November

16

2018

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Brand Innovators Future of TV & Media

Hosted by

Brand Innovators Future of TV & Media

November

16

2018

-

Hosted by

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From watching connected TV at home to accessing their mobile devices and tablets on the fly, media and entertainment is all of a sudden ubiquitous, available to consumers everywhere, on every screen, on every device, on demand all day long. While technology has liberated people of all ages, brands are working harder than ever to keep up with their consumers, let alone stay one step ahead of them. Nevertheless, leading brand marketers are embracing new media formats and advertising technology — including social media, mobile, content marketing, and digital video advertising — to build loyalty and long term relationships with their consumers. In addition, breakthroughs in data and analytics are enabling brands to reach their consumers more effectively and efficiently, with more personalized messages than ever.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

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Day 1

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AGENDA

8:00am

Breakfast and Registration

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators

Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and author of Return on Relationship

Event Co-Chair: Bethany Evans, Senior Marketing Manager, Paid Media, Southwest Airlines

Event Co-Chair: Ginny Hundley, Senior Media Strategist, Marketing, Southwest Airlines

9:10am

Keynote

Corri Reichert, Director of Media and Performance, Southwest Airlines

9:35am

Fireside Chat

Corri Reichert, Director of Media and Performance, Southwest Airlines

Moderated by: Andrew Kasprzycki, VP, Chief Evangelist, Brands, LiveRamp

9:50am

The Future of Media and Consumer Engagement

Digital media and the Internet have rapidly transformed the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderated by: Heather Costello, Vice President of Loyalty Solutions, CrowdTwist

Stacy Lynn Bourgeois, Director of Consumer Acquisition, Yum! Brands
Sindhura Polasanapalli, Sr. Director, Innovation, Dean Foods
John Starkweather, Associate Vice President Marketing, AT&T
Brooks Thomas, Social Business Sr. Advisor, Southwest Airlines

10:25am

Testing, Testing 1, 2, 3: Not all lift tests are created equal

As digital marketers, we’re constantly seeking new ways to demonstrate the impact of our efforts. As such, testing, optimization, and measurement have now become integral components of our day-to-day work to help us tie our contribution to key business metrics.

Join AdRoll’s Product Manager and Incrementality Specialist, Kendra Wilkins, as she showcases how to assess the accuracy and reliability of different types of lift testing. You’ll leave inspired with actionable tips on how to best prepare, and measure, your digital advertising efforts for 2019 and beyond.

Kendra Wilkins, Product Manager and Incrementality Specialist, AdRoll

10:40am

Success Story: Spotify and New Amsterdam Vodka

A discussion around the success of New Amsterdam Vodka’s branded podcast Ebb & Flow in collaboration with Spotify. We will speak about the power new of media opportunities like podcasts, and how NAV ultimately decided to explore uncharted territory developing this series.

Hillary Greene, Director of Sales, Central, Spotify
Heidi Bailey, Group Media Director, The Integer Group

11:00am

Networking Break

11:15am

What Will Drive Advertising in the Next Five Years?

A discussion of four compelling forces that will shape company fortunes and the way marketers work in the years to come.

Matt Mitchell, SVP of Sales, Simulmedia

11:30am

Future of TV & Digital Video Business

Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. Once more, mobile devices and tablets are changing when and where we consume media and entertainment. Also, addressable television advertising will soon be the norm. Regardless, however, of what screen, device, platform, or format that television is consumed on, one thing remains the same; everyone loves a good story and based on the quality of television programming today, content still reigns king. It’s a fact: Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing? And, what’s the next big thing that is going to happen to television? Stay tuned; and get ready for the golden age of of television, all over again, albeit in the digital age.

Moderated by: Matt Mitchell, SVP of Sales, Simulmedia

Ginny Hundley, Senior Media Strategist, Marketing, Southwest Airlines
Alvaro Salinas Jr, Segment Marketing Manager, Metro by T-Mobile

12:00pm

DATA IS THE NEW MEDIA: How Better Data Drives Better Outcomes

With media channels getting more and more fragmented and interactions happening in real time, it’s a struggle for brands to deliver hyper-personalized customer experiences. In fact, only 7% of brands are able to deliver real-time experiences.

This session will cover how data-driven strategies are being using by today’s brands to radically increase customer satisfaction, personalize experiences, and ultimately, drive better business outcomes. We will introduce you to the emerging Customer Data Platform market and how marketers are using CDPs to power rich customer experiences. Learn how to bring data and analytics together (without heavy investments in time and resources) in order to develop a comprehensive customer view and drive omnichannel campaign journeys across channels. Plus, learn how brands are using advancements in mobile capabilities and technologies to identify actual consumers by their mobile devices including who they are, where they are, and what they are in-market to purchase. Marketers today have the tools, data and technology to completely transform the customer experience – now it’s just a matter of putting these solutions in place to drive great outcomes.

