October

7

2019

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Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

October

7

2019

-

Hosted by

Join Brand Innovators at McCormick & Company for a full-day discussion about how your brand can add more flavor to its marketing mix. Speakers from Under Armour, Total Wine & More, TD Bank and the Baltimore Ravens will reveal how they are driving growth via digital transformation. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation and personalization to build loyalty and long-term relationships with their consumers.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation, Adding Flavor to Digital Innovation.

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Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Breakfast and Registration hosted by McCormick

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Annie Fei, Director of Cotent and Community, Brand Innovators

Host: Mack McKelvey, CEO, SalientMG

Event Chair: Sam Niburg, Senior Manager, Global Digital Experiences, McCormick & Company

9:00am

Keynote

Jill Pratt, VP, North American Marketing Excellence, McCormick & Company

9:20am
Fireside Chat

Jill Pratt, VP, North American Marketing Excellence, McCormick & Company

9:40am

Panel – Driving Growth with Digital Transformation

Technology is a game-changer, reinventing how Fortune 500 brands engage with their consumers, and stay out in front of their competitors. Learn first-hand how leading brands are using social media, content marketing, digital video advertising, marketing automation, and personalization, to build loyalty and long-term relationships with their consumers.

Jennifer Glass, Director of Digital Marketing, Americas, Pandora
Dave Lang, Director of Digital Media, Baltimore Ravens

10:15am

Networking Break

10:35am

POV

11:05am

Fireside Chat

11:10am

Panel – The Secret to Connecting your Brand with Millennials and Gen Z

Let’s face it; these connected generations are not on their parents’ social media sites. In fact, many do not use traditional social media at all, opting instead for apps like SnapChat, Instagram, and TikTok. They are on Reddit and Xbox and stream everything. They are extremely selective about how they get their information and peer-to-peer recommendations are the main vehicle for prompting them into action. They want to save the world, own it or create their own. Case studies and insights will lead this tactical guide to targeting Millennials and Gen Z and provide you with a roadmap for reaching this important demographic through discussions about authenticity, transparency, content, purpose, utility, and relevance.

Ernie Talbert, Director, Global Brand Management, Under Armour

11:45am

POV

12:00pm

Lunch hosted by McCormick

1:00pm

Fireside Chat

1:20pm

Panel – Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action. How are brands not only finding but also measuring success?

Brian Frederick, Ecommerce Director, McCormick & Company

1:55pm

POV

2:10pm

Fireside Chat

2:30pm

Fireside Chat

2:50pm

POV

3:05pm

Keynote

3:25pm

Fireside Chat

3:45pm

It’s a wrap!

3:45pm

Networking Happy Hour hosted by McCormick

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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PREMIER SPONSOR

VENUE

McCormick & Company, Inc. 24 Schilling Road Hunt Valley, MD 21031

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