To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators
Event Chair: Pam Quandt, Vice President Midwest, Condé Nast
Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.
Moderated by: Mike Merna, VP Brand Strategy, Samba TV
Bohb Blair, Global Chief Experience Officer, Starcom
Andrew Eklund, Founder & CEO, Ciceron
Nicole Kane, Group VP, Consumer Interaction Practice, Epsilon
Stephen Murphy, Vice President – Cards and Payments Strategy, TransUnion
Trace Rutland, Director, Media Innovation, Tyson Foods
Craig Kostelic, Chief Business Officer, Advertising, Condé Nast
Craig Kostelic, Chief Business Officer, Advertising, Condé Nast
Pam Quandt, Vice President Midwest, Condé Nast
Moderated by: Marc Sternberg, Co-Founder, Brand Innovators
Krista Panoff, VP, Digital Partnerships & Business Development, TransUnion
Moderated by: Richard Kosinski, EVP, Sales, TruOptik
From traditional linear TV to individual influencers, to niche social networks, there is no shortage of viable media outlets to serve as your brand’s platform in the constant battle to connect with consumers, some with vast audiences and wide reach, others with small, highly curated users. What it often comes down is Awareness vs Relevance, understanding which platform will achieve which objective, and striking the right balance between the two. This session will dive into the oft-conflicting goals of generating wide scale Brand Awareness with personalization and building one-on-one consumer relationships. What are the media and digital tool sets needed to make the most out of your budget? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the customers you actually want to target? And how close are we to achieving the ever-elusive holy grail of “personalization at scale?”
Moderated by: Kate Miller Spencer, Senior Director, Sales, Midwest/Texas, New York Media
Ryan Foley, Head of Brand, Senior Director of Marketing, Groupon
Shaun Healy, Senior Manager, Media & Digital Marketing, US Cellular
Esteban Ribero, SVP Head of Planning & Insights, Performics
Jessica Soddy, Marketing Manager, State Farm
Ryan Spicer, VP, Sales & Client Partnerships, CNN Digital
Stephen Murphy, Vice President – Cards and Payments Strategy, TransUnion
Moderated by: Maryann Schafer, Sales Director, Flipboard
Consumer viewing habits are shifting and today, marketers have access to more audience insights than ever before, opening the door for advanced targeting, customer insights, and attribution on TV.
Dive into dataxu’s latest CTV research. Who’s watching, how much, and where are they? Spoiler alert: everyone, a lot, and everywhere.
Ed Montes, President & GM, Total TV, dataxu
Michael Merna, VP, Brand Strategy, Samba TV
Matt Biespiel, Founder, MB Brand Consulting, Cannes Lion Marketer of the Year
How the rise of streaming has changed TV forever, and why advertisers should care.
Mark Douglas, President & CEO, SteelHouse
Karen Noel, Advertising Manager, State Farm
Jessica Soddy, Marketing Manager, State Farm
Moderated by: Craig Wilmes, Director of Corporate Partnerships, Fathom Events
Jenny Lindquist, Sr. Manager, Integrated Marketing, RXBAR
Moderated by: Bryan Rotunno, Director of Sales, Spotify
Andrew Eklund, Founder & CEO, Ciceron
Jessica Burns, Vice President, Brand Marketing & Creative, Grubhub
Jessica Burns, Vice President, Brand Marketing & Creative, Grubhub
Moderated by: Michael Leen, Business Partnerships Lead, MediaMonks
Condé Nast 222 Merchandise Mart Plaza 21st Floor Chicago, IL 60654
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