Day 1
9:30am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Michael Zimbalist, Strategic Advisor, Brand Innovators
10:00am
Keynote: Building a Sustainable Digital Content Business
The media business is in turmoil. Magazine brands are toppling like toy soldiers. Newspaper advertising continues its double digit downward march. Cord cutting is taking a bite out of Cable. Even digital-only publishers are feeling the pinch, as the so-called “duopoly” gobbles up the lion’s share of spending, while fraud and viewability issues erode trust in the ecosystem. Yet the number of hours people spend consuming media is at an all-time high. There is arguably more and better news, entertainment and lifestyle content than ever before. And when consumers pay attention, there is money to be made. The models are changing — subscriptions are on the rise; branded content is becoming a meaningful contributor to the top line; Linear TV and digital video are merging in unforeseen ways; and all media are becoming more targeted and measurable. New cross-platform monetization opportunities arise almost daily for those organization agile enough to seize the moment, as digital continues to weave its way into the physical world. So what is the future of publishing and monetization? It’s….complicated!
Jarrod Dicker, VP Commercial and Innovation, The Washington Post
10:30am
Fireside Chat
Jarrod Dicker, VP Commercial and Innovation, The Washington Post
Q&A conducted by: Cassidy Diamond, VP of Brand Partnerships, SpotX
10:50am
Keynote: eCommerce is Booming. Can publishers benefit?
Greg Mason, CEO, Purch
11:15am
Fireside Chat
Greg Mason, CEO, Purch
Q&A conducted by: John Levitt, GM, Parse.ly
11:35am
Keynote: The Audience Beyond Coastal Millennials
Gretchen Tibbits, President & COO Little Things
12:00 Noon
Lunch
1:45pm
Fireside Chat
Ben Lerer, CEO, Group Nine Media
Q&A conducted by: Sam Barnett, Senior Vice President, Publisher, Quantcast
2:30pm
Keynote
Brian Solis, Principal Analyst, Altimeter, Digital Anthropologist, author of X: The Experience When Business Meets Design
3:00pm
Networking Break
3:20pm
Keynote — Success with Video Requires More than a Pivot.
Jonathan Carson, President, Mic
3:50pm
Fireside Chat
Jonathan Carson, President, Mic
Q&A conducted by: Marissa Aydlett, SVP of Marketing, Braze
4:15pm
Snapshot
Brendan Ripp, EVP Sales and Partnerships, National Geographic Partners, FOX Networks Group
4:35pm
Fireside Chat
Brendan Ripp, EVP Sales and Partnerships, National Geographic Partners, FOX Networks Group
Q&A conducted by: Jeremy Mims, Strategy and Partnerships, SpokenLayer
5:00pm
It’s a wrap!
Day 2
9:00am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer
Host: Michael Zimbalist, Strategic Advisor, Brand Innovators
9:05am
Keynote — Restoring Trust in the Digital Ecosystem
We’ve reached the nadir of trust in digital advertising. The terrible trio of fraud, viewability and data leakage are to blame. Lack of transparency doesn’t help either. Proctor & Gamble CMO Marc Pritchard stated bluntly he will no longer give digital media a pass, and that P&G would stop wasting money on a “crappy digital media supply chain.” For the sake brand safety, Chase CMO Kristin Lemkau radically reduced the number of sites her ads ran on, even though it meant higher CPMs. And consumers are blocking ads like never before. Under the crush of these challenges, the Industry has finally woken up and is focused on solutions. The EU’s imminent enactment of General Data Protection Regulation (GDPR) has created a deadline and now companies are moving with an urgency like never before to give consumers control of their data, become as transparent as possible and to, thereby, restore trust in the digital ecosystem.
Jason Kint, CEO Digital Content Next
9:25am
Panel Discussion — Restoring Trust
This panel will explore the active measures that brands, publishers and vendors are taking to restore trust in the digital advertising ecosystem and discuss how to build confidence among buyers to ensure continued growth.
Moderator: Michael Zimbalist, Strategic Advisor, Brand Innovators
Jason Kint, CEO Digital Content Next
Jason Fairchild, Co-Founder and CRO, OpenX
Julie DeTraglia, Vice President and Head of Ad Sales Research, Hulu
10:00am
Keynote – CBS News Goes Over-the-top
Christy Tanner, SVP and GM, CBSNews Digital
10:20am
Conversation – Advertising in OTT
Scott Rosenberg, GM, Platform Business, Roku
Christy Tanner, SVP and GM, CBSNews Digital
Q&A conducted by: Tal Chalozin, CTO and Co-Founder, Innovid
10:40am
Keynote — Everything Begins With Audio
Matt Lieber, Co-Founder and President, Gimlet Media
11:05am
Fireside Chat
Matt Lieber, Co-Founder and President, Gimlet Media
Q&A conducted by: Dan Greenberg, Founder & CEO, Sharethrough
11:25am
Networking Break
11:40am
Fireside Chat
Mike McAvoy, President, The Onion, EVP and CRO, Fusion
Q&A conducted by: Zach Kubin, Vice President of Sales and Partnerships, Parsec Media
12:05pm
Fireside Chat
Marty Moe, President, Vox Media
Q&A conducted by: Josh Feller, SVP, Global Business Development, Outbrain
12:30pm
Fireside Chat
Henry Blodget, Founder, CEO and EIC, Business Insider
Q&A conducted by: Steven Wolfe Pereira, Chief Marketing and Communications Officer, Quantcast
1:00pm
Lunch
1:45pm
Keynote
Pam Wasserstein, CEO, NY Media
2:05pm
Fireside Chat
Neil Vogel, CEO, Dotdash
Q&A conducted by: Harry Kargman, Founder and CEO, Kargo
2:35pm
Fireside Chat
Sebastian Tomich, Global Head of Advertising and Marketing Solutions, The New York Times
Q&A conducted by: Brian Dunphy, VP Business Devlopement, Publisher Sales, Verve
3:00pm
Snapshot: Localizing National Brands
Kevin Gentzel, CRO, Gannett | USA TODAY NETWORK
3:10pm
Fireside Chat
Kevin Gentzel, CRO, Gannett | USA TODAY NETWORK
Q&A conducted by: Jason Oates, Chief Business Officer, LiveIntent
3:30pm
Fireside Chat – Building a New News Brand
Roy Schwartz, President, Axios
Q&A conducted by: Rick Song, Chief Revenue Officer, Telaria
3:50pm
Fireside Chat
Kevin Gould, Entepreneur, Talent Manager, Investor Ventures
Jake Paul, Founder & CEO, Team 10
Q&A conducted by: Sebastian Tomich, Global Head of Advertising and Marketing Solutions, The New York Times
4:20pm
Snapshot: TV Unbound
Evan Silverman, EVP Digital, A+E Networks
4:30pm
Conversation — Voice and AI, The Next Frontier for Publishers
Michael Francisco, Head of Alexa Skills Kit Partners, Amazon
Evan Silverman, EVP Digital, A+E Networks
Q&A conducted by: Duane Forrester, VP Industry Insights, Yext
4:50pm
Closing Keynote — Virtual Reality: Past, Present and Future
Rebecca Howard, SVP Emerging Platforms and Partnerships, Discovery Communications
5:20pm
It’s a wrap!
