April

17

2019

-

Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

April

17

2019

-

Hosted by

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation, hosted by Intel, by submitting the following brief Registration form.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

Heading

Heading

Heading

Heading

-

Heading

Heading

Heading

Hosted by

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Day 1

Hosted by
Learn More
Day 2

Hosted by
Learn More
Day 3

Hosted by
Learn More

AGENDA

8:15am

Breakfast and Registration

9:15am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Annie Fei, Director of Content & Community, Brand Innovators

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: George Olexa, Director of Global Social Media, Intel

9:30am

Forging Consumer Connections in Today’s Digital Age

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?

Moderated by: Joseph Leichman, VP of Buyer Development, OpenX

Austin Hodges, Senior Manager, Global Marketing, adidas
Hedy Payghambari, Director of Marketing, Media, Papa Murphy’s International
Felix Sold, Social Media Lead EMEA, Intel

10:05am

Fireside Chat

George Olexa, Director of Global Social Media, Intel

Moderated by: Paul Riismandel, Director of Marketing & Insights, Midroll Media

10:30am

The State of Digital Advertising in 2019

Digital has fundamentally changed the way brands must think about advertising. Changing media consumption habits, a growing number of devices and channels available for reaching audiences at scale and the introduction of new technologies, like the forthcoming development of 5G, are making it that much easier for brands to make memorable connections with consumers.

OpenX VP of Buyer Development takes the stage to discuss the current state of affairs in digital advertising and how brand marketers must reimagine their digital strategies to deliver engaging and relevant advertising experiences for consumers.

Joseph Leichman, VP of Buyer Development, OpenX

10:45am

Networking Break

11:05am

Content, Community…and Algorithms?

No form of content can directly drive product sales as powerfully as reviews, and no one is better at writing those reviews than industry experts, the brand’s own super-fans, and employees who work with the product day in, and day out. In this discussion, we’ll look at how brands can take the traditionally high level and top of funnel of impact influencer marketing and employee advocacy programs down to the product level, leveraging the content created by experts internal and external to build communities, the challenges and opportunities therein, and how marketers can leverage intent data and algorithms to better understand the interests of their prospective customers, and which content to surface at any given time, to best address those needs.

Moderated by: Jonathan Lustig, Senior Vice President of Sales, TripleLift

Reinaldo Parreiras, Global Social Media and Digital Marketing Manager, Intel
Doug Thielen, Director of Marketing, Filson

11:40am

Fireside Chat

Jeremy Krall, Global Director of Digital Capabilities and Technology, HP
Carmen True, VP of Digital Experience and Marketing Innovation, HP

Moderated by: Gabrielle Powell, Director, West Coast Sales, News Corp

12:05pm

Lunch

1:20pm

Fireside Chat

Kristina Smith, Director, Global Digital Marketing, KEEN

Moderated by: Ryan Turner, VP of Marketing & Communications, New Engen

1:55pm

Fireside Chat

Zach Riggar, Global Digital Brand Director, Jordan, Nike

Moderated by: Jonathan Lustig, Senior Vice President of Sales, TripleLift

2:20pm

Powerful employer brand truths: Challenges, successes, and opportunities building an inclusive corporate narrative that reflects a connected culture.

The best employer branding tells an authentic story: It lets potential candidates know what your company stands for, and what it’s like to work there. Companies that weave inclusion and workplace diversity into their narratives are telling better stories than those that don’t. This panel conversation will explore diversity and inclusion challenges, successes and opportunities building an inclusive narrative that reflects a connected culture.

Tia B Coachman, Director of People Operations, Laundry Service
Brian K. Gibbs, Ph.D., M.P.A. Vice President, Equity and Inclusion, OHSU, Associate Professor, OHSU-PSU School of Public Health
Deb Landau, Global Diversity and Inclusion Brand Marketer, Intel
Sarah Outlaw, Human Resources Director, Wieden+Kennedy

Moderated by: Sabrina Stoffregen, Communications Manager, Cisco

2:50pm

Keynote

Casey Saran, CEO, Spaceback

3:05pm

Fireside Chat: Influencer Marketing — Finding the right partner and voice

Merlin Kister, General Manager, US Marketing, Intel

Moderated by: Sara Mascall , VP of Technology, Media & Telecommunications Vertical, The Wall Street Journal

3:30pm

Networking Break

3:50pm

Fireside Chat

Ryan Malia, Senior Architect, Digital Innovation, adidas

Moderated by: Casey Saran, CEO, Spaceback

4:10pm

Where Data and Storytelling Meet

Victor Hernandez, Director, Digital Marketing, CRM and Social Media, Windstar Cruises
Jeremy Krall, Global Director of Digital Capabilities and Technology, HP
Renee Sorese, Senior Director – Digital Marketing, Modern Life and Devices, Microsoft

Moderated by: Tara Moss, VP Managing Director, R/GA Portland

4:45pm

It’s a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

TITLE SPONSORS

PREMIER SPONSOR

VENUE

Intel Corporation HF3 Auditorium, 5200 NE Elam Young Pkwy Hillsboro, OR 97124

REGISTER

YOUR INFORMATION

BUSINESS INFORMATION

TELL US ABOUT YOURSELF

Select an Area of Focus
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

YOUR INFORMATION

BUSINESS INFORMATION

No items found.

TELL US ABOUT YOURSELF

Select an Area of Focus
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.