Anders Ekman, President, V12 Data

12:15pm

Lunch

1:00pm

Keynote

Jencey Keeton, Founder, Sweet Tooth Hotel

1:20pm

Success Story

Brands are looking to target the right TV audiences and drive TV tune-in experiences for viewers who have been exposed to program-specific social media engagements. Samba TV and Twitter discuss collaborating on growing and measuring viewership of tentpole events to ensure that the right tune-in message gets in front of the right audience at the right time.

Cody Gossett,, Regional Vice President, Client Partnerships, Samba TV
Omar Ajmeri, Research Analyst, Twitter

1:40pm

The Marketing AI Revolution

Artificial intelligence (AI) is being deployed throughout enterprises to solve longstanding challenges, and create new opportunities for innovation. This session will demystify AI terminology and explore how marketing teams can think about deploying AI to solve the challenges presented by a digital media landscape characterized by rapid evolution, lack of transparency and data overload. We’ll also explore how teams are now working alongside an autonomous AI that enables realtime decision making and execution of cross-channel digital campaigns. The AI revolution promises to empower marketers to make the most of their existing technology investments.

Mark Kirschner, CMO, Albert.ai

1:55pm

What’s Next in Digital: Social, Mobile and Emerging Media

Looking out at 2019 and beyond, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brand build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.

Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Snapchat, Facebook Live Video, and new digital and data tools to reach consumers.

Moderated by: Marika Roque, EVP Media & Technology, KERV

Amanda Brown, Senior Manager, Digital Marketing, TGI Fridays
Jhay Davis, Enterprise Technology Manager – Customer Acquisition, State Farm
Randall Hall, Lead Manager, Digital Strategy, AT&T
Andrew Milner, Digital Marketing Manager, Chili’s

2:30pm

How Brands Should Think About OTT Today

Ashley Murdter, Senior Account Director, Pixability

2:50pm

Tuning In On the Consumer: Channeling the Right Marketing Mix

Starting in the 1960’s, companies could sell a massive amount of product by reaching large audiences through a limited number of channels. In today’s world of abundance, the fragmentation of choice creates nearly limitless combinations of where consumers spend their time – and makes marketing exponentially more difficult. Join Gimbal’s CMO/COO, Matt Russo, on an exploration of the complexities of today’s media landscape, how consumer mindsets have shifted, and how digital technologies impact the future of television – and marketing – as we know it.

Matthew Russo, CMO, Gimbal

3:05pm

Networking Break

3:20pm

TIME: The New Currency for Digital Advertising

What are we really paying for with our advertising budgets, if not for a brief moment of consumer’s time? Achieving that is becoming increasingly difficult given media fragmentation, chord-cutting, ad-load, screen-clutter, ad-format proliferation, viewability, fraud, and others. To get a clear handle on the issues impacting consumer attention and its impact on ad effectiveness, we decided to go straight to the source, the advertisers themselves.

In this session, we will present findings from a recent research study conducted with Brand Innovators of over 200 US brand marketers on the topic of consumer attention in digital video advertising. Find out if you are one of the lucky 7% of the advertisers who gets a disproportionate share of consumer attention from advertising.

Seraj Bharwani, Chief Strategy Officer, AcuityAds

3:35pm

The Future of Video Content For The Connected Consumer

What kind of content do younger consumer want? Where do they want it? In what format? Depending on who you ask, the answer could range from short-form, easily-shared, video on mobile devices to long-form, binge-able documentaries on OTT streaming services, and everything in between. Publishers, brands, entertainment companies, and celebrities, have been trying to figure this out, and the result is a Wild West of video content experiments on Instagram, Snapchat, Twitch, YouTube, OTTServices, and owned platforms, and the birth of new entities, like Cheddar, designed from the ground up to cater to the needs and behaviors of younger audiences and their incredibly nuanced consumption habits.

Hear from a panel of leading brand marketers and industry experts about what works and what doesn’t, when it comes to creating video for the new consumer, where it should live, and how to build audience in this new era of video and entertainment.

Moderated by: Seraj Bharwani, Chief Strategy Officer, AcuityAds

Kelsey Carroll, Global Brand Content Lead, Hewlett Packard Enterprise
Erin McElroy, Director, Digital & Event Innovation, IBM
John Stancliffe, Lead Online Marketing Manager – Video & YouTube, ‎AT&T
Abhi Vyas, Marketing, Digital Personalization, Analytics, Verizon Wireless

4:10pm

It’s a Generational Thing

Join us as we share the insights gathered into the similarities and differences of reward program preferences across generations.

Kevin Rice, CMO, Hathway

4:25pm

It’s a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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VENUE

Southwest Airlines Headquarters – Wings Building 2195 Research Row Dallas, TX 75235 Room: Wings Three

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