8:00am
Breakfast and Registration
8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship
9:00am
Fireside Chat
Doug Neil, EVP, Digital Marketing, Universal Pictures
Moderated by: Jim O’Donnell, Vice President, West Coast Advertising Sales, Hulu
9:20am
Fireside Chat
Jim Helberg, EVP, Chief Media Officer, RPA
Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp
9:40am
Future of TV & Digital Video
Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. Once more, mobile devices and tablets are changing when and where we consume media and entertainment. Also, addressable television advertising will soon be the norm. Regardless, however, of what screen, device, platform, or format that television is consumed on, one thing remains the same; everyone loves a good story and based on the quality of television programming today, content still reigns king. It’s a fact: Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing? And, what’s the next big thing that is going to happen to television? Stay tuned; and get ready for the golden age of of television, all over again, albeit in the digital age.
Moderated by: Patrick Foote, VP Sales West, Innovid
Ted Chi, VP, Marketing Strategy – Digital Distribution, NBCUniversal
Dalia Ganz, Vice President, Social Media, Digital Marketing & Synergy, Freeform, Disney
Aron North, SVP Marketing & Creative, Ultra Mobile
Scott Norville, Vice President, Digital Audience Development, Fox
10:15am
Fireside Chat
Marc Johns, Marketing Lead Global Esports Events, Riot Games
Dan Sutton, Director of Brand Management, Riot Games
Moderated by: Rich Routman, President and CRO, MinuteMedia
10:35am
The Future of Targeting
Usage of audience-based marketing initiatives to drive better campaign outcomes is exploding. This presentation will discuss who’s taking the lead on audience-based advertising, who hasn’t embraced it yet (and why), and why marketers should care about the trend. It also will share a glimpse of what the future of targeting holds, based on Simulmedia’s experience with many of the most innovative advertisers.
Laurel Bernard, President, Entertainment Marketing, Simulmedia
10:50am
Networking Break
11:05am
The Magic of Brand Partnerships in Entertainment
It isn’t simply viewership trends that are changing, it’s audience behavior and preferences. eMarketer projects that 3 in 10 U.S. internet users will utilize use an ad blocker this year. Meanwhile, 64% of consumers prefer streaming or premium cable over traditional broadcast TV. 65% of these enlightened audiences say it is due to the lack of commercials. Marketers face a dilemma: people are consuming more content than ever before, but are harder than ever to reach. The answer is clear. Brands need to get inside the entertainment.
Executives and top talent in the media and entertainment industry will discuss their experiences and innovative strategies for reaching audiences in today’s fragmented media landscape.
Michelle Anderson, Senior Specialist, Brand Marketing & Partnerships at Zillow
Chris Moore, Film Producer (Manchester by the Sea, The Chair, The Adjustment Bureau)
Moderated by: Kristin Glushon, Executive Vice President of Client Development, Branded Entertainment Network
11:20am
Fireside Chat
Justin Acuff, Senior Director, Global Brand Marketing, Visa
Moderated by: Chris Falkner, Head of Advanced TV, Cubeiq
11:40am
Navigating the Frontier of Entertainment Marketing
From the silver screen to the I-max, from theatres to mobile phones, entertainment and brands have walked hand in hand for a very long time and there’s no sign of that stopping. When actors, artists and creatives combine their talents with smart marketers, sponsors and promoters, the stories they craft can resonate throughout the public consciousness by engaging emotionally with their audiences. Find out how marketers and entertainment professionals are making authentic relationships, forming new narratives of mutual success.
Moderated by: Andi Frieder, Head of Industry, Entertainment, Spotify
Lara Kazandjian, EVP, Media, Lionsgate
David Kovach, SVP Global Entertainment, Citi
Marissa Nance, Managing Director, OMD
Alexandra Rosen, Global Manager, Cisco Systems
12:15pm
Fireside Chat
Divya Goel, Director, Media Marketing, NFL
Moderated by: Zach Kubin, VP of Sales, Parsec Media
12:35pm
Lunch
1:10pm
Keynote
Patrizio Spagnoletto, Head of Media & Subscriber Growth, HULU
1:30pm
Opt-In Video – The New Way to Drive Consumer Engagement
Consumers are overwhelmed by the number of ads they see and nearly 70% say ads are not relevant to them. However, there is one type of ad format that 80% say provides a better advertising experience – opt-in video. In this talk, hear findings from a nationwide study that outlines the current consumer mindset around advertising and opportunities for brand marketers going forward. Find out what consumers really think of opt-in video, how brand marketers view opt-in video in relation to more traditional ad formats like pre-roll and the opportunity for opt-in video to expand outside of the world of gaming and into the mainstream.
