September

19

2019

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Brand Innovators Future Of TV And Media

Hosted by

Brand Innovators Future Of TV And Media

September

19

2019

-

Hosted by

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Brands Tune In To Digital: Hosted by Huu

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Day 1

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Day 3

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AGENDA

8:00am

Breakfast and Registration hosted by Hulu

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director, Content & Community, Brand Innovators

Host: Scott Bishoff, VP Media, Fox Film

9:10am

Keynote

Amanda Kozlowski, Executive Vice President, Marketing, Lionsgate

9:30am

Fireside Chat

Amanda Kozlowski, Executive Vice President, Marketing, Lionsgate

Moderated by: Jim D’Antoni, Director, National Media Sales, DISH

9:45am

The Future of TV & Digital Video

Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. Once more, mobile devices and tablets are changing when and where we consume media and entertainment. Also, addressable television advertising will soon be the norm. Regardless, however, of what screen, device, platform, or format that television is consumed on, one thing remains the same; everyone loves a good story and based on the quality of television programming today, content still reigns king. It’s a fact: Television is still the most powerful and effective form of media and advertising ever created. So, rather than running away from it, how can brands embrace and benefit from the evolution of television? Where should they be investing? And, what’s the next big thing that is going to happen to television? Stay tuned; and get ready for the golden age of television, all over again, albeit in the digital age.

Jennifer Lockhart, Industry Sales Manager, Entertainment & Automotive, Teads.tv
Damon Berger, Head of Digital Engagement, Mattel
Scott Bishoff, VP Media, Fox Film
Ted Chi, VP Marketing Strategy – Digital Distribution, NBCUniversal

10:20am

Fireside Chat

Tavo Castro, Executive Business Director, Strategy, Hearts & Science

10:40am

Keynote – Samba TV

10:55am

Networking Break

11:10am

Addressability, Accuracy and Accountability – The 3 A’s of OTT Advertising

In this session brands will learn how new OTT-enabled data, media and measurement solutions are driving outcomes.
Matthew Schmidt, RVP Agency Development, SpotX

Moderated by: Richard Kosinski, EVP of Sales, Tru Optik

11:25am

Fireside Chat

Enrique Cortinas, Head of Media, Marketing Communications and Commercial Operations, North America Juice, PepsiCo

Moderated by: James Johnson, VP, Account Planning & Client Strategy, Exponential

11:45am

What’s Next in Digital

Looking out at 2019, this discussion will explore how the marketing and media industries will evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television. Lean in and learn how today’s foremost brand marketers are using new technologies and embracing new platforms like Virtual Reality and Augmented Reality, Facebook Live Video, and new digital and data tools to reach consumers.

Moderated by: JM Del Valle, VP, US, Alphonso

Lockie Andrews, Chief Digital Officer, UNTUCKit
Chris Baccus, Vice President, Digital Marketing, Unibail-Rodamco-Westfield
Tulani Elisa, Vice President, Social Media, Fox Entertainment
Sandhya Simhan, Digital Innovation Lead, QuickBooks
Sarah Vick, Head of Business, Intel Studios

12:20pm

POV

12:35pm

Lunch

1:25pm

Mass Media vs Personalization: Striking The Right Balance

From traditional linear TV to individual influencers, to niche social networks, there is no shortage of viable media outlets to serve as your brand’s platform in the constant battle to connect with consumers, some with vast audiences and wide reach, others with small, highly curated users. What it often comes down is Awareness vs Relevance, understanding which platform will achieve which objective, and striking the right balance between the two. This session will dive into the oft-conflicting goals of generating wide scale Brand Awareness with personalization and building one-on-one consumer relationships. What are the media and digital tool sets needed to make the most out of your budget? What are the data strategies that will ensure you’re taking the right approach and messaging to the appropriate platforms with the customers you actually want to target? And how close are we to achieving the ever-elusive holy grail of “personalization at scale?”

Leesa Eichberger, Head of Brand Marketing, Farmers Insurance
Leslie Emmons, VP Marketing, FabFitFun
Steve Hartmann, Head of Integrated Marketing, Experian
Kendra Upham, Head of Media, Hulu

Moderated by: Bill Herman Vice President, Advanced Advertising Sales, Spectrum Reach

2:00pm

The Challenger Mentality

Hear how Challenger, Heritage and Fortune 500 Brands are embracing the challenger mentality to stay on their toes and on the cutting edge of innovation.

Moderated by: Michael Rosen, CRO, Intersection

Ash Castro, PR Manager, This Saves Lives
Matt Repicky, Chief Marketing Officer, Genexa
Matt Kerbel, Head of Brand Strategy, Canoo

2:20pm

Fireside Chat

Leesa Eichberger, Head of Brand Marketing, Farmers Insurance

Moderated by: Jim Keller, VP National Sales, Hulu

2:40pm

Keynote

Dallas Lawrence, Chief Brand Officer, OpenX

2:55pm

Networking Break

3:10pm

Client Success Story — Braze

3:25pm

Fireside Chat: A Holistic Approach To Integrated Video: TV, Digital, OTT And The New Media Mix

From connected TV to multi-channel networks, the lines are blurring between traditional television and digital video. With the digital video landscape maturing, the linear TV platform is evolving in lockstep, adopting new data and targeting vehicles, with addressable television advertising becoming more prevalent, and programmatic TV on the horizon. Hear how brands are fusing these different screens and opportunities into a holistic approach to video, and how the video ecosystem is evolving and the opportunities and challenges that creates.

Lisa Herdman, SVP / Director, National Video Investment and Branded Content, RPA

Moderated by: Jesse Judelman, SVP of Sales, Americas, Vevo

3:45pm

Keynote

Stephan Beringer,, CEO, Mirriad
Spencer Gerrol, CEO, Spark Neuro

4:00pm
Keynote

David Rudnik, Co-Founder, CTO, Connekt

4:15pm

Fireside Chat

Zak Normandin, Founder & CEO, Iris Nova

Moderated by: Tracie Maffei, VP Strategic Accounts & Performance Marketing, Hulu

4:35pm

Panel: What does it mean to be a Challenger Brand?

Jane Fisher, Co-Founder, Harper Wilde
Dan Mazei, Sr. Director, Head of Global Communications, Activision Blizzard
Zak Normandin, Founder & CEO, Iris Nova
Sarah Tabb, VP Brand & Marketing, Milk Bar

Moderated by: Steelhouse

5:15pm

It’s a wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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