Day 1
8:30am
Breakfast
9:00am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Paul Kontonis, CMO, WHOSAY, Viacom Ad Solutions
9:15am
Opening Remarks
9:30am
Fireside Chat – A Data Based Approach To Social & Programmatic Activation
Paul Gelb, Head of Programmatic & Social, Bayer
Sarah Howard, Senior Brand Manager, Bayer
Moderated by: Jesse Judelman, SVP, National Sales, Vevo
9:55am
Keynote
Dan Ackerman, CRO, Samba TV
10:10am
Perspective: Challenger Brands Marketers on 2019 Media Trends
Shane Pittson, Head of Marketing, Quip
Moderated by: Matt Mitchell, VP Sales, Simulmedia
10:30am
OTT goes mainstream: A deep-dive into the preferences of the streaming generation
OTT has grown to make up a significant portion of all consumer time spent with media, and advertisers and content creators alike are now navigating uncertain and unchartered waters to better understand the sea change underway in how video content is consumed.
With no sign of OTT usage slowing down, OpenX teamed with the global consumer polling firm The Harris Poll to undertake the most comprehensive assessment of the OTT consumer completed to date. In this presentation, Dallas Lawrence, chief brand officer at OpenX, shares insights and key learnings from “The 2019 OTT Consumer Report.”
Dallas Lawrence, Chief Brand Officer, OpenX
10:50am
Fireside Chat – The Future of TV & Digital Video Advertising
Today the success of a brand is determined by the ability to embrace change and take risks.
What’s the result? The opportunity to reach consumers through a highly effective channel that can be measured and attributed in ways marketers never even dreamed of.
TV has evolved from a traditional medium into a powerful tool for marketers to deliver relevant experiences to viewers no matter how consumption habits shift. Hear from industry leaders as they share what you need to do now to get ahead and the ROI you can expect from leveraging TV in 2019.
Shawn Gasparini, Head of Media Investment, RB
Nicole Whitesel, SVP, Enterprise Strategy, Publicis Media
Moderated by: Adam Markey, VP Product Management, dataxu
11:10pm
Networking Break
11:20am
Keynote
Justin Gutschmidt, Head of Sales Strategy, Premion (a division of TEGNA)
11:40am
Fireside Chat
Adam Kmiec, VP Digital Strategy & Communications
Moderated by: Beth Devillez, Director, Midwest Sales, News Corp
12:05pm
Social & Digital Media Communications Strategy
Adam Kmiec, VP Digital Strategy & Communications
Dan Mazei, Sr. Director, Digital Marketing Strategy, Reebok
John Starkweather, AVP Marketing, AT&T
Moderated by: Stephanie Agresta, SVP, Client Service & Business Development, DiGennaro Communications
12:35pm
Lunch
1:05pm
Fireside Chat
Chris Drago, Sr. Director, Global Media & Social Marketing, HPE
Moderated by: Zach Kubin, VP Sales, Parsec Media
Day 2
8:00am
Breakfast hosted by Hearts & Science
9:10am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Aimee Carricato, Director of Business Development, Hearts & Science
9:20am
Opening Remarks
Erin Matts, Chief Executive Officer, Hearts & Science
9:30am
Fireside Chat
Erin Matts, Chief Executive Officer, Hearts & Science
Moderated by: Gayatri Bhalla, Chief Evangelist, Advanced TV, Global Business Solutions, LiveRamp
9:45am
Keynote
Courtney Harwood, Chief Marketing Officer, Xerox
John Fredette, Director, Global Advertising & Media, Xerox
10:10am
Fireside Chat
Courtney Harwood, Chief Marketing Officer, Xerox
John Fredette, Director, Global Advertising & Media, Xerox
Moderated by: Ryan Griffin, Brand Development, Flipboard
10:25am
Three Forces Driving The Future of Advertising
In this talk, Simulmedia President and CRO John Piccone will discuss three powerful factors that are shaping the present and future of advertising. The presentation will include a point of view on why it’s so important to understand the relationship and relative value of digital video and TV, the most important data source advertisers must have a solution for, and the new paradigm that will shape the relationship between brands, tech vendors, and agencies.
John Piccone, Presdient & CRO, Simulmedia
10:40am
Omni-Channel 2019: Engaging Consumers Across Media & Device
Kate Brady, Director, Media Strategy & Consumer Engagement, PepsiCo
A.J. Storinge, Executive Director, AT&T, Hearts & Science
Moderated by: Ed Fogarty, SVP of Viacom Ad Solutions
11:05am
A Holistic Approach To Integrated Video: TV, Digital, OTT And The New Media Mix
Kim Grant, Senior Vice President, Enterprise Media, Bank of America
Ginny McCormick, Head of Global Media, Hasbro
Moderated by: Caroline Mendes, Head of Sales, East, Spotify
11:30am
Networking Break
11:40am
Keynote
Rob Rakowitz, Head of Global Media, Mars
12:00pm
Fireside Chat
Rob Rakowitz, Head of Global Media, Mars
Moderated by: Jeremy Arditi, Chief Commercial Officer, Teads
12:15pm
Lunch hosted by Hearts & Science
1:00pm
Case Study
Mike Sallette, Head of Brand Media, Nestle Waters
1:15pm
Accountability with Data: Managing Expectations for ROI & Media Measurement
Mike Sallette, Head of Brand Media, Nestle Waters
Alex Sutton, Director, Digital Acquisition, Avis Budget Group
Moderated by: Avi Zimak, CRO & Publisher, New York Media
1:50pm
Fireside Chat
Eddie Revis, VP, Brand, Strategy, and Media, Chobani
Moderated by: Andrew Troy, General Manager, East Coast Sales, DISH Media Sales
2:10pm
Fireside Chat
Benjamin Jankowski, VP, Global Media, MasterCard
Moderated by: Scott Hendrickson, SVP Sales, News Corp | News IQ
2:30pm
Fireside Chat
Eran Metzer, Executive Director, Data and Marketing Technology, Hearts & Science
Moderated by: Jay Prasad, Chief Strategy & Business Officer, VideoAmp
2:45pm
Fireside Chat – Effectiveness and Efficiency
Tory Belliveau, Media Manager, Boston Beer
Diane Weeks, Executive Director, Hearts & Science
Moderated by: Rick Beispel, SVP Sales & Strategy, Cadent
3:05pm
Keynote
Greg Glenday, CEO, Lightbox OOH Video Network
3:15pm
Finding The Right Balance: Data, Machine Learning, Creative & Instincts
Dan Head, Chief Revenue Officer, Braze
Peter Lauer, Media Strategy Lead, Brand and New Products, New York Times
Eddie Revis, VP, Brand, Strategy, and Media, Chobani
Natasha Young, Director, Comms Planning and Media Strategy, Staples
Zak Treuhaft, President, Hearts & Science
Moderated by: Bill Condon, SVP, Advertising Partnerships, Xumo
3:40pm
It’s a Wrap!