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Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Paul Kontonis, CMO, WHOSAY, Viacom Ad Solutions
Paul Gelb, Head of Programmatic & Social, Bayer
Sarah Howard, Senior Brand Manager, Bayer
Moderated by: Jesse Judelman, SVP, National Sales, Vevo
Dan Ackerman, CRO, Samba TV
Shane Pittson, Head of Marketing, Quip
Moderated by: Matt Mitchell, VP Sales, Simulmedia
OTT has grown to make up a significant portion of all consumer time spent with media, and advertisers and content creators alike are now navigating uncertain and unchartered waters to better understand the sea change underway in how video content is consumed.
With no sign of OTT usage slowing down, OpenX teamed with the global consumer polling firm The Harris Poll to undertake the most comprehensive assessment of the OTT consumer completed to date. In this presentation, Dallas Lawrence, chief brand officer at OpenX, shares insights and key learnings from “The 2019 OTT Consumer Report.”
Dallas Lawrence, Chief Brand Officer, OpenX
Today the success of a brand is determined by the ability to embrace change and take risks.
What’s the result? The opportunity to reach consumers through a highly effective channel that can be measured and attributed in ways marketers never even dreamed of.
TV has evolved from a traditional medium into a powerful tool for marketers to deliver relevant experiences to viewers no matter how consumption habits shift. Hear from industry leaders as they share what you need to do now to get ahead and the ROI you can expect from leveraging TV in 2019.
Shawn Gasparini, Head of Media Investment, RB
Nicole Whitesel, SVP, Enterprise Strategy, Publicis Media
Moderated by: Adam Markey, VP Product Management, dataxu
Justin Gutschmidt, Head of Sales Strategy, Premion (a division of TEGNA)
Adam Kmiec, VP Digital Strategy & Communications
Moderated by: Beth Devillez, Director, Midwest Sales, News Corp
Adam Kmiec, VP Digital Strategy & Communications
Dan Mazei, Sr. Director, Digital Marketing Strategy, Reebok
John Starkweather, AVP Marketing, AT&T
Moderated by: Stephanie Agresta, SVP, Client Service & Business Development, DiGennaro Communications
Chris Drago, Sr. Director, Global Media & Social Marketing, HPE
Moderated by: Zach Kubin, VP Sales, Parsec Media
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Aimee Carricato, Director of Business Development, Hearts & Science
Erin Matts, Chief Executive Officer, Hearts & Science
Erin Matts, Chief Executive Officer, Hearts & Science
Moderated by: Gayatri Bhalla, Chief Evangelist, Advanced TV, Global Business Solutions, LiveRamp
Courtney Harwood, Chief Marketing Officer, Xerox
John Fredette, Director, Global Advertising & Media, Xerox
Courtney Harwood, Chief Marketing Officer, Xerox
John Fredette, Director, Global Advertising & Media, Xerox
Moderated by: Ryan Griffin, Brand Development, Flipboard
In this talk, Simulmedia President and CRO John Piccone will discuss three powerful factors that are shaping the present and future of advertising. The presentation will include a point of view on why it’s so important to understand the relationship and relative value of digital video and TV, the most important data source advertisers must have a solution for, and the new paradigm that will shape the relationship between brands, tech vendors, and agencies.
John Piccone, Presdient & CRO, Simulmedia
Kate Brady, Director, Media Strategy & Consumer Engagement, PepsiCo
A.J. Storinge, Executive Director, AT&T, Hearts & Science
Moderated by: Ed Fogarty, SVP of Viacom Ad Solutions
Kim Grant, Senior Vice President, Enterprise Media, Bank of America
Ginny McCormick, Head of Global Media, Hasbro
Moderated by: Caroline Mendes, Head of Sales, East, Spotify
Rob Rakowitz, Head of Global Media, Mars
Rob Rakowitz, Head of Global Media, Mars
Moderated by: Jeremy Arditi, Chief Commercial Officer, Teads
Mike Sallette, Head of Brand Media, Nestle Waters
Mike Sallette, Head of Brand Media, Nestle Waters
Alex Sutton, Director, Digital Acquisition, Avis Budget Group
Moderated by: Avi Zimak, CRO & Publisher, New York Media
Eddie Revis, VP, Brand, Strategy, and Media, Chobani
Moderated by: Andrew Troy, General Manager, East Coast Sales, DISH Media Sales
Benjamin Jankowski, VP, Global Media, MasterCard
Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ
Eran Metzer, Executive Director, Data and Marketing Technology, Hearts & Science
Moderated by: Jay Prasad, Chief Strategy & Business Officer, VideoAmp
Tory Belliveau, Media Manager, Boston Beer
Diane Weeks, Executive Director, Hearts & Science
Moderated by: Rick Beispel, SVP Sales & Strategy, Cadent
Greg Glenday, CEO, Lightbox OOH Video Network
Dan Head, Chief Revenue Officer, Braze
Peter Lauer, Media Strategy Lead, Brand and New Products, New York Times
Eddie Revis, VP, Brand, Strategy, and Media, Chobani
Natasha Young, Director, Comms Planning and Media Strategy, Staples
Zak Treuhaft, President, Hearts & Science
Moderated by: Bill Condon, SVP, Advertising Partnerships, Xumo
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Empire Room at Mastro’s Steakhouse 1285 6th Ave New York, NY 10019
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