May

16

2018

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Brand Innovators Future of Retail & Consumer Experience

Hosted by

Brand Innovators Future of Retail & Consumer Experience

May

16

2018

-

Hosted by

Digital media and advertising technology is re-inventing how brands engage with and build long term relationships with their consumers. Powerful new platforms and emerging technologies — including social media, mobile, content marketing, digital video, data and analytics, programmatic advertising and marketing automation — are enabling brands to engage and interact with their consumers in new and exciting ways, with more efficiency and personalized messages than ever. Brand Innovators Future of Consumer Experience & Retail will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories and best practices about how they are using technology to grow their businesses. And, more importantly, to learn how to stay ahead of the curve and the next disruptive technology that will change consumer behavior.

To register for the all events associated with this multi-day event, click the register button above or scroll down to the registration form below. You can register for individual events on their respective pages.

Stay Ahead of the Curve

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Day 1

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Day 2

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Day 3

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AGENDA

9:00am

Breakfast and Registration

10:00am

Welcome and Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Nicole Fraley, Associate Vice President, Digital Marketing, Victoria’s Secret

10:10am

Engaging Your Consumers Through Digital and Emerging Channels

Irene Cassedy, Director, Ecommerce Merchandising, bareMinerals
Sapna Parikh, Executive Director, Digital & eCommerce, CLARINS Group

Moderated by: Jack Riker, Director of Client Partnerships, BounceX

10:45am

Keynote

Amit Shah, Chief Marketing Officer, 1-800-Flowers

11:05am

Fireside Chat

Amit Shah, Chief Marketing Officer, 1-800-Flowers

Moderated by: Peter Giordano, SVP, Sales Operations & Strategy, Simulmedia

11:25am

Networking Break

11:40am

Loyalty.X, Rethinking Customer Loyalty

When customer experience matters more than points.

Patrick Reynolds, CMO, Session M
Kevin Rice, CMO, Hathway

11:55am

Customer Experience 2020: Omni-Channel Retailing & Loyalty

Consumers now expect a seamless experience as they engage more actively with retailers in-store, online and on the go. From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to build meaningful customer affinity on the path to purchase and beyond. Savvy retailers understand these changing dynamics and the power their physical locations have to drive e-commerce growth and how discovery online can increase traffic back to their stores. After taking stock of the latest omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, brand engagement and loyalty may look like for retailers in the not-so-distant future.

Moderated by: Ilana Leykekhman, Senior Director of Strategy and Planning, CrowdTwist

Benjamin Lord, Executive Director, Global eCommerce and Consumer Decision Journey, NARS
Michael Rotella, Senior Manager – Digital Product Innovation & Strategy, Verizon
Brian Venuti, Vice President Global CRM, Luxottica Group

12:30pm

Lunch

1:15pm

Success Story

Andrew Eis, Head of Marketing, HiBall, Anheuser Busch-InBev

1:30pm

Fireside Chat

Andrew Eis, Head of Marketing, HiBall, Anheuser Busch-InBev

Moderated by: Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare

1:50pm

Fireside Chat

Jennifer Dalipi, Senior Director, Global Media Consumer Beauty, Coty

Moderated by: Marc Guldimann, Founder & CEO, Parsec Media

2:10pm

The New Norm: Innovation In eCommerce, Mobile Shopping, and Direct-to-Consumer

The role of the physical store in the future of retail has drastically changed over the past few years, as new technologies and consumer preferences have paved the way to a new purchase funnel, first through traditional eCommerce, then Mobile Commerce, and now, an increase in direct-to-consumer commercial relationships.

As retail undergoes it’s biggest paradigm shift, the brick and mortar store is being reinvented and brands are looking to new technologies, strategies, and dynamics to engage with their customers in digital channels, to acquire customers and drive them both in-store and through the online purchase funnel.

Moderated By: Marty Berman, VP North America Remarketing, InMobi

Ryan Bonifacino, Chief Marketing Officer, Tomorrow Sleep
Helena Verellen, SVP Global Strategic Partnerships, Audible, an Amazon company

2:40pm

Networking Break

3:00pm

From Content to Commerce: Driving Sales Through Content

Cara Friedman, Director of Content and Community, Classpass
Dana Miller, Senior Director, Marketing and Public Relations, AHAVA
Banita Sarwar, Director, Global Digital Personalization & eCommerce, Starwood Hotels, Marriott

Moderated By: Brian Murphy, VP Global Sales, StartApp

3:35pm

Fireside Chat

Milton Pappas, Former Chief Marketing Officer, Hudson’s Bay Company

Moderated By: Marty Berman, VP North America Remarketing, InMobi

4:00pm

It’s a Wrap!

AGENDA

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

SPEAKERS

SPONSORS

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VENUE

Victoria’s Secret 1740 Broadway New York, NY 10019

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