8:30am

Breakfast & Registration hosted by Dean Foods

9:00am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators

Event Chair: Sindhura Polasanapalli, Sr Director, Marketing & Innovation, Dean Foods

9:10am

Keynote – Dean Foods: A Fresh Take on Innovation

Kevin Kollock, VP Innovation, Private Brands Growth, & Strategy, Dean Foods
Sindhura Polasanapalli, Sr Director, Marketing & Innovation, Dean Foods

9:40am

Fireside Chat – Behind the Scenes with America’s Most Innovative Dairy Company

How does America’s Leading Dairy Company Drive Growth and Innovation? From Milk to Ice Cream to Cottage Cheese, Dean Foods owns over 50 brands, and the fight for shelf space and shopper’s attention in today’s fast paced CPG market is cutthroat!

In this session, three of Dean Foods leaders will discuss the thinking behind their marketing strategy and how they court consumers and customers alike, keeping themselves on top of all the new food trends, and their brands top of mind for shoppers.

Kevin Kollock, VP Innovation, Private Brands Growth, & Strategy, Dean Foods
Sindhura Polasanapalli, Sr Director, Marketing & Innovation, Dean Foods
Kristin Ruscher, Senior Manager Innovation – Branded Ice Cream, Dean Foods

Moderated by: Scott Pawloski, EVP, Client Partnerships, GSTV

10:00am

Keynote

Sheryl Adkins-Green, Chief Marketing Officer, Mary Kay

10:30am

Fireside Chat

Sheryl Adkins-Green, Chief Marketing Officer, Mary Kay

Moderated by: Brett Zika, Director Of Business Development, Hathway

10:50am

Networking Break + Dean Foods Innovation Experience/Immersion

11:10am

Success Story

Kristi Gole, Sr. Director of Customer Strategy & Insights, Global Hotel Alliance

11:30am

Fireside Chat

Kristi Gole, Sr. Director of Customer Strategy & Insights, Global Hotel Alliance

Moderated by: Babak Farrokh-Siar, Vice President, Head of National Business Development, Acorns

11:45am

Fireside Chat – Forging Consumer Connections with Mobile, Social, and Emerging Media

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain a deeper understanding of who their customers are and what they want?

Whitney Magnuson, Senior Director of Enterprise Social Media, Hilton

Moderated by: Jake Litke, CEO, MediaJel

12:00pm

Keynote – Human Truth of CX: The Fine Line Between Customer and Brand

Dennis Wakabayashi, Global CX Strategist and Industry Influencer

12:20pm

Lunch by Beyond Meat