8:15am
Breakfast and Registration
9:15am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Event Chair: George Olexa, Director of Global Social Media, Intel
9:30am
Forging Consumer Connections in Today’s Digital Age
Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?
Moderated by: Joseph Leichman, VP of Buyer Development, OpenX
Austin Hodges, Senior Manager, Global Marketing, adidas
Hedy Payghambari, Director of Marketing, Media, Papa Murphy’s International
Felix Sold, Social Media Lead EMEA, Intel
10:05am
Fireside Chat
George Olexa, Director of Global Social Media, Intel
Moderated by: Paul Riismandel, Director of Marketing & Insights, Midroll Media
10:30am
The State of Digital Advertising in 2019
Digital has fundamentally changed the way brands must think about advertising. Changing media consumption habits, a growing number of devices and channels available for reaching audiences at scale and the introduction of new technologies, like the forthcoming development of 5G, are making it that much easier for brands to make memorable connections with consumers.
OpenX VP of Buyer Development takes the stage to discuss the current state of affairs in digital advertising and how brand marketers must reimagine their digital strategies to deliver engaging and relevant advertising experiences for consumers.
Joseph Leichman, VP of Buyer Development, OpenX
10:45am
Networking Break
11:05am
Content, Community…and Algorithms?
No form of content can directly drive product sales as powerfully as reviews, and no one is better at writing those reviews than industry experts, the brand’s own super-fans, and employees who work with the product day in, and day out. In this discussion, we’ll look at how brands can take the traditionally high level and top of funnel of impact influencer marketing and employee advocacy programs down to the product level, leveraging the content created by experts internal and external to build communities, the challenges and opportunities therein, and how marketers can leverage intent data and algorithms to better understand the interests of their prospective customers, and which content to surface at any given time, to best address those needs.
Moderated by: Jonathan Lustig, Senior Vice President of Sales, TripleLift
Reinaldo Parreiras, Global Social Media and Digital Marketing Manager, Intel
Doug Thielen, Director of Marketing, Filson
11:40am
Fireside Chat
Jeremy Krall, Global Director of Digital Capabilities and Technology, HP
Carmen True, VP of Digital Experience and Marketing Innovation, HP
Moderated by: Gabrielle Powell, Director, West Coast Sales, News Corp
12:05pm
Lunch
1:20pm
Fireside Chat
Kristina Smith, Director, Global Digital Marketing, KEEN
Moderated by: Ryan Turner, VP of Marketing & Communications, New Engen
1:55pm
Fireside Chat
Zach Riggar, Global Digital Brand Director, Jordan, Nike
Moderated by: Jonathan Lustig, Senior Vice President of Sales, TripleLift
2:20pm
Powerful employer brand truths: Challenges, successes, and opportunities building an inclusive corporate narrative that reflects a connected culture.
The best employer branding tells an authentic story: It lets potential candidates know what your company stands for, and what it’s like to work there. Companies that weave inclusion and workplace diversity into their narratives are telling better stories than those that don’t. This panel conversation will explore diversity and inclusion challenges, successes and opportunities building an inclusive narrative that reflects a connected culture.
Tia B Coachman, Director of People Operations, Laundry Service
Brian K. Gibbs, Ph.D., M.P.A. Vice President, Equity and Inclusion, OHSU, Associate Professor, OHSU-PSU School of Public Health
Deb Landau, Global Diversity and Inclusion Brand Marketer, Intel
Sarah Outlaw, Human Resources Director, Wieden+Kennedy
Moderated by: Sabrina Stoffregen, Communications Manager, Cisco
2:50pm
Keynote
Casey Saran, CEO, Spaceback
3:05pm
Fireside Chat: Influencer Marketing — Finding the right partner and voice
Merlin Kister, General Manager, US Marketing, Intel
Moderated by: Sara Mascall , VP of Technology, Media & Telecommunications Vertical, The Wall Street Journal
3:30pm
Networking Break
3:50pm
Fireside Chat
Ryan Malia, Senior Architect, Digital Innovation, adidas
Moderated by: Casey Saran, CEO, Spaceback
4:10pm
Where Data and Storytelling Meet
Victor Hernandez, Director, Digital Marketing, CRM and Social Media, Windstar Cruises
Jeremy Krall, Global Director of Digital Capabilities and Technology, HP
Renee Sorese, Senior Director – Digital Marketing, Modern Life and Devices, Microsoft
Moderated by: Tara Moss, VP Managing Director, R/GA Portland
4:45pm
It’s a wrap!
