May

9

2019

-

Brand Innovators Integrated Marketing

Hosted by

Brand Innovators Integrated Marketing

May

9

2019

-

Hosted by

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Day 1

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Day 2

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Day 3

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AGENDA

8:30am

Breakfast & Registration

9:30am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Opening Remarks

Kristin Lane, Head of Brand Marketing, Governance, Activation & Engagement, MassMutual

10:00am

Panel: The Future of Integrated Marketing in an Omni-Channel World

In today’s media landscape, consumers’ attention is divided amongst innumerable devices, screens, and social channels. The challenge for marketers is to ensure that the messaging and brand strategy remains consistent across platforms, while also ensuring that the content plays to the nuances of the medium. Hear from this panel of brand marketers about their efforts in building 360 degree campaigns, and how they work to maintain consistency across device and platform.

Moderated by: Dave Edwards, SVP Managing Director, Growth, US, R/GA

Marissa Curcuru, Manager, Global Media, Bose
Hilary Palanza, Director, Integrated Marketing Communications, Asics
Kim Stokes, Head of Digital and Media, Boston Beer Company
Marc Walkin, Director of Brand Strategy, Stop & Shop

10:35am

Keeping it Real: Integrated Marketing Case Study

Finding the right audience in today’s over-communicated world relies on traditional business practices such as inclusion, communications, and feedback. Today’s marketers also have to be explorers, willing to experiment and discover new platforms in a omnichannel world.

Randi Alterman, Digital Marketing Strategist, GE Digital

11:05am

Fireside Chat

Patrick Cassidy, Global Director, Consumer Marketing, New Balance

Moderated by: Matt Duffy, Chief Marketing Officer, Pixability

11:30am

Networking Break

11:50am

Panel: Internal Communications & Integrated Planning

With each new consumer engagement channel to emerge, brands rightfully expand their teams to include new experts, specialists, and executives to own relationships with media partners and vendors. But as these marketing teams grow, so does the need for internal communications to ensure an internal alignment on content, brand voice, and messaging strategies. This panel discussion will explore the ways in which brands have implemented new protocols and structures to maintain a cohesive approach to integrated marketing, in a fragmented media environment.

Moderated by: Moderated by: Hamid Qayyum, Head of Strategic Partnerships, a4 Media

Sarah Boole, Brand & Content Manager, Twisted Tea, Boston Beer Company
Meghan Donovan, Social Media Manager, Northeastern University
Morgan Ferrarotti, Senior Director of Integrated Marketing, MassMutual
Melissa Sciorra, Senior Manager, SEO, SmarterTravel, TripAdvisor

12:30pm

It’s a Wrap!

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MassMutual Headquarters 1 Marina Park Drive Suite 800 Boston, MA 02210

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