September

24

2019

-

Brand Innovators Marketing Innovation

Hosted by

Brand Innovators Marketing Innovation

September

24

2019

-

Hosted by

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

At the Viacom White Box in New York during Advertising Week

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Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Breakfast & Registration hosted by Viacom

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators Host:

9:00am

Opening Keynote — Viacom

9:30am

Building a 21st Century Brand

This discussion will look what it what it takes to build a 21 Century Brand for the modern consumer, and how marketing leadership can orchestrate the evolution of communications and digital transformation of their brands by leveraging emerging technologies,
new toolsets, and the right talent and org structure.
Andrea Hopelain, Vice President, Global Brand Management and Marketing, Electronic Arts (EA)
Luis Spencer Freitas, Director, Omni-Channel & Innovation LVMH

10:05am

Keynote

Quinn O’Brien, VP Global Marketing, Lenovo

10:30am

Fireside Chat

Quinn O’Brien, VP Global Marketing, Lenovo

10:45am

POV

11:00am

Networking Break

11:15am

Keynote

Scott Nelson, VP Marketing, Panera

11:40am

Fireside Chat

Scott Nelson, VP Marketing, Panera

11:55am

Keynote — Viacom

12:20pm

Fireside Chat — Viacom

12:35pm

Lunch hosted by Viacom

1:15pm

POV

1:30pm

In Housing Panel Discussion

Spencer Gordon, Sr. Director, Digital, Anheuser Busch
Joshua Palau, VP Media Strategy and Platforms, Bayer Consumer Health

2:05pm

Fireside Chat

Jim Mollica, SVP Global Consumer Engagement & Digital, Under Armour

2:30pm

Charting The Future of Media – TV, Data, & Digital Video

Kim O’Connor, SVP Media, Citi
Mike Sallette, Head of Media, Nestle Waters
Rachael Wolfson, Director, Global Media & Consumer Engagement, Estee Lauder

3:05pm

Networking Break

3:20pm

Fireside Chat

Mark Messing, Director, Loyalty Program, Domino’s Pizza

3:40pm

Growth Marketing & Consumer Acquisition

Chris Marino, Director, Digital Media Acquisition, American Express

4:15pm

POV

4:30pm

40 Under 40 2019 RoundTable

Robecta Ma, Head of Marketing, Transportation, Airbnb
Alma Salazar, Director, Consumer Marketing | Invisalign®, North America, Teen, Align Technology

5:30pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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