9:00am
Breakfast and Registration
10:00am
Welcome and Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship
Event Chair: Nicole Fraley, Associate Vice President, Digital Marketing, Victoria’s Secret
10:10am
Engaging Your Consumers Through Digital and Emerging Channels
Irene Cassedy, Director, Ecommerce Merchandising, bareMinerals
Sapna Parikh, Executive Director, Digital & eCommerce, CLARINS Group
Moderated by: Jack Riker, Director of Client Partnerships, BounceX
10:45am
Keynote
Amit Shah, Chief Marketing Officer, 1-800-Flowers
11:05am
Fireside Chat
Amit Shah, Chief Marketing Officer, 1-800-Flowers
Moderated by: Peter Giordano, SVP, Sales Operations & Strategy, Simulmedia
11:25am
Networking Break
11:40am
Loyalty.X, Rethinking Customer Loyalty
When customer experience matters more than points.
Patrick Reynolds, CMO, Session M
Kevin Rice, CMO, Hathway
11:55am
Customer Experience 2020: Omni-Channel Retailing & Loyalty
Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.
Moderated by: Ilana Leykekhman, Senior Director of Strategy and Planning, CrowdTwist
Benjamin Lord, Executive Director, Global eCommerce and Consumer Decision Journey, NARS
Michael Rotella, Senior Manager – Digital Product Innovation & Strategy, Verizon
Brian Venuti, Vice President Global CRM, Luxottica Group
12:30pm
Lunch
1:15pm
Success Story
Andrew Eis, Head of Marketing, HiBall, Anheuser Busch-InBev
1:30pm
Fireside Chat
Andrew Eis, Head of Marketing, HiBall, Anheuser Busch-InBev
Moderated by: Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare
1:50pm
Fireside Chat
Jennifer Dalipi, Senior Director, Global Media Consumer Beauty, Coty
Moderated by: Marc Guldimann, Founder & CEO, Parsec Media
2:10pm
The New Norm: Innovation In eCommerce, Mobile Shopping, and Direct-to-Consumer
The role of the physical store in the future of retail has drastically changed over the past few years, as new technologies and consumer preferences have paved the way to a new purchase funnel, first through traditional eCommerce, then Mobile Commerce, and now, an increase in direct-to-consumer commercial relationships.
As retail undergoes it’s biggest paradigm shift, the brick and mortar store is being reinvented and brands are looking to new technologies, strategies, and dynamics to engage with their customers in digital channels, to acquire customers and drive them both in-store and through the online purchase funnel.
Moderated By: Marty Berman, VP North America Remarketing, InMobi
Ryan Bonifacino, Chief Marketing Officer, Tomorrow Sleep
Helena Verellen, SVP Global Strategic Partnerships, Audible, an Amazon company
2:40pm
Networking Break
3:00pm
From Content to Commerce: Driving Sales Through Content
Cara Friedman, Director of Content and Community, Classpass
Dana Miller, Senior Director, Marketing and Public Relations, AHAVA
Banita Sarwar, Director, Global Digital Personalization & eCommerce, Starwood Hotels, Marriott
Moderated By: Brian Murphy, VP Global Sales, StartApp
3:35pm
Fireside Chat
Milton Pappas, Former Chief Marketing Officer, Hudson’s Bay Company
Moderated By: Marty Berman, VP North America Remarketing, InMobi
4:00pm
It’s a Wrap!
