. We look forward to seeing you in Miami on Friday, May 3!

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Brands & Fans at Marlins Park will kick off our exclusive lineup of events in Miami leading up to Super Bowl LIV!

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Day 3

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AGENDA

10:00am

Networking Breakfast

10:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators

Event Co-Chair: Elisa Padilla, Senior Vice President of Marketing and Community Relations, Miami Marlins

Event Co-Chair: David Oxfeld, VP, Head of Partnership Development and Strategy, Miami Marlins

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

11:00am

Fireside Chat

Elisa Padilla, Senior Vice President of Marketing and Community Relations, Miami Marlins

Moderated by: Peter Sorckoff, Managing Director, BI Sports

11:20am

Keynote

Wesley ter Haar, Founder, MediaMonks

11:40am

The Future of Consumer Engagement

Consumers want things their way; personalized and relevant offers, engaging brand content and promotions, efficient low-hassle processes and impactful recommendations and savings. Technology has changed the way marketers deliver value. Learn how these brands are meeting shoppers where they are today while increasing marketing efficiencies and driving growth.

Moderated by: Jamie Ritenbaugh, Account Executive, Spotify

Ernesto Echeverri, Director, Marketing & eCommerce NA, Caribbean & Asia, LATAM Airlines Group
Rana Ghosh, Head of eCommerce, Spirit Airlines
Rafael Lopez de Azua, Head of Media and Digital – LATAM, Coty
Ziad Matta, Senior Director, Marketing Insights, VMS Brands, The Clorox Company
Ernesto Smith, Head of Marketing – Fleet Management Solutions, Ryder System

12:25pm

Fireside Chat

Laura Sandall, Vice President of Marketing, Miami Dolphins and Hard Rock Stadium

Moderated by: Peter Sorckoff, Managing Director, BI Sports

12:45pm

Networking Luncheon

1:30pm

Keynote

Fernando Machado, Global Chief Marketing Officer, Burger King

1:55pm

Fireside Chat

Fernando Machado, Global Chief Marketing Officer, Burger King

Moderated by: Wesley ter Haar, Founder, MediaMonks

2:15pm

Brand Love Roundtable

Hear how Fortune 500 brand marketers are building brand love with their consumers

Moderated by: Stef Luciano, Director of Strategic Partnerships, Fathom Events

Amy Federman, Vice President, Corporate Communications, Ryder System
Rodrigo Garcia-Nieto, Global Market Development & Communications, UPS
Nicole Pierre-Louis, Brand Marketing Manager, The Clorox Company
Daniela Pitts, Sr. Brand Manager – Rum Portfolio, Bacardi
Edgardo Tettamanti, Senior Vice President, Multicultural and Cross Border Marketing, Mastercard

3:00pm

Fireside Chat: Anheuser-Busch and Miami Marlins

Matthew Davis, Director, Budweiser Sports, Anheuser-Busch InBev
Eddy Leal, Sr. Experiential Marketing Manager, Southeast Region, Anheuser-Busch InBev
David Oxfeld, VP, Head of Partnership Development and Strategy, Miami Marlins

Moderated by: Rich Routman, President & CRO, Minute Media

3:20pm

Today, Marketing Must Matter

Brands must move from marketing to solely sell products and services, to creating marketing communications and experiences that truly matter to their consumers. Deeply understand how your product fits into their lives and find unique and meaningful ways to propel them on their journey.

James Cuthbert, Senior Director of Marketing, Red Bull

3:40pm

Fireside Chat

James Cuthbert, Senior Director of Marketing, Red Bull

Moderated by: Stan Coignard, Americas CEO, S4M

4:00pm

Successfully Integrating Into the Fan Experience

Hear from leading brand marketers and sports executives about how they’re enhancing the fan experience from screen to stadium.

Moderated by: Rich Routman, President & CRO, Minute Media

Scott Becher, Vice President, Head of Partnerships, Carnival Cruise Line
Adelyn Biedenbach, Director of Communications & Digital Media, Florida Panthers
Ali Frost, VP Marketing, Greg Norman Company
Roxi Laslau, Manager, Marketing, AutoNation

4:35pm

VIP Tour of Marlins Park

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

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VENUE

Miami Marlins Park 501 Marlins Way Miami, FL 33125

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