June

5

2018

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Brand Innovators Future of TV & Media

Hosted by

Brand Innovators Future of TV & Media

June

5

2018

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Hosted by

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From watching connected TV at home to accessing their mobile devices and tablets on the fly, media and entertainment is all of a sudden ubiquitous, available to consumers everywhere, on every screen, on every device, on demand all day long. While technology has liberated people of all ages, brands are working harder than ever to keep up with their consumers, let alone stay one step ahead of them. . Nevertheless, leading brand marketers are embracing new media formats and advertising technology — including social media, mobile, content marketing, and digital video advertising — to build loyalty and long term relationships with their consumers. In addition, breakthroughs in data and analytics are enabling brands to reach their consumers more effectively and efficiently, with more personalized messages than ever.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

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Day 1

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Day 2

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Day 3

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AGENDA

8:00am

Breakfast hosted by Condé Nast

9:00am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators

Event Chair: Pam Quandt, Vice President – Midwest & CPG, Conde Nast

9:15am

Fireside Chat — Agile Content Production

Joanna Darst, Global Director of Consumer and Media Activation, Molson Coors
Pam Quandt, Vice President – Midwest & CPG, Conde Nast

9:40am

Keynote – The Future of TV is Digital Video

Pam Quandt, Vice President – Midwest & CPG, Conde Nast

10:05am

Fireside Chat

Evan Adlman, SVP Enterprise Sales, Conde Nast
Pam Quandt, Vice President – Midwest & CPG, Conde Nast

Moderated by: Marc Sternberg, Co-Founder, Brand Innovators

10:30am

Networking Break

10:50am

What’s Next in Digital: Social, Mobile and Emerging Media

Looking out at 2018, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Moderated by: Chris Falcioni, Strategic Account Executive, Unified

Darrell Franklin, Director – Digital Experience, Cricket Wireless
Angela Keaveny, President & CEO, ROWDYDOW bbQ
Dana Strokovsky, Global Director, Social Media Excellence, McDonald’s Corporation
Michael Wokosin, former CMO, Redbox

11:25am

Fireside Chat — Building Loyalty One Consumer at a Time

Beth Burkett, Senior Manager, Field and Campaign Marketing, IHG

11:45am

What Will Drive Advertising in the Next Five Years?

John Piccone, President and Chief Revenue Officer, Simulmedia

12:15pm

Lunch hosted by Condé Nast

1:00pm

Fireside Chat

Darrell Franklin, Director – Digital Experience, Cricket Wireless

1:25pm

The New Bull Market in Programmatic Advertising

Programmatic advertising is re-inventing how all forms of advertising are being bought and sold. Not unlike the digital transformation of the financial services industry and the growth of online trading in the 1990’s, advertising — including digital media, print, outdoor, radio and television — is now being “traded” electronically on advertising exchanges, seamlessly matching “bids” with “asks,” no differently than how Wall Street traders buy and sell stock on the New York Stock Exchange or NASDAQ. Programmatic advertising platforms are also enabling brands to use first and second party data to target their consumers and qualify their prospects with incredible efficiency. How is programmatic advertising changing the marketing industry? How are the smartest brands in the world leveraging programmatic advertising to their advantage? How is programmatic advertising changing the brand-agency relationship? How much further can this bull run? Lean back and learn how the smart money is investing in programmatic advertising.

Moderated by: Jesse Alston , RVP of Sales – Incremental Measurement and Optimization, AdRoll X

Evan Adlman, SVP Enterprise Sales, Conde Nast
Trish Chuipek, Chief Marketing Officer, Blue Box Int’l
Nicole Kane, Director, Global Media Marketing, McDonald’s Corporation

2:00pm

Networking Break

2:10pm

Fireside Chat

Elizabeth Campbell, Senior Director of Marketing (McDelivery/UberEats), McDonald’s Corporation
Leslie Truelove, Chief Marketing and Sales Officer, Cleveland Avenue

Moderated by: Chris Falcioni, Strategic Account Executive, Unified

2:40pm

Keynote – The Power of a Strong Brand Narrative

Kristin Mateja, Head of Brand, Morningstar

3:15pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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VENUE

Condé Nast 222 Merchandise Mart Plaza 21st Floor Chicago, IL 60654

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