Roy Firestone, Senior Director of Product, OpenX
1:40pm
Fireside Chat
Dalia Ganz, Vice President, Social Media, Digital Marketing & Synergy, Freeform, Disney
Moderated by: Blake Adams, Strategic Sales Executive, Enterprise Solutions, Unified
2:00pm
Connecting Data Driven Linear TV and your Data Driven Marketing to drive efficiency and success.
Learn how enhancements in technology and offline data can enable media companies to build an ecosystem across their Ad Sales Business and their Marketing Efforts. As Media companies adopt and spend more on data to fuel their digital marketing to drive awareness and tune in for their content, and opportunity exists to partner with their Ad Sales teams to ensure audiences fueling their marketing are also benefiting the ad sales teams and their advertisers sponsoring the content. Using Digital Marketing to drive very specific audiences with specific buying preferences can provide their advertisers with better qualified prospects and ultimately scale their data driven linear and addressable TV.
Matthew Weisbecker, SVP of Sales & Strategy Media & Entertainment Partnerships, Conversant
2:15pm
Fireside Chat
Steve Hartmann, Head of Acquisition Marketing, Experian
Moderated by: Scott Hendrickson, SVP Sales, News IQ | News Corp
2:30pm
The Future of Video Content For The Connected Consumer
What kind of content do younger consumer want? Where do they want it? In what format? Depending on who you ask, the answer could range from short-form, easily-shared, video on mobile devices to long-form, binge-able documentaries on OTT streaming services, and everything in between.
Hear from a panel of leading brand marketers and industry experts about what works and what doesn’t, when it comes to creating video for the new consumer, where it should live, and how to build audience in this new era of video and entertainment.
Moderated by: Brad Grealy, Head of Southwest Sales, Spotify
Leesa Eichberger, Head of Brand Marketing, Farmers Insurance Group
Jori Friedman, Director of Brand Marketing/Creative, Starz
Divya Goel, Director, Media Marketing, NFL
Tia Shaw, SVP, Strategy Director, Carat
3:05pm
Back to the Future: TV Goes Mobile
Group Nine is today’s most disruptive media company, defying logic by building massively engaged audiences over digital channels through its video-first, social-first brands: NowThis, Seeker, The Dodo & Thrillist. Through its multi-brand portfolio and proprietary approach to audience development, Group Nine has pioneered the distributed media revolution, successfully building IP for the new pipes (Facebook, Snapchat, YouTube, etc.). To be relevant today, brands need to reach fragmented audiences across multiple platforms and in the formats they want. That means creating engaging, high quality IP optimized for social, OTT, Amazon Prime and beyond. As audience consumption shifts from linear TV to digital platforms, hear from Mickey Meyer, President of Network at Group Nine on how to succeed in today’s distributed era and the monetization opportunities in play.
Mickey Meyer, President of Network, Group Nine Media
3:20pm
Networking Break
3:35pm
Fireside Chat
Stevie Gervacio, Stevie Gervacio, VP, Planning Director, Carat
Adrienne Ingoldt, Vice President, Marketing Communications, Jack in the Box
Moderated by: Cody Gossett, Regional VP, West, Samba TV
4:00pm
Creators, Influencer and the Future of Media
Seasoned brand marketers know that the secret to success is in finding the right strategy that speaks to customer needs and builds trust in a brand. In this new age of marketing, brands need to ally themselves with their audience and the people those consumers admire, value and respect: athletes, celebrities, youtubers, and vine and snapchat stars. In other words, influencers. This panel will discuss how business leaders are making authentic partnerships and content that audiences can trust and get excited by.
Moderated by: Peter Leeb, EVP, Head of US Partnerships & Operations, Studio71
Patrick Buchanan, Global Marketing Director, K-Swiss
Nick Holt, Brand Creative and Advertising Director, Boost Mobile
Bette Ann Schlossberg, Director of Influencer Marketing, Lyft
Dario Soto, Global Sports Sponsorships & Marketing Alliances, Herbalife
4:35pm
What’s Next for Advanced TV?
Carol Chung, SVP, Head of Programmatic and Media Technology, Digitas
Stanlei Bellan, General Manager, Blackwood 7
Moderated by: Brennan Beyer, Vice President, West, dataxu
4:55pm
40 Under 40 Southwest RoundTable
We saved the best for last! Hear from this year’s Brand Innovators 40 Under 40 Southwest honorees on how they navigated through the evolution of their industries while they went through their own personal evolution.
Jennifer Arnoldt, Sr. Marketing Director – Retail Engagement + Experience, Taco Bell
Ricardo Briceno, Head of Brand Marketing, Hot Wheels, Mattel
Jenna Engleman, Director, Thrive Market Brand, Thrive Market
Vince Pai, Director of Marketing Operations, AT&T
Maleeda Wagner, Director of Digital and Communications, Ferrara
Jeff Wong, Marketing Director, PepsiCo
Moderated by: Oded Napchi, CSO, HIRO Media
5:30pm
Its a wrap!
